Which Outfit Will Win? The Google or Some Bunch of Busy Bodies
July 30, 2024
This essay is the work of a dumb humanoid. No smart software required.
It may not be the shoot out at the OK Corral, but the dust up is likely to be a fan favorite. It is possible that some crypto outfit will find a way to issue an NFT and host pay-per-view broadcasts of the committee meetings, lawyer news conferences, and pundits recycling press releases. On the other hand, maybe the shoot out is a Hollywood deal. Everyone knows who is going to win before the real action begins.
“Third Party Cookies Have Got to Go” reports:
After reading Google’s announcement that they no longer plan to deprecate third-party cookies, we wanted to make our position clear. We have updated our TAG finding Third-party cookies must be removed to spell out our concerns.
A great debate is underway. Who or what wins? Experience suggests that money has an advantage in this type of disagreement. Thanks, MSFT. Good enough.
Who is making this draconian statement? A government regulator? A big-time legal eagle representing an NGO? Someone running for president of the United States? A member of the CCP? Nope, the World Wide Web Consortium or W3C. This group was set up by Tim Berners-Lee, who wanted to find and link documents at CERN. The outfit wants to cook up Web standards, much to the delight of online advertising interests and certain organizations monitoring Web traffic. Rules allow crafting ways to circumvent their intent and enable the magical world of the modern Internet. How is that working out? I thought the big technology companies set standards like no “soft 404s” or “sorry, Chrome created a problem. We are really, really sorry.”
The write up continues:
We aren’t the only ones who are worried. The updated RFC that defines cookies says that third-party cookies have “inherent privacy issues” and that therefore web “resources cannot rely upon third-party cookies being treated consistently by user agents for the foreseeable future.” We agree. Furthermore, tracking and subsequent data collection and brokerage can support micro-targeting of political messages, which can have a detrimental impact on society, as identified by Privacy International and other organizations. Regulatory authorities, such as the UK’s Information Commissioner’s Office, have also called for the blocking of third-party cookies.
I understand, but the Google seems to be doing one of those “let’s just dump this loser” moves. Revenue is more important than the silly privacy thing. Users who want privacy should take control of their technology.
The W3C points out:
The unfortunate climb-down will also have secondary effects, as it is likely to delay cross-browser work on effective alternatives to third-party cookies. We fear it will have an overall detrimental impact on the cause of improving privacy on the web. We sincerely hope that Google reverses this decision and re-commits to a path towards removal of third-party cookies.
Now the big question: “Who is going to win this shoot out?”
Normal folks might compromise or test a number of options to determine which makes the most sense at a particularly interesting point in time. There is post-Covid weirdness, the threat of escalating armed conflict in what six, 27, or 95 countries, and financial brittleness. That anti-fragile handwaving is not getting much traction in my opinion.
At one end of the corral are the sleek, technology wizards. These norm core folks have phasers, AI, and money. At the other end of the corral are the opponents who look like a random selection of Café de Paris customers. Place you bets.
Stephen E Arnold, July 30, 2024
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