TikTok, TikTok: The Doomsday Clock at the Googleplex May Be Ticking
July 26, 2022
I read “Time Is Ticking for Google to Catch Up with TikTok”. The write up — which is unlikely to be greeted with cheers at the Google — says:
Google complained that almost 40% of Gen Z prefers using social apps like TikTok and Instagram for online queries instead of Google Search and Maps. Instead of complaining, perhaps Google should take the necessary steps to make valuable changes to its services to draw in its losing customer base.
The write up quotes a Verity-trained Googler as saying:
“We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to,” Raghavan said. He added that younger users are making queries in an entirely different way.”
I love the royal “we.” Very King Carlos II of Spain.
The write up points out that Google is a dinobaby:
But in recent years, we changed the way we consumed content. We prefer watching videos that are short and to the point — the type of content TikTok succeeds in, and one Google is trying to catch up with.
How fast can Googzilla adapt?
TikTok, TikTok, is that the doomsday clock?
Stephen E Arnold, July 26, 2022
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