Googzilla Made to Look Like a Specially Enabled Dinobaby
July 25, 2022
I read “Google Gaffes: 9 Branding Misfires from the Smartest Company Around.” Two thoughts. First, we have one addled dinobaby or maybe two who are language challenged. Second, no wonder this outfit cannot manage its professional staff. Those are people. The information in the article is about services. The write up states:
From Android Automotive to YouTube Music, Google regularly misses the mark in branding its offerings
Branding? I think some synapses are shorted or incorrectly infused with logic proteins. The duplicative names and the apparently duplicated services illustrates what one might call a lack of strategic cohesion.
I won’t repeat the nine flubs. Three stand out as particularly remarkable, probably on a par with the now infamous New Coke from the friends of the dentistry world in Atlanta, Georgia. Here’s my pick of the litter:
YouTube Red, YouTube Premium, and YouTube Music and Android TV and Google TV and Google Play Movies & TV and Google TV (but not that Google TV)
Amazing. Google wants to cut costs, increase margins, pause hiring, stop hiring, publish important articles, fire authors of important articles, help creators, harm creators, sell subscriptions to YouTube, give YouTube away with amazingly irrelevant ads, etc.
This is not a high school science club effervesced with a box of free electronic components. This is a science club drunk on their ability to solve cubic equations and play Foosball. Sounds like a great place to work. I would point out that the author of the nine misfires is unlikely to land a job at Alphabet Google YouTube DeepMind. Not Googley enough to see the brilliance behind Red, Premium, Music, TV variants, Play Movies, and chat. How many chat apps and services has Google crafted?
Oh, well, dinobabies are creative.
Stephen E Arnold, July 25, 2022
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