Digging into Googles Rich Answer Vault
November 4, 2015
Google has evolved from entering precise keywords into the search engine to inputting random questions, complete with question mark. Google has gone beyond answering questions and keyword queries. Directly within search results for over a year now, Google has included content referred to as “rich answers,” meaning answers to search queries without having to click through to a Web site. Stone Temple Consulting was curious how much people were actually using rich answers, how they worked, and how can they benefit their clients. In December 2014 and July 2015, they ran a series of tests and “Rich Answers Are On The Rise!” discusses the results.
Using the same data sets for both trials, Stone Temple Consulting discovered that use of Google rich answers significantly grew in the first half of 2015, as did the use of labeling the rich answers with titles, and using images with them. The data might be a skewed in favor of the actual usage of rich answers, because:
“Bear in mind that the selected query set focused on questions that we thought had a strong chance of generating a rich answer. The great majority of questions are not likely to do so. As a result, when we say 31.2 percent of the queries we tested generated a rich answer, the percentage of all search queries that would do so is much lower.”
After a short discussion about the different type of rich answers Google uses and how those different types of answers grew. One conclusion that can be drawn from the types of rich answers is that people are steadily relying more and more on one tool to find all of their information from a basic research question to buying a plane ticket.
Whitney Grace, November 4, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
New Scan Video Search Tool
November 2, 2015
Navigate to Scan Video at http://www.scan.video. The service is in development. Results are limited. Documentation, although brief, is on the site’s about page. I ran a query for my video about cyberosint. The system did not locate my YouTube video on that subject. Other queries were more successful; for example, when I searched for “dance”, I received hits and new search box appeared inviting me to search for words in the video. My quest for a killer video search system continues.
Stephen E Arnold, November 2, 2015
IRS: Searching for Computers
November 1, 2015
I read “IRS Hasn’t Finished Doing Windows Upgrades Because It Can’t Find a Bunch of Its Computers.” Who knows if it is true. I find the write up darned amusing. The notion that the IRS cannot locate some of its computers is a Jack Benny-type knee slapper.
Here’s the passage I highlighted in tax delinquent red, a delightful hue:
The IRS has spent $128 million in its attempt to upgrade all computers away from Windows XP and all servers away from Windows Server 2003. But when the Treasury Inspector General for Tax Administration (TIGTA) conducted the audit between December 2014 and June 2015, about half of the agency’s servers and more than 1,000 computers still had not been upgraded. “At the conclusion of our fieldwork, the IRS had not accounted for the location or migration status of approximately 1,300 workstations and upgraded only about one-half of its Windows servers,” the report explains. It’s a diplomatic way of saying that a bunch of computers were missing, whether they were hiding in plain sight or in a black market parts exchange somewhere.
At some point, one wonders if the 18f.gov folks can find the time to assist the IRS in its technical quest.
The write up also included this fascinating statement:
Using legacy operating systems is a problem because it makes systems more vulnerable to hacks. And since the IRS stores valuable information about millions of people it’s especially important for the agency. Don’t forget that the agency disclosed a big data breach in May [2015]. All of this is making the Navy’s disastrous upgrade process look a little better. Or maybe it’s just making every agency look worse.
I did not know that using a legacy operating system might be a problem. Insight time.
Stephen E Arnold, November 1, 2015
The PurePower Geared Turbofan Little Engine That Could
October 29, 2015
The article on Bloomberg Business titled The Little Gear That Could Reshape the Jet Engine conveys the 30 year history of Pratt & Whitney’s new PurePower Geared Turbofan aircraft engines. These are impressive machines, they burn less fuel, pollute less, and produce 75% less noise. But thirty years in the making? The article explains,
“In Pratt’s case, it required the cooperation of hundreds of engineers across the company, a $10 billion investment commitment from management, and, above all, the buy-in of aircraft makers and airlines, which had to be convinced that the engine would be both safe and durable. “It’s the antithesis of a Silicon Valley innovation,” says Alan Epstein, a retired MIT professor who is the company’s vice president for technology and the environment. “The Silicon Valley guys seem to have the attention span of 3-year-olds.”
It is difficult to imagine what, if anything, “Silicon Valley guys” might develop if they spent three decades researching, collaborating, and testing a single project. Even more so because of the planned obsalesence of their typical products seeming to speed up every year. In the case of this engine, the article suggests that the time spent has positives and negatives for the company- certain opportunities with big clients were lost along the way, but the dedicated effort also attracted new clients.
Chelsea Kerwin, October 29, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
RAVN Pipeline Coupled with ElasticSearch to Improve Indexing Capabilities
October 28, 2015
The article on PR Newswire titled RAVN Systems Releases its Enterprise Search Indexing Platform, RAVN Pipeline, to Ingest Enterprise Content Into ElasticSearch unpacks the decision to improve the ElasticSearch platform by supplying the indexing platform of the RAVN Pipeline. RAVN Systems is a UK company with expertise in processing unstructured data founded by consultants and developers. Their stated goal is to discover new lands in the world of information technology. The article states,
“RAVN Pipeline delivers a platform approach to all your Extraction, Transformation and Load (ETL) needs. A wide variety of source repositories including, but not limited to, File systems, e-mail systems, DMS platforms, CRM systems and hosted platforms can be connected while maintaining document level security when indexing the content into Elasticsearch. Also, compressed archives and other complex data types are supported out of the box, with the ability to retain nested hierarchical structures.”
The added indexing ability is very important, especially for users trying to index from from or into cloud-based repositories. Even a single instance of any type of data can be indexed with the Pipeline, which also enriches data during indexing with auto-tagging and classifications. The article also promises that non-specialists (by which I assume they mean people) will be able to use the new systems due to their being GUI driven and intuitive.
Chelsea Kerwin, October 28, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
EasyAsk Crowdfunder Campaign
October 27, 2015
In June 2015, EasyAsk kicked off a program to elicit investment funds. The EasyAsk approach is not one I usually see in the search and content processing sector.
“Mobile Commerce Company EasyAsk Seeks $2.5M on Crowdfunder” reported:
With over 400 pre-eminent customers already under their belt, EasyAsk has a proven track record of providing this valuable service to companies including The North Face, JJill and others, and is looking to expand its reach into an even broader base. EasyAsk, ranked just behind Oracle and Adobe in e-commerce search, has committed to dedicating sales and marketing resources on the Magento and IBM WebSphere platforms, to attract retailers and engage partners to ensure a high growth and return on investment for our investors.
A quick check of the EasyAsk News Web page did not include any information about the Crowdfunder campaign. I noted that the most recent news posts was a June 5, 2015, announcement that Tacoma Screw Products, an EasyAsk customer, was nominated for an Internet Retailer Excellence Aware.
With the economic pressures building across the search and content processing sector, we will keep you posted on EasyAsk’s trajectory.
Stephen E Arnold, October 27, 2015
The Lack of Digital Diversity
October 27, 2015
Tech companies and their products run our lives. Companies like Apple, Google, and Microsoft have made it impossible to function in developed nations without them. They have taken over everything from communication to how we entertain ourselves. While these companies offer a variety of different products and services, they are more similar than different. The Verge explains that “Apple, Google, And Microsoft Are All Solving The Same Problem.”
Google, Apple, and Microsoft are offering similar services and products in their present options with zero to little diversity among them. For example, there are the personal assistants Cortana vs. Google Now vs. Siri, options for entertainment in the car like Apple CarPlay and Android Auto, and seamless accessibility across devices with Chrome browser, Continuity, and Continuum. There are more comparisons between the three tech giants and their business plans for the future, but it is not only them. Social media sites like Facebook and Twitter are starting to resemble each other more too.
Technology companies have borrowed from each and have had healthy competition for years spurring more innovation, but these companies are operating on such similar principles that it is stifling creativity and startups are taking more risks:
“Without the dual pressures of both the consumer and the stock market, and without a historic reputation to uphold, small startups are now the best engine for generating truly new and groundbreaking innovations. Uber and Airbnb are fundamentally altering the economics of renting things, while hardware designers like Pebble and Oculus are inventing cool new technology that isn’t bound to any particular company’s ecosystem. Startups can see a broader range of problems to address because they don’t have to wear the same economic blinkers as established, monolithic companies.”
The article ends on positive thoughts, however. The present is beating along at a consistent pace, but in order to have more diversity companies should not be copying each other on every little item. Tech companies should borrow ideas from the future to create more original ideas.
Whitney Grace, October 27, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Apple May Open up on Open Source
October 27, 2015
Is Apple ready to openly embrace open source? MacRumors reports, “Apple Building Unified Cloud Platform for iCloud, iTunes, Siri and More.” Writer Joe Rossignol cites a new report from the Information that indicates the famously secret company may be opening up to keep up with the cloudy times. He writes:
“The new platform is based on Siri, which itself is powered by open source infrastructure software called Mesos on the backend, according to the report. Apple is reportedly placing more emphasis on open source software in an attempt to attract open source engineers that can help improve its web services, but it remains to be seen how far the company shifts away from its deep culture of secrecy.
“The paywalled report explains how Apple is slowly embracing the open source community and becoming more transparent about its open source projects. It also lists some of the open source technologies that Apple uses, including Hadoop, HBase, Elasticsearch, Reak, Kafka, Azkaban and Voldemort.”
Rossignol goes on to note that, according to Bloomberg, Apple is working on a high-speed content delivery network and upgrading data centers to better compete with its rivals in the cloud, like Amazon, Google, and Microsoft. Will adjusting its stance on open-source allow it to keep up?
Cynthia Murrell, October 27, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
The Alphabet Google Thing with Yahoo
October 26, 2015
The Xoogler, Marissa Mayer, has embraced the Alphabet Google thing.
Bittersweet?
Nah, a need to generate some real revenue. The Alphabet Google thing has Yahooligans in its thrall. Microsoft? Well, who knows? An outsider to the Googlers again it appears.
I read “Yahoo Signs Ad Pact with Google; Earnings and Revenue Miss.” The Yahoo financial picture is no longer fuzzy. I see the crisp, clear lines of the sharp revenue downturn. According to the write up:
Mayer, in her fourth year as chief executive, said the forecast was “not indicative of the performance we want.” “We are also experiencing continued revenue headwinds in our core (advertising) business, especially in the legacy portions,” Mayer said on a call with analysts.
I like the “we” and the “headwinds.”
With AOL in the pride of the Verizon lion king, Yahoo may need more than a deal with the Alphabet Google thing to deal with the financial storm. The questions I have include:
- When will an acceptable purchaser of Yahoo surface?
- What line of business at Yahoo will the leader of the pack identify as the growth engine?
- What steps can be taken to produce organic revenue from the most promising Yahoo businesses?
The answers to these questions may be spelled out in the months ahead.
Stephen E Arnold, October 26, 2015
Beyond LinkedIn
October 26, 2015
Though LinkedIn remains the largest professional networking site, it may be time to augment its hobnobbing potential with one or more others. Search Engine Journal gives us many to choose from in “12 Professional Networking Alternatives to LinkedIn.” Like LinkedIn, some are free, but others offer special features for a fee. Some even focus on local connections. Reporter Albert Costill writes:
“While LinkedIn has proven to be an incredible assist for anyone looking to make professional connections or find employment, there have been some concerns. For starters, the company has been forced to reduce the number of emails it sends out because of complaints. There have also been allegations of the company hacking into member’s emails and a concern that activity on LinkedIn groups are declining.
“That doesn’t mean that you should give up on LinkedIn. Despite any concerns with the network, it still remains one of the best locations to network professionally. It just means that in addition to LinkedIn you should also start networking on other professional sites to cast that wide net that was previously mentioned. I previously shared eight alternatives to LinkedIn like Twylah, Opprtunity, PartnerUp, VisualCV, Meetup, Zerply, AngelList, and BranchOut, but here are twelve more networking sites that you should also consider using in no particular order.”
So between Costill’s lists, there are 20 sites to check out. A few notable entries from this second list: Makerbase is specifically for software creators, and is free to any Twitter users; LunchMeet connects LinkedIn users who would like to network over lunch; Plaxo automatically keeps your cloud-based contact list up-to-date; and the European Xing is the place to go for a job overseas. See the article for many more network-boosting options.
Cynthia Murrell, October 26, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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