Google and Search
May 11, 2011
Over the last five days, I have been immersed in conversations about Google and its public Web search system. I am not able to disclose the people with whom I have spoken. However, I want to isolate the issues that surfaced and offer some observations about the role of traditional Web sites. I want to capture the thoughts that surfaced after I thought about what I learned in my face to face and telephone conversations. In fact, one of the participants in this conversation directed my attention to this post, “Google Panda=Disaster.” I don’t think the problem is Panda. I think a more fundamental change has taken place and Google’s methods are just out of sync with the post shift environment. But hope is not lost. At the end of this write up, I provide a way for you to learn about a different approach. Sales pitch? Sure but a gentle one.
Relevance versus Selling Advertising
The main thrust of the conversations was that Google’s Web search is degrading. I have not experienced this problem, but the three groups with whom I spoke have. Each had different data to show that Google’s method of handling their publicly accessible Web site has changed.
First, one vendor reported that traffic to the firm’s Web site had dropped from 2,000 uniques per month to 100. The Web site is informational. There is a widget that displays headlines from the firm’s Web log. The code is clean and the site is not complex.
Second, another vendor reported that content from the firm’s news page was appearing on competitors’ Web sites. More troubling, the content was appearing high in a Google results list. However, the creator of the content found that the stories from the originating Web site were buried deep in the Google results list. The point is that others were recycling original content and receiving a higher ranking than the source of the original content.
Traditional Web advertising depicted brilliantly by Ken Rockwell. See his work at http://www.kenrockwell.com/canon/compacts/sd880/gallery-10.htm
Third, the third company found that its core business was no longer appearing in a Google results list for a query about the type of service the firm offered. However, the company was turning up in an unrelated or, at best, secondary results list.
I had no answer to the question each firm asked me, “What’s going on?”
Through various contacts, I pieced together a picture that suggests Google itself may not know what is happening. One source indicated that the core search team responsible for the PageRank output is doing its work much as it has for the last 12 years. Googlers responsible for selling advertising were not sure what changes were going on in the core search team’s algorithm tweaks. Not surprisingly, most people are scrutinizing search results, fiddling with metatags and other aspects of a Web site, and then checking to see what happened. The approach is time consuming and, in my opinion, very much like the person who plugs a token into a slot machine and hits the jack pot. There is great excitement at the payoff, but the process is not likely to work on the next go round.
Net net: I think there is a communications filter (intentional or unintentional) between the group at Google working to improve relevance and the sales professionals at Google who need to sell advertising. On one hand, this is probably healthy because many organizations put a wall between certain company functions. On the other hand, if Adwords and Adsense are linked to traffic and that traffic is highly variable, some advertisers may look to other alternatives. Facebook’s alleged 30 percent share of the banner advertising market may grow if the efficacy of Google’s advertising programs drops.
Asia Technical Services
April 20, 2011
An Interview with Patrick and Jean Garez
In Hong Kong in late March 2011, I met with one of the senior officers of Asia Tech. The company’s official name is “Asia Technical Services Pte Ltd.” I learned about the company from Dassault Exalead. For eight years Asia Tech has been the partner for Exalead in Asia and has become the “go to” resource for the Dassault Systèmes team covering South Asia regarding Exalead after the acquisition. Based in Singapore, Asia Tech is hours away from Dassault clients in Thailand, China, and Viet-Nam, among other countries whose thirst for Dassault technology continues to increase. In my initial conversation with Jean Garez, the person who appears to be the heir apparent to the firm his father founded, I learned that Asia Tech is now responding to a surge of inquiries about Exalead’s search based applications.
Patrick (founder) and Jean Garez (senior manager), Asia Technology Services Pte Ltd.
Upon my return to the US, I followed up with Mr. Garez via Skype for a more lengthy discussion. On the call, Patrick Garez joined the interview. For convenience, I have merged the comments from both Garezs into one stream. The full text of that interview appears below:
What’s the history of Asia Tech?
Asia Technical Services Pte Ltd was first conceived in Hong Kong in 1974 by our founder, and my father, Patrick Garez. The original business was the marketing and after-sales support of products, engineering services and asset management solutions to the commercial aviation industry. My father was a pioneer because he was among the first to predict the growth potential of commercial aviation in the Asia Pacific region and to identify Singapore as the future hub for South East Asia and beyond.
Along the way ATS tackled some industry-specific software solutions supporting various maintenance data management, engineering processes and workflows, but it wasn’t until 2003 that ATS officially began distributing software solutions as a dedicated part of our business.
What triggered the shift?
Client demand. ATS has prided itself on responding to the needs of its clients across this region. Once we started doing work in a different area, word of mouth sent additional projects our way.
ATS focuses on finding leading edge innovative and cost effective ISV solutions from Europe and the US and offering them a platform to enter into the Asia Pacific market with a limited investment.
And your activity in search?
Same path.
In the mid-2000’s up until probably 2009, the search market in Singapore and the region was dominated by legacy platforms built with an 80’s approach key word indexing and information retrieval. There was some interest in the SPSS and SAS approach to structured data, of course.
However, in response to a client project, we came across a technologically-advanced company in Paris, France. The founder was a member of the original Digital Equipment AltaVista.com search team and making significant progress with technology that was scalable and very, very speedy. In addition, Exalead was deploying a lighter, automated semantic engine that did the thinking for the user by automatically categorizing and providing structure to unstructured data. We tapped them for our client project from then on, we knew we were going to see great things from them. We continued to follow and participate in the growth of this company from their incubation phase until its acquisition in 2010 by Dassault Systems. ATS remains its partner for the region.
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