SEO Fuels Smart Software
March 6, 2023
I read “Must Read: The 100 Most Cited Papers in 2022.” The principal finding is that Google-linked entities wrote most of the “important” papers. If one thinks back to Gene Garfield’s citation analysis work, a frequently cited paper is either really good, or it is an intellectual punching bag. Getting published is often not enough to prove that an academic is smart. Getting cited is the path to glory, tenure, and possibly an advantage when chasing grants.,
Here’s a passage which explains the fact that Google is “important”:
Google is consistently the strongest player followed by Meta, Microsoft, UC Berkeley, DeepMind and Stanford.
Keep in mind that Google and DeepMind are components of Alphabet.
Why’s this important?
- There is big, big money in selling/licensing models and data sets down the road
- Integrating technology into other people’s applications is a step toward vendor lock in and surveillance of one sort or another
- Analyzing information about the users of a technology provides a useful source of signals about [a] what to buy or invest in, [b] copy, or [c] acquire
If the data in this “100 Most Cited” article are accurate or at least close enough for horseshoes Google and OpenAI may be playing a clever game not unlike what the Cambridge Analytica crowd did.
Implications? Absolutely. I will talk about a few in my National Cyber Crime Conference lecture about OSINT Blindspots. (Yep, my old term has new life in the smart software memesphere.
Stephen E Aronld, March 6, 2023
Google: Code Redder Because … Microsoft Markets AI Gooder
March 6, 2023
Don’t misunderstand. I think the Chat GPT search wars are more marketing than useful functionality for my work. You may have a different viewpoint. That’s great. Just keep in mind that Google’s marvelous Code Red alarm was a response to Microsoft marketing. Yep, if you want to see the Sundar and Prabhakar Duo do some fancy dancing, just get your Microsoft rep to mash the Goose Google button.
Someone took this advice and added “AI” to the truly wonderful Windows 11 software. I read “Microsoft Adds “AI” to Taskbar Search Field” and learned that either ChatGPT or a human said:
In the last three weeks, we also launched the new AI-powered Bing into preview for more than 1 million people in 169 countries, and expanded the new Bing to the Bing and Edge mobile apps as well as introduced it into Skype. It is a new era in Search, Chat and Creation and with the new Bing and Edge you now have your own copilot for the web. Today, we take the next major step forward adding to the incredible breadth and ease of use of the Windows PC by implementing a typable Windows search box and the amazing capability of the new AI-powered Bing directly into the taskbar. Putting all your search needs for Windows in one easy to find location.
Exciting because lousy search will become milk, honey, sunshine, roses, and French bulldog puppies. Nope. Search is still the Bing with a smaller index than the Google sports. But that “AI” in the search box evokes good thoughts for some users.
For Google, the AI in the search box mashes the Code Red button. I think that if that button gets pressed five times in quick succession, the Google goes from Code Red to Code Super Red with LED sparkles.
Remember this AI search is marketing at this time in my frame of reference.
Microsoft is showing that Google is not too good at marketing. I am now mashing the Code Red button five times. Mash. Mash. Mash. Mash. Mash. Now I can watch Googzilla twitch and hop. Perhaps the creature will be the opening act in the Sundar and Prabhakar Emergency Output Emission Explanation Tour. Did you hear the joke about Microsoft walks into a vegan restaurant and says, “Did you hear the joke about Google marketing?” The server says, “No.” The Softie replies, “Google searched for marketing in its search engine and couldn’t get a relevant answer.”
Ho, ho
Stephen E Arnold, March 6, 2023
Bard Is More Than You and I Know
March 6, 2023
I have to hand it to the real news outfit CNBC, the reporters have a way of getting interesting information about the innards of Googzilla. A case in point is “Google Execs Tell Employees in Testy All Hands Meeting That Bard A.I. Isn’t Just about Search.” Who knew? I thought Google was about online advertising and increasing revenue. Therefore, my dinobaby mind says, Bard is part of the Google; it follows that Bard is about advertising and maybe – just maybe – will have an impact of search. Nope.
I learned from CNBC:
In an all-hands meeting on Thursday (March 2, 2023), executives answered questions from Dory, the company’s internal forum, with most of the top-rated issues related to the priorities around Bard… [emphasis added]
Gee, I wonder why?
The write up pointed out:
employees criticized leadership, most notably CEO Sundar Pichai, for the way it handled the announcement of Bard…
Oh, the Code Red, the Paris three star which delivered a froid McDo. (Goodness, I almost type “faux”.)
CNBC’s article added:
Staffers called Google’s initial public presentation [in Paris] “rushed,” “botched” and “un-Googley.”
Yeah, maybe faux is the better word, but I like the metaphor of a half cooked corporatized burger as well.
And the guru of Google Search, Prabhakar Raghavan, stepped out of the spotlight. A Googler named Jack Krawczyk, the product lead for Bard, filled in for the crowd favorite from Verity and Yahoo
. Mr. Krawczyk included in his stand up routine with one liners like this:
Bard is not search.
Mr. Krawczyk must have concluded that his audience was filled with IQ 100 types from assorted countries with lousy educational systems. I thought Googlers were exceptional. Surely Googlers could figure out what Bard could do. (Perhaps that is the reason for the employees’ interest in smart software:
Mr. Krawczyk quipped:
“It’s an experiment that’s a collaborative AI service that we talked about … “The magic that we’re finding in using the product is really around being this creative companion to helping you be the sparkplug for imagination, explore your curiosity, etc.”
CNBC pointed out that Mr. Krawczyk suggested the Google had “built a new feature for internal use called ‘Search It.’” That phrase reminded me of universal search which, of course, means separate queries for Google News, Google Scholar, Google Maps, et al. Yeah, universal search was a snappy marketing phrase but search has been a quite fragmented, relevance blind, information retrieval system.
The high value question in my opinion, is: Will “Search It” have the same cachet as ChatGPT?
Microsoft seems to be an effective marketer of to-be smart applications and services. Google, on the other hand, hopes I remember Mum or Ernie (not the cartoon character)?
Google, the Code Red outfit, is paddling its very expensive canoe with what appears to be desperation.
Net net: Google has not solved death and I am not sure the company will resolve the Microsoft / ChatGPT mindshare juggernaut. Here’s my contribution to the script of the next Sundar and Prabhakar Comedy Show: “We used to think Google was indecisive. But now we’re not so sure.”
Stephen E Arnold, March 6, 2023
OpenAI: Googzilla Gets Its Tail Set on Fire
March 2, 2023
Remember those. High school locker rooms. The crack of a wet towel. A howl. And then a squeal like the crappy brakes on the DC metro. Ah, memories. What happens if one tries to set Googzilla’s tail on fire? I think we are going to find out.
The image of a small entity (OpenAI) holding a blazing flame to the rear end of a large dinosaur (maybe Google’s Tyrannosaurus Rex before extinction). Ouch. Let’s see how Googzilla dances to the new smash hit “Code Red or Dead.” The refrain is, “Dance, dinosaur, dance.” Art was created by Scribble Diffusion. I assume registered with whatever government agency is responsible for intellectual property.
“OpenAI Opens ChatGPT Floodgates with Dirt-Cheap API” reports:
After a limited trial OpenAI has unleashed its ChatGPT and Whisper models on developers, who can now integrate chatbot interaction and speech-to-text conversion into their own applications through API calls.…
I think the OpenAI smart software is like the cake my mother baked when I was 10 years old. I think the phrase “half baked” captures the culinary marvel she produced. We were living in Brazil at the time, and I know that my mother and the Brazilian street vendors had trouble communicating when it came to ingredients. Oh, well. I survived.
I think Googzilla will survive. The company is in Code Red mode because of Microsoft’s slick marketing move. The Sundar and Prabhakar Comedy Show has not regained top billing on the search marketing vaudeville circuit. Now the OpenAI crowd is whipping up a frenzy of innovation among the true believers in the money making potential of ChatGPT.
“Ouch,” says Googzilla. “What’s that funny smell? Yikes. My tail is on fire. Code Redder. Code Redder.”
The article contains information that OpenAI cannot make money on discount API access to a service which is not without costs. Note this statement, please:
Max Woolf, a data scientist, in an online post, observes that that the API pricing is extraordinarily low. “I have no idea how OpenAI can make money on this,” he said. “This has to be a loss-leader to lock out competitors before they even get off the ground.”
Who cares? The point is marketing, not making money. Remember. I ate the half baked cake, loved it and burned the experience into my memory. Yep, Code Redder. Dance, dinosaur, dance.
Stephen E Arnold, March 2, 2023
Stop ChatGPT Now Because We Are Google!
February 21, 2023
Another week, another jaunt to a foreign country to sound the alarm which says to me: “Stop ChatGPT now! We mean it. We are the Google.”
I wonder if there is a vaudeville poster advertising the show that is currently playing in Europe and the US? What would that poster look like? Would a smart software system generate a Yugo-sized billboard like this:
In my opinion, the message and getting it broadcast via an estimable publication like the Metro.co.uk tabloid-like Web site is high comedy. No, the reality of the Metro article is different. The headline reads: “Google Issues Urgent Warning to the Millions of People Using ChatGPT” reports:
A boss at Google has hit out at ChatGPT for giving ‘convincing but completely fictitious’ answers.
And who is the boss? None other than the other half of the management act Sundar and Prabhakar. What’s ChatGPT doing wrong? Getting too much publicity? Lousy search results have been the gold standard since relevance was kicked to the curb. Advertising is the best way to deliver what the user wants because users don’t know what they want. Now we see the Google: Red alert, reactionary, and high school science club antics.
Yep.
And the outfit which touted that it solved protein folding and achieved quantum supremacy cares about technology and people. The write up includes this line about Google’s concern:
This is the only way we will be able to keep the trust of the public.
As I noted in a LinkedIn post in response to a high class consultant’s comment about smart software. I replied, “Google trust?”
Several observations:
- Google like Microsoft cares about money and market position. The trust thing muddies the waters in my opinion. Microsoft and security? Google and alleged monopoly advertising practices?
- Google is pitching the hallucination angle pretty hard. Does Google mention Forrest Timothy Hayes who died of a drug overdose in the company of a non-technical Google contractor. See this story. Who at Google is hallucinating?
- Google does not know how to respond to Microsoft’s marketing play. Google’s response is to travel outside the US explaining that the sky is falling. What’s falling is Google’s marketing effectiveness data about itself I surmise.
Net net: My conclusion about Google’s anti-Microsoft ChatGPT marketing play is, “Is this another comedy act being tested on the road before opening in New York City?” This act may knock George Burns and Gracie Allen from top billing. Let’s ask Bard.
Stephen E Arnold, February 21, 2023
Google Shows Its Smarts by Trimming Its Market Value
February 10, 2023
The title of this blog is Beyond Search. More than a decade ago, I wanted to have a place to put my observations about search and retrieval. Retirement was coming, and I was unable to put criticism of search baloney in the write ups I was paid to do. (Nope, I won’t name the publication.)
Art generated and probably owned by Craiyon, Dreamtime, Getty, Alamy, Shutterstock and any other outfit looking to make a buck surfing on legal water droplets. I sure did not create this picture.
That’s why I have not been going head over heels with the smart software revolution. I now point to articles that offer something I find either interesting, amusing, or certifiably whacky. Today, I want to call your attention to a statement I quite like which appeared in “Google Bard or Google Storyteller”. Here’s the quote:
The problem here isn’t just the mistake. It’s the fact that this mistake was highlighted as an example of what Google Bard could accomplish. Before releasing this information, there were likely many people involved at Google. None were competent enough to fact-check what they wanted to show the world. This is not only embarrassing, but it also casts many doubts about Google’s internal checks on its products and shows an astounding level of amateurism for one of the biggest companies in the world.
Do you recall the antics of Abbott and Costello or the Three Stooges? I wonder if this slip betwixt cup and lip is the first program of the 2023 season for the Sundar and Prabhakar Show, sponsored by Microsoft and OpenAI where you just Bing it!
I can hear the announcer saying,
“With Jeff Dean, Marcus White, and special guest stars Larry Page and Sergey Brin. Here are Sundar and Prabhakar, who have just returned from a meeting at what’s left of Charlie’s Café where the talented duo were discussing smart search. We join Sundar and Prabhakar in the once glorious dining facility…”
What would the comedy script generated by Bard say? I don’t want to know because that loss in market value was a hoot appropriate for a thunder lizard with a broken leg in the snow.
Stephen E Arnold, February 10, 2023
The Microsoft Vision: Agent-Intermediated Computing
February 9, 2023
Not one single input from smart software. — Editor
[Mise en scène] Googzilla is towering over advertisers, hissing and brandishing its long talons. Then the creature turns its head. It tiny ear slits twitch. He hears a sound like “boink” or “thunk.” Distracted, the 25 year-old terror looks from the cowering advertisers and fixes his maroon-hued eyes on a almost insignificant figure. That entity is Satya Nadella, who has just ruing Sundar’s and Prabhakar’s high school reunion. The fear of answering the question “Hey, how did you guys miss this ChatGPT – Microsoft thing” is terrifying. Googzilla emits a plaintive “welp.” The advertisers back away and start walking toward Redmond. [Fade to black]
The shoe has dropped. Boink or thunk, depending on your perceptual equipment. “Microsoft’s AI-Powered Bing Will Challenge Google Search” reports “Microsoft may finally have figured out how to get you to use Bing.” The article adds a quote directly from the champion of high school reunions in India:
“All computer interaction is going to be mediated with an agent helping,” Chief Executive Satya Nadella said at a launch event at the company’s headquarters in Redmond, Washington. “We’re going to have this notion of a co-pilot that’s going to be there across every application.”
I won’t point out that “all” is a logical impossibility when it comes to humanoids and computer systems. But I will let that slide… because ChatGPT.
Kudos to Microsoft for pulling off the marketing play of the year. I know it is only early February 2023, but it may take something truly special to tap into the brush fires ignited by ChatGPT. Will Bing be better? Maybe? Will the ChatGPT thing frighten the allegedly monopolistic Google? I think it has.
There are several examples that illustrate the disarray of the Google radar system. First, the search beacon missed the incoming ChatGPT balloon. Hello, Prabhakar. Isn’t and maybe wasn’t that your job?
Then there was the startling Code Red. Yeah, that’s professional. OpenAI has been around six or seven years. Now it is Code Red. Situational awareness seems to be lacking where Googzilla hunts. This is a flaw in an apex predator, is it not?
The dollop of whipped cream on this torched cupcake was asking the former head chefs of data hoovering and search engine optimization as an spur to buying advertising to return to the wizard lair. Yep, Sundar asked Sergey and Larry to help out with the Code Red thing. Okay, but let’s recall the origin of the Google money machine. Wasn’t it Yahoo-Overture-GoTo? Yeah, I think it was and there was a legal hassle and a billion dollar sentiment to make the GOOG gleam like a sprightly young Googzilla.
The actions that cement the frenzy in the House of Google is the steady flow of “it’s coming,” “yes, it’s a demo,” and “okay, we bought an outfit that Sam Bankman Fried found interesting.” The problem is that “to be” does not close the gap with the ChatGPT riding its hyper-drive electronic motorcycle on Google’s private motorways.
Several observations:
- Will the OpenAI and ChatGPT thing help Microsoft address the security of its existing software and services? When?
- Will Microsoft milk the marketing buzz and return to business as usual: Killing printers, interfaces that baffle, and features that disrupt one’s activity on a Windows enabled system?
- Will Microsoft have an answer to those who would claim that smart software violates fair use of intellectual property?
- Will Microsoft be able to handle bias and outputs which lead to interesting but harmful outcomes like a student getting expelled after mommy and daddy paid $135,000 for tuition?
But for now. The payoff for Microsoft is the thrill of watching Googzilla squirm. And the “all” word? That’s just an illustration of the imprecision of Microsoftie speech.
Stephen E Arnold, February 9, 2023
Doom: An Interesting Prediction from a Xoogler
January 31, 2023
I spotted an interesting prediction about Google or what I call Googzilla. The comment appeared in “Gmail Creator Says ChatGPT Will Destroy Google’s Business in Two Years.”
Google may be only a year or two away from total disruption. AI will eliminate the Search Engine Result Page, which is where they make most of their money. Even if they catch up on AI, they can’t fully deploy it without destroying the most valuable part of their business!
The alleged Xoogler posting the provocative comment was Paul Buchheit. (Once I heard that it was he who turned the phrase, “Don’t be evil.) Mr. Buchheit is attributed with “inventing” Gmail.
The article stated:
The company has built its business largely around its most successful product; the search engine could soon face a crisis… Google charges advertisers a fee for displaying their products and services right next to the search results, increasing the likelihood of the provider being found. In 2021, the company raked in over $250 billion in revenue, its best-ever income in its nearly 25-year-old existence.
Let’s think about ways Google could recover this predicted loss. Here are a few ideas:
- Stop paying vendors like Apple to feature Google search results. (A billion here and a billion there could add up.)
- Create new services and charge users for them. (I know Google tried to cook up a way to sell Loon balloons and a nifty early stab at the metaverse, but maybe the company will find a way to innovate without me toos.)
- Raise prices for consumer services. (That might cause a problem because companies with diversified revenue may lower the already low, low prices for video chat, online word processing, and email. One trick ponies by definition may have difficulty learning another trick or three.)
Will ChatGPT kill the Google? My thought is that even Xooglers feel that the Googzilla is getting arthritic and showing off its middle age spread. Nevertheless, Google’s Sundar and Raghavan management act will have to demonstrate some Fancy Dancing. The ChatGPT may output content that seems okay but tucks errors in its nouns and verbs. But there is the historical precedent of the Sony Betamax to keep in mind. ChatGPT may be flawed but people bought Pintos, and some of these could explode when rear ended. Ouch!
Why are former Google employees pointing out issues? That’s interesting apart from ChatGPT Code Red silliness.
Stephen E Arnold, January 31, 2023
Another Betamax Battle: An Intellectual Spat
January 30, 2023
The AI search fight is officially underway. True, the Baidu AI won’t be available until March 2023, but the trumpet has sounded.
The illustration of two AI mud wrestlers engaging in a contest was produced by Craiyon. I assume that the Craiyon crowd has the © because I can’t draw worth a lick.
The fighters are making their way from the changing room to the pit. In the stands are dozens of AI infused applications. You.com provided a glimpse of its capabilities during its warm up. The somewhat unsteady Googzilla is late. Microsoft has been in the ring waiting for what seems to be a dozen or more news cycles. More spectators are showing up. Look. Baidu is here.
However, there is a spectator with a different point of view from the verdant groves and pizza joints of Princeton University. This Merlin is named Arvind Narayanan, who according to “Decoding the Hype About AI”, once gave a lecture called “How to Recognize AI Snake Oil.” That talk is going to be a book called “AI Snake Oil.” Yep, snake oil: A product of no real worth. No worth. Sharp point: Worth versus no worth. What’s worth?
Please, read the article which is an interview with a person who wants to slow the clapping and stomping of the attendees. Here’s a quote from Dr. Arvind Narayanan’s interview:
Even with something as profound as the internet or search engines or smartphones, it’s turned out to be an adaptation, where we maximize the benefits and try to minimize the risks, rather than some kind of revolution. I don’t think large language models are even on that scale. There can potentially be massive shifts, benefits, and risks in many industries, but I cannot see a scenario where this is a “sky is falling” kind of issue.
Okay, the observations:
- Google and its Code Red suggest that Dr. Narayanan is way off base for the Google search brain trust. Maybe Facebook and its “meh” response are better? Microsoft’s bet on OpenAI is going with the adaptation approach. Smart Word may be better than Clippy plus it may sell software licenses to big companies, marketers, and students who need essay writing help
- If ChatGPT is snake oil, what’s the fuss? Could it be that some people who are exposed to ChatGPT perceive the smart software as new, exciting, promising, and an opportunity? That seems a reasonable statement at this time.
- The split between the believers (Microsoft, et al) and the haters (Google, et al) surfaced with the Timnit Gebru incident at Google. More intellectual warfare is likely: Bias, incorrect output pretending to be correct, copyright issues, etc.
Is technology exciting again? Finally.
Stephen E Arnold, January 30, 2023
Does Google Have the Sony Betamax of Smart Software?
January 30, 2023
Does Google have the Sony Betamax of smart software? If you cannot answer this question as well as ChatGPT, you can take a look at “VHS or Beta? A Look Back at Betamax, and How Sony Lost the VCR Format War to VHS Recorders.” Boiling down the problem Sony faced, let me suggest better did not win. Maybe adult content outfits tipped the scales? Maybe not? The best technology does not automatically dominate the market.
Flash forward from the anguish of Sony in the 1970s and the even more excruciating early 1980s to today. Facebook dismisses ChatGPT as not too sophisticated. I heard one of the big wizards at the Zuckbook say this to a Sillycon Alley journalist on a podcast called Big Technology. The name says it all. Big technology, just not great technology. That’s what the Zuckbooker suggested everyone’s favorite social media company has.
The Google has emitted a number of marketing statements about more than a dozen amazing smart software apps. These, please, note, will be forthcoming. The most recent application of the Google’s advanced, protein folding, Go winning system is explained in words—presumably output by a real journalist—in “Google AI Can Create Music in Any Genre from a Text Description.” One can visualize the three exclamation points that a human wanted to insert in this headline. Amazing, right. That too is forthcoming. The article quickly asserts something that could have been crafted by one of Googzilla’s non-terminated executives believes:
MusicLM is surprisingly talented.
The GOOG has talent for sure.
What the Google does not have is the momentum of consumer craziness. Whether it the buzz among some high school and college students that ChatGPT can write or help write term papers or the in-touch outfit Buzzfeed which will use ChatGPT to create listicles — the indomitable Alphabet is not in the information flow.
But the Google technology is better. That sounds like a statement I heard from a former wizard at RCA who was interviewing for a job at the blue chip consulting firm for which I worked when I was a wee lad. That fellow invented some type of disc storage system, maybe a laser-centric system. I don’t know. His statement still resonates with me today:
The Sony technology was better.
The flaw is that the better technology can win. The inventors of the better technology or the cobblers who glue together other innovations to create a “better” technology never give up their convictions. How can a low resolution, cheaper recording solution win? The champions of Sony’s technology complained about fairness a superior resolution for the recorded information.
I jotted down this morning (January28, 2023), why Googzilla may be facing, like the Zuckbook, a Sony Betamax moment:
- The demonstrations of the excellence of the Google smart capabilities are esoteric and mean essentially zero outside of the Ivory Tower worlds of specialists. Yes, I am including the fans of Go and whatever other game DeepMind can win. Fan frenzy is not broad consumer uptake and excitement.
- Applications which ordinary Google search users can examine are essentially vaporware. The Dall-E and ChatGPT apps are coming fast and furious. I saw a database of AI apps based on these here-and-now systems, and I had no idea so many clever people were embracing the meh-approach of OpenAI. “Meh,” obviously may not square with what consumers perceive or experience. Remember those baffled professors or the Luddite lawyers who find smart software a bit of a threat.
- OpenAI has hit a marketing home run. Forget the Sillycon Alley journalists. Think about the buzz among the artists about their potential customers typing into a search box and getting an okay image. Take a look at Googzilla trying to comprehend the Betamax device.
Toss in the fact that Google’s ad business is going to have some opportunities to explain why owning the bar, the stuff on the shelves, the real estate, and the payment system is a net gain for humanity. Yeah, that will be a slam dunk, won’t it?
Perhaps more significantly, in the post-Covid crazy world in which those who use computers reside, the ChatGPT and OpenAI have caught a big wave. That wave can swamp some very sophisticated, cutting edge boats in a short time.
Here’s a question for you (the last one in this essay I promise): Can the Google swim?
Stephen E Arnold, January 30, 2023
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