Google: Practicing But Not Learning in France
March 22, 2024
This essay is the work of a dumb dinobaby. No smart software required.
I had to comment on this Google synthetic gems. The online advertising company with the Cracker Jack management team is cranking out titbits every days or two. True, none of these rank with the Microsoft deal to hire some techno-management wizards with DeepMind experience, but I have to cope with what flows into rural Kentucky.
Those French snails are talkative — and tasty. Thanks, MSFT Copilot. Are you going to license, hire, or buy DeepMind?
“Google Fined $270 Million by French Regulatory Authority” delivers what strikes me a Lego block information about the estimable company. The write up presents yet another story about Google’s footloose and fancy free approach to French laws, rules, and regulations. The write up reports:
This latest fine is the result of Google’s artificial intelligence training practices. The [French regulatory] watchdog said in a statement that Google’s Bard chatbot — which has since been rebranded as Gemini —”used content from press agencies and publishers to train its foundation model, without notifying either them” or the Authority.
So what did the outstanding online advertising company do? The news story asserts:
The watchdog added that Google failed to provide a technical opt-out solution for publishers, obstructing their ability to “negotiate remuneration.”
The result? Another fine.
Google has had an interesting relationship with France. The country was the scene of the outstanding presentation of the Sundar and Prabhakar demonstration of the quantumly supreme Bard smart software. Google has written checks to France in the past. Now it is associated with flubbing what are relatively straightforward for France requirements to work with publishers.
Not surprisingly, the outfit based in far off California allegedly said, according to the cited news story:
Google criticized a “lack of clear regulatory guidance,” calling for greater clarity in the future from France’s regulatory bodies. The fine is linked to a copyright case that began in 2020, when the French Authority found Google to be acting in violation of France’s copyright and related rights law of 2019.
My experience with France, French laws, and the ins and outs of working with French organizations is limited. Nevertheless, my son — who attended university in France — told me an anecdote which illustrates how French laws work. Here’s the tale which I assume is accurate. He is a reliable sort.
A young man was in the immigration office in Paris. He and his wife were trying to clarify a question related to her being a French citizen. The bureaucrat had not accepted her birth certificate from a municipal French government, assorted documents from her schooling from pre-school to university, and the oddments of electric bills, rental receipts, and medical records. The husband who was an American told me son, “This office does not think my wife is French. She is. And I think we have it nailed this time. My wife has a photograph of General De Gaulle awarding her father a medal.” My son told me, “Dad, it did not work. The husband and wife had to refile the paperwork to correct an error made on the original form.”
My takeaway from this anecdote is that Google may want to stay within the bright white lines in France. Getting entangled in the legacy of Napoleon’s red tape can be an expensive, frustrating experience. Perhaps the Google will learn? On the other hand, maybe not.
Stephen E Arnold, March 22, 2023
Just One Big Google Zircon Gemstone for March 5, 2024
March 5, 2024
This essay is the work of a dumb dinobaby. No smart software required.
I have a folder stuffed with Google gems for the week of February 26 to March 1, 12023. I have a write up capturing more Australians stranded by following Google Maps’s representation of a territory, Google’s getting tangled in another publisher lawsuit, Google figuring out how to deliver better search even when the user’s network connection sucks, Google’s firing 43 unionized contractors while in the midst of a legal action, and more.
The brilliant and very nice wizard adds, “Yes, we have created a thing which looks valuable, but it is laboratory-generated. And it is gem and a deeply flawed one, not something we can use to sell advertising yet”. Thanks, MSFT Copilot Bing thing. Good enough and I liked the unasked for ethnic nuance.
But there is just one story: Google nuked billions in market value and created the meme of the week by making many images the heart and soul of diversity. Pundits wanted one half of the Sundar and Prabhakar comedy show yanked off the stage. Check out Stratechery’s view of Google management’s grasp of leading the company in a positive manner in Gemini and Google’s Culture. The screw up was so bad that even the world’s favorite expert in aircraft refurbishment and modern gas-filled airships spoke up. (Yep, that’s the estimable Sergey Brin!)
In the aftermath of a brilliant PR move, CNBC ran a story yesterday that summed up the February 26 to March 1 Google experience. The title was “Google Co-Founder Sergey Brin Says in Rare Public Appearance That Company ‘Definitely Messed Up’ Gemini Image Launch.” What an incisive comment from one of the father of “clever” methods of determining relevance. The article includes this brilliant analysis:
He also commented on the flawed launch last month of Google’s image generator, which the company pulled after users discovered historical inaccuracies and questionable responses. “We definitely messed up on the image generation,” Brin said on Saturday. “I think it was mostly due to just not thorough testing. It definitely, for good reasons, upset a lot of people.”
That’s the Google “gem.” Amazing.
Stephen E Arnold, March 5, 2024
Second Winds: Maybe There Are Other Factors Like AI?
February 28, 2024
This essay is the work of a dumb humanoid. No smart software required.
I read “Second Winds,” which is an essay about YouTube. The main idea is that YouTube “content creators” are quitting, hanging up their Sony and Canon cameras, parking their converted vans, and finding an apartment, a job, or their parents’ basement. The reasons are, as the essay points out, not too hard to understand:
- Creating “content” for a long time and having a desire to do something different like not spending hours creating videos, explaining to mom what their “job” is, or living in a weird world without the support staff, steady income, and recognition that other work sometimes provides.
- Burnout because doing video is hard, tedious, and a general contributor to one’s developing a potato-like body type
- Running out of ideas (this is the hook to the Czech playwright unknown to most high school students in the US today I surmise).
I think there is another reason. I have minimal evidence; specifically, the videos of Thomas Gast, a person who ended up in the French Foreign Legion and turned to YouTube. His early videos were explanations about what the French Foreign Legion was, how to enlist, and how to learn useful skills in an austere, male-oriented military outfit. Then he made shooting videos with some of his pals. These morphed into “roughing it” videos in Scandinavia. The current videos include the survival angle and assorted military-themed topics as M.O.S. or Military-Outdoor-Survival. Some of the videos are in German (Gast’s native language); others are in English. It is clear that he knows his subject. However, he is not producing what I would call consistent content. The format is Mr. Gast talking. He sells merchandise. He hints that he does some odd jobs. He writes books. But the videos are beginning to repeat. For lovers of things associated with brave and motivated people, his work is interesting.
For me, he seems to be getting tired. He changes the name under which his videos appear. He is looking for an anchor in the YouTube rapids.
He is a pre-quitter. Let my hypothesize why:
- Making videos takes indoor time. For a person who likes being “outdoors,” the thrill of making videos recedes over time.
- YouTube changes the rules, usually without warning. As a result, Mr. Gast avoids certain “obvious” subjects directly germane to a military professional’s core interests.
- YouTube money is tricky to stabilize. A very few superstars emerge. Most “creators” cannot balance YouTube with their bank account.
Can YouTube change this? No. Why should it? Google needs revenue. Videos which draw eyeballs make Google money. So far the method works. Googlers just need to jam more ads into popular videos and do little to boost niche “creators.” How many people care about the French Foreign Legion? How many care about Mr. Beast? The delta between Mr. Gast and Mr. Beast illustrates Google’s approach. Get lots of clicks; get Google bucks.
Is there a risk to YouTube in the quitting trend, which seems to be coalescing into a trend? Yep, my research team and I have identified several factors. Let’s look at several (not our complete list) quickly:
- Alternative channels with fewer YouTube-type hidden rules. One can push out videos via end to end encrypted messaging platforms like Telegram. Believe us, the use of E2EE is a definite thing, and it is appealing to millions.
- The China-linked TikTok and its US “me too” services like Meta’s allow quick-and-dirty (often literally) videos. Experimentation is easy and lighter weight than YouTube’s method. Mr. Gast should do 30 second videos about weapons or specific French Foreign Legion tasks like avoiding an attack dog hunting one in a forest.
- New technology is attracting the attention of “creators” and may offer an alternative to the DIY demands of making videos the old-fashioned way. Once “creators” figure out AI, there may be a video Renaissance, but it may shift the center of gravity from Google’s YouTube to a different service. Maybe Telegram will emerge as the winner? Maybe Google or Meta will be the winner? Some type of change is guaranteed.
The “second winds” angle is okay. There may be more afoot.
Stephen E Arnold, February 28, 2024
Google Gems for the Week of 19 February, 2024
February 27, 2024
This essay is the work of a dumb humanoid. No smart software required.
This week’s edition of Google Gems focuses on a Hope Diamond and a handful of lesser stones. Let’s go.
THE HOPE DIAMOND
In the chaos of the AI Gold Rush, horses fall and wizard engineers realize that they left their common sense in the saloon. Here’s the Hope Diamond from the Google.
The world’s largest online advertising agency created smart software with a lot of math, dump trucks filled with data, and wizards who did not recall that certain historical figures in the US were not of color. “Google Says Its AI Image-Generator Would Sometimes Overcompensate for Diversity,” an Associated Press story, explains in very gentle rhetoric that its super sophisticate brain and DeepMind would get the race of historical figures wrong. I think this means that Ben Franklin could look like a Zulu prince or George Washington might have some resemblance to Rama (blue skin, bow, arrow, and snappy hat).
My favorite search and retrieval expert Prabhakar Raghavan (famous for his brilliant lecture in Paris about the now renamed Bard) indicated that Google’s image rendering system did not hit the bull’s eye. No, Dr. Raghavan, the digital arrow pierced the micrometer thin plastic wrap of Google’s super sophisticated, quantum supremacy, gee-whiz technology.
The message I received from Google when I asked for an illustration of John Hancock, an American historical figure. Too bad because this request goes against Google’s policies. Yep, wizards infused with the high school science club management method.
More important, however, was how Google’s massive stumble complemented OpenAI’s ChatGPT wonkiness. I want to award the Hope Diamond Award for AI Ineptitude to both Google and OpenAI. But, alas, there is just one Hope Diamond. The award goes to the quantumly supreme outfit Google.
[Note: I did not quote from the AP story. Why? Years ago the outfit threatened to sue people who use their stories’ words. Okay, no problemo, even though the newspaper for which I once worked supported this outfit in the days of “real” news, not recycled blog posts. I listen, but I do not forget some things. I wonder if the AP knows that Google Chrome can finish a “real” journalist’s sentences for he/him/she/her/it/them. Read about this “feature” at this link.]
Here are my reasons:
- Google is in catch-up mode and like those in the old Gold Rush, some fall from their horses and get up close and personal with hooves. How do those affect the body of a wizard? I have never fallen from a horse, but I saw a fellow get trampled when I lived in Campinas, Brazil. I recall there was a lot of screaming and blood. Messy.
- Google’s arrogance and intellectual sophistication cannot prevent incredible gaffes. A company with a mixed record of managing diversity, equity, etc. has demonstrated why Xooglers like Dr. Timnit Gebru find the company “interesting.” I don’t think Google is interesting. I think it is disappointing, particularly in the racial sensitivity department.
- For years I have explained that Google operates via the high school science club management method. What’s cute when one is 14 loses its charm when those using the method have been at it for a quarter century. It’s time to put on the big boy pants.
OTHER LITTLE GEMMAS
The previous week revealed a dirt trail with some sharp stones and thorny bushes. Here’s a quick selection of the sharpest and thorniest:
- The Google is running webinars to inform publishers about life after their wonderful long-lived cookies. Read more at Fipp.com.
- Google has released a small model as open source. What about the big model with the diversity quirk? Well, no. Read more at the weird green Verge thing.
- Google cares about AI safety. Yeah, believe it or not. Read more about this PR move on Techcrunch.
- Web search competitors will fail. This is a little stone. Yep, a kidney stone for those who don’t recall Neeva. Read more at Techpolicy.
- Did Google really pay $60 million to get that outstanding Reddit content. Wow. Maybe Google looks at different sub reddits than my research team does. Read more about it in 9 to 5 Google.
- What happens when an uninformed person uses the Google Cloud? Answer: Sticker shock. More about this estimable method in The Register.
- Some spoil sport finds traffic lights informed with Google’s smart software annoying. That’s hard to believe. Read more at this link.
- Google pointed out in a court filing that DuckDuckGo was a meta search system (that is, a search interface to other firm’s indexes) and Neeva was a loser crafted by Xooglers. Read more at this link.
No Google Hope Diamond report would be complete without pointing out that the online advertising giant will roll out its smart software to companies. Read more at this link. Let’s hope the wizards figure out that historical figures often have quite specific racial characteristics like Rama.
I wanted to include an image of Google’s rendering of a signer of the Declaration of Independence. What you see in the illustration above is what I got. Wow. I have more “gemmas”, but I just don’t want to present them.
Stephen E Arnold, February 27, 2024
A Look at Web Search: Useful for Some OSINT Work
February 22, 2024
This essay is the work of a dumb dinobaby. No smart software required.
I read “A Look at Search Engines with Their Own Indexes.” For me, the most useful part of the 6,000 word article is the identified search systems. The author, a person with the identity Seirdy, has gathered in one location a reasonably complete list of Web search systems. Pulling such a list together takes time and reflects well on Seirdy’s attention to a difficult task. There are some omissions; for example, the iSeek education search service (recently repositioned), and Biznar.com, developed by one of the founders of Verity. I am not identifying problems; I just want to underscore that tracking down, verifying, and describing Web search tools is a difficult task. For a person involved in OSINT, the list may surface a number of search services which could prove useful; for example, the Chinese and Vietnamese systems.
A new search vendor explains the advantages of a used convertible driven by an elderly person to take a French bulldog to the park once a day. The clueless fellow behind the wheel wants to buy a snazzy set of wheels. The son in the yellow shirt loves the vehicle. What does that car sales professional do? Some might suggest that certain marketers lie, sell useless add ons, patch up problems, and fiddle the interest rate financing. Could this be similar to search engine cheerleaders and the experts who explain them? Thanks ImageFX. A good enough illustration with just a touch of bias.
I do want to offer several observations:
- Google dominates Web search. There is an important distinction not usually discussed when some experts analyze Google; that is, Google delivers “search without search.” The idea is simple. A person uses a Google service of which there are many. Take for example Google Maps. The Google runs queries when users take non-search actions; for example, clicking on another part of a map. That’s a search for restaurants, fuel services, etc. Sure, much of the data are cached, but this is an invisible search. Competitors and would-be competitors often forget that Google search is not limited to the Google.com search box. That’s why Google’s reach is going to be difficult to erode quickly. Google has other search tricks up its very high-tech ski jacket’s sleeve. Think about search-enabled applications.
- There is an important difference between building one’s own index of Web content and sending queries to other services. The original Web indexers have become like rhinos and white tigers. It is faster, easier, and cheaper to create a search engine which just uses other people’s indexes. This is called metasearch. I have followed the confusion between search and metasearch for many years. Most people do not understand or care about the difference in approaches. This list illustrates how Web search is perceived by many people.
- Web search is expensive. Years ago when I was an advisor to BearStearns (an estimable outfit indeed), my client and I were on a conference call with Prabhakar Raghavan (then a Yahoo senior “search” wizard). He told me and my client, “Indexing the Web costs only $300,000 US.” Sorry Dr. Raghavan (now the Googler who made the absolutely stellar Google Bard presentation in France after MSFT and OpenAI caught Googzilla with its gym shorts around its ankles in early 2023) you were wrong. That’s why most “new” search systems look for short cuts. These range from recycling open source indexes to ignoring pesky robots.txt files to paying some money to use assorted also-ran indexes.
Net net: Web search is a complex, fast-moving, and little-understood business. People who know now do other things. The Google means overt search, embedded search, and AI-centric search. Why? That is a darned good question which I have tried to answer in my different writings. No one cares. Just Google it.
PS. Download the article. It is a useful reference point.
Stephen E Arnold, February 22, 2024
Google Gems: 21 February 2024
February 21, 2024
Saint Valentine’s Day week bulged with love and kisses from the Google. If I recall what I learned at Duquesne University, Father Valentine was a martyr and checked into heaven in the 3rd century BCE. Figuring out the “real” news about Reverendissimo Padre is not easy, particularly with the advertising-supported Google search. Thus, it is logical that Google would have been demonstrating its love for its “users” with announcements, insights, and news as tokens of affection. I am touched. Let’s take a look at a selected run down of love bonbons.
THE BIG STORY
The Beyond Search team agreed that the big story is part marketing and part cleverness. The Microsofties said that old PCs would become door stops. Millions of Windows users with “old” CPUs and firmware will not work with future updates to Windows. What did Google do? The company announced that it would allow users to use the Chrome OS and continue computing with Google services and features. You can get some details in a Reuters’ story.
Thanks, MSFT Copilot OpenAI.
AN AMAZING STORY IF ACCURATE
Wired Magazine reported that Google wants to allow its “users” to talk to “live agents.” Does this mean smart software which are purported to be alive or to actual humans (who, one hopes, speak reasonably good English or other languages like Kallawaya.
MANAGEMENT MOVES
I find Google’s management methods fascinating. I like to describe the method as similar to that used by my wildly popular high school science club. Google did not disappoint.
The Seattle Times reports that Google has made those in its Seattle office chilly. You can read about those cutback at this link. Google is apparently still refining its termination procedures.
A Xoogler provided a glimpse of the informed, ethical, sensitive, and respectful tactics Google used when dealing with “real” news organizations. I am not sure if the word “arrogance” is appropriate. It is definitely quite a write up and provides an X-ray of Google’s management precepts in action. You can find the paywalled write up at this link. For whom are the violins playing?
Google’s management decision to publish a report about policeware appears to have forced one vendor of specialized software to close up shop. If you want information about the power of Google’s “analysis and PR machine” navigate to this story.
LITIGATION
New York City wants to sue social media companies for negligence. The Google is unlikely to escape the Big Apple’s focus on the now-noticeable impacts of skipping “real” life for the scroll world. There’s more about this effort in Axios at this link.
An Australian firm has noted that Google may be facing allegations of patent infringement. More about this matter will appear in Beyond Search.
The Google may be making changes to try an ameliorate EU legal action related to misinformation. A flurry of Xhitter posts reveal some information about this alleged effort.
Google seems to be putting a “litigation fence” in place. In an effort to be a great outfit, “Google Launches €25M AI Drive to Empower Europe’s Workforce.” The NextWeb story reports:
The initiative is targeted at “vulnerable and underserved” communities, who Google said risk getting left behind as the use of AI in the workplace skyrockets — a trend that is expected to continue. Google said it had opened applications for social enterprises and nonprofits that could help reach those most likely to benefit from training. Selected organizations will receive “bespoke and facilitated” training on foundational AI.
Could this be a tactic intended to show good faith when companies terminate employees because smart software like Google’s put individuals out of a job?
INNOVATION
The Android Police report that Google is working on a folding phone. “The Pixel Fold 2’s Leaked Redesign Sees Google Trading Originality for a Safe Bet” explains how “safe” provides insight into the company’s approach to doing “new” things. (Aren’t other mobile phone vendors dropping this form factor?) Other product and service tweaks include:
- Music Casting gets a new AI. Read more here.
- Google thinks it can imbue self reasoning into its smart software. The ArXiv paper is here.
- Gemini will work with headphones in more countries. A somewhat confusing report is at this link.
- Forbes, the capitalist tool, is excited that Gmail will have “more” security. The capitalist tool’s perspective is at this link.
- Google has been inspired to emulate the Telegram’s edit recent sends. See 9 to 5 Google’s explanation here.
- Google has released Goose to help its engineers write code faster. Will these steps lead to terminating less productive programmers?
SMART SOFTWARE
Google is retiring Bard (which some pundits converted to the unpleasant word “barf”). Behold Gemini. The news coverage has been the digital equivalent of old-school carpet bombing. There are many Gemini items. Some have been pushed down in the priority stack because OpenAI rolled out its text to video features which were more exciting to the “real” journalists. If you want to learn about Gemini, its zillion token capability, and the associated wonderfulness of the system, navigate to “Here’s Everything You Need to Know about Gemini 1.5, Google’s Newly Updated AI Model That Hopes to Challenge OpenAI.” I am not sure the article covers “everything.” The fact that Google rolled out Gemini and then updated it in a couple of days struck me as an important factoid. But I am not as informed as Yahoo.
Another AI announcement was in my heart shaped box of candy. Google’s AI wizards made PIVOT public. No, pivot is not spinning; it is Prompting with Iterative Visual Optimization. You can see the service in action in “PIVOT: Iterative Visual Prompting Elicits Actionable Knowledge for VLMs.” My hunch is that PIVOT was going to knock OpenAI off its PR perch. It didn’t. Plus, there is an ArXiv paper authored by Nasiriany, Soroush and Xia, Fei and Yu, Wenhao and Xiao, Ted and Liang, Jacky and Dasgupta, Ishita and Xie, Annie and Driess, Danny and Wahid, Ayzaan and Xu, Zhuo and Vuong, Quan and Zhang, Tingnan and Lee, Tsang-Wei Edward and Lee, Kuang-Huei and Xu, Peng and Kirmani, Sean and Zhu, Yuke and Zeng, Andy and Hausman, Karol and Heess, Nicolas and Finn, Chelsea and Levine, Sergey and Ichter, Brian at this link. But then there is that OpenAI Sora, isn’t there?
Gizmodo’s content kitchen produced a treat which broke one of Googzilla’s teeth. The article “Google and OpenAI’s Chatbots Have Almost No Safeguards against Creating AI Disinformation for the 2024 Presidential Election” explains that Google like other smart software outfits are essentially letting “users” speed down an unlit, unmarked, unpatrolled Information Superhighway.
Business Insider suggests that the Google “Wingman” (like a Copilot. Get the word play?) may cause some people to lose their jobs. Did this just happen in Google’s Seattle office? The “real” news outfit opined that AI tools like Google’s wingman whips up concerns about potential job displacement. Well, software is often good enough and does not require vacations, health care, and effective management guidance. That’s the theory.
Stephen E Arnold, February 21, 2024
Search Is Bad. This Is News?
February 20, 2024
This essay is the work of a dumb dinobaby. No smart software required.
Everyone is a search expert. More and more “experts” are criticizing “search results.” What is interesting is that the number of gripes continues to go up. At the same time, the number of Web search options is creeping higher as well. My hunch is that really smart venture capitalists “know” there is a money to be made. There was one Google; therefore, another one is lurking under a pile of beer cans in a dorm somewhere.
“One Tech Tip: Ready to Go Beyond Google? Here’s How to Use New Generative AI Search Sites” is a “real” news report which explains how to surf on the new ChatGPT-type smart systems. At the same time, the article makes it clear that the Google may have lost its baseball bat on the way to the big game. The irony is that Google has lots of bats and probably owns the baseball stadium, the beer concession, and the teams. Google also owns the information observatory near the sports arena.
The write up reports:
A recent study by German researchers suggests the quality of results from Google, Bing and DuckDuckGo is indeed declining. Google says its results are of significantly better quality than its rivals, citing measurements by third parties.
A classic he said, she said argument. Objective and balanced. But the point is that Google search is getting worse and worse. Bing does not matter because its percentage of the Web search market is low. DuckDuck is a metasearch system like Startpage. I don’t count these as primary search tools; they are utilities for search of other people’s indexes for the most part.
What’s new with the ChatGPT-type systems? Here’s the answer:
Rather than typing in a string of keywords, AI queries should be conversational – for example, “Is Taylor Swift the most successful female musician?” or “Where are some good places to travel in Europe this summer?” Perplexity advises using “everyday, natural language.” Phind says it’s best to ask “full and detailed questions” that start with, say, “what is” or “how to.” If you’re not satisfied with an answer, some sites let you ask follow up questions to zero in on the information needed. Some give suggested or related questions. Microsoft‘s Copilot lets you choose three different chat styles: creative, balanced or precise.
Ah, NLP or natural language processing is the key, not typing key words. I want to add that “not typing” means avoiding when possible Boolean operators which return results in which stings occur. Who wants that? Stupid, right?
There is a downside; for instance:
Some AI chatbots disclose the models that their algorithms have been trained on. Others provide few or no details. The best advice is to try more than one and compare the results, and always double-check sources.
What’s this have to do with Google? Let me highlight several points which make clear how Google remains lost in the retrieval wilderness, leading the following boy scout and girl scout troops into the fog of unknowing:
- Google has never revealed what it indexes or when it indexes content. What’s in the “index” and sitting on Google’s servers is unknown except to some working at Google. In fact, the vast majority of Googlers know little about search. The focus is advertising, not information retrieval excellence.
- Google has since it was inspired by GoTo, Overture, and Yahoo to get into advertising been on a long, continuous march to monetize that which can be shaped to produce clicks. How far from helpful is Google’s system? Wait until you see AI helping you find a pizza near you.
- Google’s bureaucratic methods is what I would call many small rubber boats generally trying to figure out how to get to Advertising Land, but they are caught in a long, difficult storm. The little boats are tough to keep together. How many AI projects are enough? There are never enough.
Net net: The understanding of Web search has been distorted by Google’s observatory. One is looking at information in a Google facility, designed by Googlers, and maintained by Googlers who were not around when the observatory and associated plumbing was constructed. As a result, discussion of search in the context of smart software is distorted.
ChatGPT-type services provide a different entry point to information retrieval. The user still has to figure out what’s right and what’s wonky. No one wants to do that work. Write ups about “new” systems are little more than explanations of why most people will not be able to think about search differently. That observatory is big; it is familiar; and it is owned by Google just like the baseball team, the concessions, and the stadium.
Search means Google. Writing about search means Google. That’s not helpful or maybe it is. I don’t know.
Stephen E Arnold, February 20, 2024
x
x
x
Googzilla Takes Another OpenAI Sucker Punch
February 19, 2024
This essay is the work of a dumb dinobaby. No smart software required.
In January 2023, the savvy Googlers woke up to news that Microsoft and OpenAI had seized the initiative in smart software. One can argue the technical merits, but from a PR and marketing angle, the Softies and Sam AI-Man crept upon the World Economic Forum and clubbed the self-confident Googzilla in the cervical spine. The Google did not see that coming.
The somewhat quirky OpenAI has done it again. This time the blow was delivered with a kin geri or, more colloquially, a groin kick. How did Sam AI-Man execute this painful strike? Easy. The company released Sora, a text to video smart software function. “OpenAI’s Sora Generates Photorealistic Videos” reports:
Sora is a generative AI diffusion model. Sora can generate multiple characters, complex backgrounds and realistic-looking movements in videos up to a minute long. It can create multiple shots within one video, keeping the characters and visual style consistent, allowing Sora to be an effective storytelling tool.
Chatter indicates that OpenAI is not releasing a demonstration or a carefully crafted fakey examples. Nope, unlike a certain large outfit with a very big bundle of cash, the OpenAI experts have skipped the demonstrations and gone directly to a release of the service to individuals who will probe the system for safety and good manners.
Could Googzilla be the company which OpenAI intends to drop to its knees? From my vantage point, heck yes. The outputs from the system are not absolutely Hollywood grade, but the examples are interesting and suggest that the Google, when it gets up off the floor, will have to do more.
Several observations:
- OpenAI is doing a good job with its marketing and PR. Google announces quantum supremacy; OpenAI provides a glimpse of a text to video function which will make game developers, Madison Avenue art history majors, and TikTok pay attention
- Google is once again in react mode. I am not sure pumping up the number of tokens in Bard or Gemini or whatever is going to be enough to scrub the Sora and prevent the spread of this digital infection
- Googzilla may be like the poor 1950s movie monster who was tamed not by a single blow but by many pesky attacks. I think this approach is called “death by a thousand cuts.”
Net net: OpenAI has pulled up a marketing coup for a second time. Googzilla is ageing, and old often means slow. What is OpenAI’s next marketing play? A Bruce Lee “I am faster than you, big guy” or a Ninja stealth move? Both methods seem to have broken through the GOOG’s defenses.
Stephen E Arnold, February 19, 2024
x
Google Gems: February 5 to 9, 2024
February 13, 2024
This essay is the work of a dumb dinobaby. No smart software required.
Google tallied another bumper week of innovations, news, and management marvels. Let’s take a look.
WE HAVE OUR ACT TOGETHER
The principal story concerns Google’s “answer” to the numerous competitors for smart software. The Gemini subscription service has arrived. Fourteen months after Microsoft caught Googzilla napping near the Foosball table, the quantum supremacy outfit has responded. Google PR received accolades in the Wired article explaining Google’s monumental achievement: A subscription service like OpenAI’s and Microsoft’s.
And in a twist of logic, Google has allegedly alerted users of Gemini (the answer to MSFT and ChatGPT) not to provide confidential or personal data to a Gemini service. With logging, Google’s learning user behaviors, and users general indifference to privacy issues associated with any Web service — why is a special warning needed? “Google Warning: Do Not Divulge Confidential Info or Personal Data When Using Gemini” reports:
Users can also turn off Gemini Apps Activity to stop the collection of conversations but even when it is disabled, Gemini conversations continue to be saved for up to 72 hours to "maintain the safety and security of Gemini apps and improve Gemini apps."
Toss in Google human review and what do you get? A Googley service with a warning.
Google inspects its gems. Thanks MSFT Copilot. Good enough.
Second, Google has alleged been taking some liberties with data captured from Danish schools. (Imagine that!) The students use Chromebooks, and these devices seem to be adept at capturing data no matter what the Danish IT administrators do. For reference, see the item about confidential and personal data above, please. “Denmark Orders Schools to Stop Sending Student Data to Google” reports:
Also, given that restricting sensitive data processing on Google’s end will be hard, if not impossible, for municipalities to assure, there may be no practical way to adhere to the new policies without blocking the use of Google Chromebooks and/or Google Workspace.
Yes, the act is indeed together. Words do not change data collection it seems.
Third, Google published a spyware report. You can download the document from this link. In addition to naming the names of vendors with specialized tools, Google does little to explain why Android based devices are protected from these firms’ software. My thought is that since Google knows what these companies are doing, Google has been making its users and customers more secure. Perhaps Google’s management thinks that talking about spyware is the same as protecting users and customers. The identified vendors are probably delighted to receive free publicity. To Google’s credit it did test a process for protecting users from financial fraud. The report is highlighted with the news about more Chrome security problems.
Google management is the best.
PRODUCT GEMS
I don’t want to overlook Google’s ability to make meaning innovations.
Out of the blocks, I want to mention Google’s announcement that it will create an app for Apple’s $3,500 smart goggles. Google Glass apparently provided some inspiration to the savvy iTunes people.
A second innovation is Google’s ability to deliver higher quality to YouTube streaming video. The service requires paying more money to the Google, but that’s part of the company’s plan to grow despite increasing competition and cost control challenges. Will Google’s method work if the streamer has lousy bandwidth? Sure, sure, Google has confidence in its capabilities despite issues solely within the control of its users and customers.
A third innovation is that Google may offer seven years of updates to Pixel phone users. OnePlus management thinks this is baloney. Seven years is a long time in a Googley world. A quick review of the fate of the Google cache and other products killed by Google reminds one of Google’s concept of commitment. (One rumor is that killing the Google cache extricated Google from paywall bypass services.) The question is, “Will Pinpoint be a Googley way to get information from paywalled content. What is Pinpoint? The explanation is at a really popular site called Journalist Studio. Everyone knows that.
A fourth item repeats an ever more frequent refrain: Google search is meh. Some, however, are just calling the service broken.
Fifth, Google Maps are getting more features. Google Maps for Android mobiles can now display the weather. One may not be able to locate a destination, but one knows the weather.
Sixth, in a breakthrough of significant proportions, Google has announced a new Pixel variant which folds and sports a redesigned camera island. This is not a bump. It is an island obviously.
SERVICE PEARLS
Google continues it march to be the cable service for streaming.
First, Google suggested it had more than eight million “subscribers.” Expressed another way, YouTube is fourth among pay television services.
Also, Google has expressed a desire to get more viewer time than it has in the past.
For those who fancy Google-intermediated ads on Pinterest, that day has arrived.
COURT ACTIVITY
Google continues to be of interest to regulatory officials.
First, Google faces an anti trust trial in the US. The matter is related to the Google’s approach to digital advertising. Advertising, after 25 years of trying to diversify its revenue, still accounts for more than 60 percent of the firm’s revenue.
Second, Google paid to settle a class action lawsuit. The matter was a security failure for a now-dead service called Google Plus. How much did the Google pay? Just $350 million or a month of coffee for thirsty Googlers (estimated, of course).
What will Google do this week? Alas, I cannot predict the future like some savvy bloggers.
Stephen E Arnold, February 13, 2024
Can Googzilla Read a Manifesto and Exhibit Fear?
February 7, 2024
This essay is the work of a dumb dinobaby. No smart software required.
Let’s think about scale. A start up wants to make a dent in Google’s search traffic. The start up has 2,000 words to blast away at the Google business model. Looking at the 2,000 words from a search tower buttressed by Google’s fourth quarter 2023 revenues of $86.31 billion (up 13% year over the same period in 2022). Does this look like a mismatch? I think it is more of a would-be competitor’s philosophical view of what should be versus what could be. Microsoft Bing is getting a clue as well.
Viewed from the perspective of a student of Spanish literature, the search start up may be today’s version of Don Quixote. The somewhat addled Alonso Quijano pronounced himself a caballero andante or what fans of chivalry in the US of A call a knight errant. What’s errant? In the 16th century, “errant” was self appointed, a bit like a journalism super star who road to fame on the outputs of the unfettered Twitter service and morphs into a pundit, a wizard, a seer.
A modern-day Don Quixote finds himself in an interesting spot. The fire-breathing dragon is cooking its lunch. The bold knight explains that the big beastie is toast. Yeah. Thanks, MSFT Copilot Bing thing. Actually good enough today. Wow.
With a new handle, Don Quixote leaves the persona of Sr. Quijano behind and goes off the make Spain into a better place. The cause of Spanish angst is the windmill. The good Don tries to kill the windmills. But the windmills just keep on grinding grain. The good Don fails. He dies. Ouch!
I thought about the novel when I read “The Age of PageRank is Over [Manifesto].” The author champions a Web search start up called Kagi. The business model of Kagi is to get people to pay to gain access to the Kagi search system. The logic of the subscription model is that X number of people use online search. If our system can get a tiny percentage of those people to pay, we will be able to grow, expand, and deliver good search. The idea is that what Google delivers is crappy, distorted by advertisers who cough up big bucks, and designed to convert more and more online users to the One True Source of Information.
The “manifesto” says:
The websites driven by this business model became advertising and tracking-infested giants that will do whatever it takes to “engage” and monetize unsuspecting visitors. This includes algorithmic feeds, low-quality clickbait articles (which also contributed to the deterioration of journalism globally), stuffing the pages with as many ads and affiliate links as possible (to the detriment of the user experience and their own credibility), playing ads in videos every 45 seconds (to the detriment of generations of kids growing up watching these) and mining as much user data as possible.
These indeed are the attributes of Google and similar advertising-supported services. However, these attributes are what make stakeholders happy. These business model components are exactly what many other companies labor to implement and extend. Even law enforcement likes Google. At one conference I learned that 92 percent of cyber investigators rely on Google for information. If basic Google sucks, just use Google dorks or supplementary services captured in OSINT tools, browser add ins, and nifty search widgets.
Furthermore, switching from one search engine is not a matter of a single click. The no-Google approach requires the user pick a path through a knowledge mine field; for example:
- The user must know what he or she does invokes Google. Most users have no clue where Google fits in one’s online life. When told, those users do not understand.
- The user must identify or learn about one or more services that are NOT Google related.
- The user must figure out what makes one “search” service better than another, not an easy task even for alleged search experts
- The user must make a conscious choice to spit out cash
- The user must then learn how to get a “new” search system to deliver the results the user (trained and nudged by Google for 90 percent of online users in the US and Western Europe)
- The user must change his or her Google habit.
Now those six steps may not seem much of a problem to a person with the neurological wiring of Alonso Quijano or Don Quixote in more popular parlance. But from my experience in online and assorted tasks, these are tricky obstacles to scale.
Back to the Manifesto. I quote:
Nowadays when a user uses an ad-supported search engine, they are bound to encounter noise, wrong and misleading websites in the search results, inevitably insulting their intelligence and wasting their brain cycles. The algorithms themselves are constantly leading an internal battle between optimizing for ad revenue and optimizing for what the user wants.
My take on this passage is that users are supposed to know when they “encounter noise, wrong and misleading websites in the search results.” Okay, good luck with that. Convenience, the familiar, and easy everything raises electrified fences. Users just do what they have learned to do; they believe what they believe; and they accept what others are doing. Google has been working for more than two decades to develop what some call a monopoly. I think there are other words which are more representative of what Google has constructed. That’s why I don’t put on my armor, get a horse, and charge at windmills.
The Manifesto points to a new future for search; to wit:
In the future, instead of everyone sharing the same search engine, you’ll have your completely individual, personalized Mike or Julia or Jarvis – the AI. Instead of being scared to share information with it, you will volunteer your data, knowing its incentives align with yours. The more you tell your assistant, the better it can help you, so when you ask it to recommend a good restaurant nearby, it’ll provide options based on what you like to eat and how far you want to drive. Ask it for a good coffee maker, and it’ll recommend choices within your budget from your favorite brands with only your best interests in mind. The search will be personal and contextual and excitingly so!
Right.
However, here’s the reality of doing something new in search. An outfit like Google shows up. The slick representatives offer big piles of money. The start up sells out. What happens? Where’s Dodgeball now? Transformics? Oingo? The Google-type outfits buy threats or “innovators”. Google then uses what it requires. The result?
Google-type companies evolve and remain Googley. Search was a tough market before Google. My team built technology acquired by Lycos. We were fortunate. Would my team do Web search today? Nope. We are working on a different innovative system.
The impact of generative information retrieval applications is difficult to predict. New categories of software are already emerging; for example, the Arc AI search browser innovation. The software is novel, but I have not installed it. The idea is that it is smart and will unleash a finding agent. Maybe this will be a winner? Maybe.
The challenge is that Google and its “finding” functions are woven into many applications that don’t look like search. Examples range from finding an email to the new and allegedly helpful AI additions to Google Maps. If someone can zap Googzilla, my thought is that it will be like the extinction event that took care of its ancestors. One day, nice weather. The next day, snow. Is a traditional search engine enhanced with AI available as a subscription the killer asteroid? One of the techno feudalists will probably have the technology to deflect or vaporize the intruder. One cannot allow Googzilla to go hungry, can one?
Manifestos are good. The authors let off steam. Unfortunately getting sustainable revenues in a world of techno feudalists is, in my opinion, as difficult as killing a windmill. Someone will collect all the search manifestos and publish a book called “The End of Googzilla.” Yep, someday, just not at this time.
PS. There are angles to consider, just not the somewhat tired magazine subscription tactic. Does anyone care? Nah.
Stephen E Arnold, February 7, 2024
-
- Subscribe to Beyond Search
Feature archive
News archive
-
