Threads: Maybe Bad Fuel?

July 20, 2023

Note: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

Is this headline sad? “Threads Usage Drops By Half From Initial Surge” reports that the alleged cage fighters’ social messaging systems are in flux.

“That old machine sure looks dead to me,” observes the car owner to his associates. One asks, “Can it be fixed?” The owner replies, “I hope not.” MidJourney deserves a pat on its digital head for this art work, doesn’t it.

This week it is the Zuckbook in decline. The cited article reports:

On its best day, July 7, Threads had more than 49 million daily active users on Android, worldwide, according to Similarweb estimates. That’s about 45% of the usage of Twitter, which had more than 109 million active Android users that day. By Friday, July 14, Threads was down to 23.6 million active users, or about 22% of Twitter’s audience.

The message is, “Threads briefly captured a big chunk of Twitter’s market.”

The cited article adds some sugar to the spoiled cake:

If Threads succeeds vs Twitter, the Instagram edge will be a big reason.

Two outstanding services. Two outstanding leaders. Can the social messaging sector pick a winner? Does anyone wonder how much information influence the winner will have?

I do. Particularly when the two horses in the race Musk from Beyond and Zuck the Muscular.

Stephen E Arnold, July 20, 2023

Written by Stephen E. Arnold · Filed Under News, Social Media

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.