YouTube Is Bringing More AI To Its Platform
September 20, 2024
AI-generated videos have already swarmed on YouTube. These videos range from fake Disney movie trailers to inappropriate content that missed being flagged. YouTube creators are already upset that their videos are being overlooked by the algorithm, but some are being hired for an AI project. Digital Trends explains more: “More AI May Be Coming To YouTube In A Big Way.”
Gemini AI is currently in beta testing across YouTube. Gemini AI is described as a tool for YouTubers to brainstorm video ideas, including titles, topics, and thumbnails. Only a select few YouTubers are testing Gemini AI and will share their feedback. The AI tool will eventually be located underneath the platform’s analytic menu, under the research tab. The tool could actually be helpful:
“This marks Google’s second foray into including AI assistance in YouTube users’ creative processes. In May, the company launched a content inspiration tool on YouTube Studio that provides tips and suggestions for future clip topics based on viewer trends. For most any given topic, the AI will highlight related videos you’ve already published, provide tips on themes to use, and generate a script outline for you to follow.”
The YouTubers are experimenting with both Gemini AI and the content inspiration tool. They’re doing A/B testing and their experiences will shape how AI is used on the video platform. YouTube does acknowledge that AI is a transformative creative tool, but viewers want to know if what they’re watching is real or fake. Is anyone imagining a AI warning or rating system?
Whitney Grace, September 20, 2024
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