Post Pandemic Blues: Tablets and Chromebooks Struggle
November 17, 2022
Might smartphones make some devices irrelevant? We learn from The Register that “Tablet, Chromebook Shipments Come Crashing Down.” The article examines IDC’s report of third-quarter shipments. It states a mere 38.6 million tablets were shipped between July 01 and September 30, a decline of almost 9% since the previous year. Only Huawei grew its sales as demand escalated in China and Russia, where sanctions barred the way for Western tech. Writer Paul Kunert reports:
“Apple saw sales decline 1.1 percent to 14.5 million, according to IDC estimates. Samsung was down 4 percent to 7.1 million, Amazon fell 8.1 percent to 4.3 million, Lenovo shipments dropped 36.6 percent to 2.7 million, and Huawei grew 2 percent to 2.4 million. In its results filed late last week, Apple said iPad sales to end users were up 21 percent to $8.3 billion in Q4 of its fiscal ’22 ended 30 September despite supply constraints. IDC tracks sales into the channel, hence the difference in the figures. Chromebook shipments fell at a far faster rate, down 34.4 percent year-on-year to 4.3 million devices. This was the fifth straight decline for this sector of the PC industry. The downward trajectory began in the US, which accounted for 70 percent of global shipments. … IDC placed Acer as market leader with shipments of 1 million, albeit down 23.8 percent on a year ago. Dell shrank 19.9 percent to 900,000 units, HP was down 26.8 percent to 800,000, Lenovo plunged 54.8 percent to 700,000, and Samsung was down 37 percent to 300,000.”
Researchers point out Chromebook sales spiked during the pandemic as students connected from home, so its decline is simply a return to normal levels. As for the rest, a tough economy was likely at play. Apparently one can endure a slightly smaller small screen when fuel and groceries are difficult to afford.
Cynthia Murrell, November 17, 2022
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