Lexalytics Tries a Modified Freemium Promotion
August 17, 2011
Anyone interested in trying out a new and improved search service should consider Lexalytics freemium offer. Available for download on their website is a trial version of their software, as explained in the article, Lexalytics, Inc. Offers No-Hassle Trial of Text Analytics Solution, on Musicsalls.
With more and more companies losing precious man-hours sorting through troves of useless data, a new industry of uber-search software has emerged. Every company has a different spin on how they extrapolate legitimate and useful data, and Lexalytics is no different. As explained in the article,
Lexalytics’ Text Analytics Trial supports the ability for users to gather up to 50 documents of various types, including html, word, PowerPoint, PDF and text. In addition, users may select from a list of full-text RSS feeds for analysis. The application processes these documents or feeds to extract pertinent metadata including people, places, and companies. It then applies tone and sentiment results to those entities.
For companies not quite ready to sign on the dotted line, this might be a good option. The free trial includes the same software capabilities offered to clients. They tout themselves as offering, “Tailored fit, off the rack ease, and designer results.” We admire the wording, and with sentiment analysis becoming more fashionable, we think you will want to take a closer look at the firm’s technology.
Text data mining is a field exploding in popularity and those fortunate enough (or smart enough) to get in at the beginning are hanging on for a wild and profitable ride. Since so many companies are providing basically the same service, new angles and spins are necessary to catch the consumer eye. Lexalytics’ freemium is a proven winner and wise choice.
We want to note the use of more aggressive marketing methods in the search and content processing sector.
Catherine Lamsfuss, September 7, 2011
Sponsored by Pandia.com
Must Attend Conference: Text Analytics Symposium
July 25, 2011
Analysis on another level
PRWeb.com has released information on the newest trend in business technology and marketing. Sentiment Analysis. In the press release “Sentiment Analysis Symposium to Spotlight Agency, Finance, Technology, and Social Media Thought Leaders, November 9,2011 in San Francisco,” we are able to gauge the excitement that is building behind this new approach to consumer marketing. The release asserted:
“Businesses are eager to extract and exploit consumer and market sentiment and opinion from the broad array of information sources online and in the enterprise,” said symposium chair Seth Grimes.
The conference is going to provide agency leaders with multiple solutions and networking opportunities. In its third year the conference boast participation from TripAdvisor, Saltlux, Acrolinx, and Amazon. The announcement added:
“They focus on online and social media measurement and analytics — on business intelligence for enterprise, Web, and social opinion sources — whether representing an enterprise-software leader or start-up, research firm, an online information provider, an agency, or a consultancy.”
The sentiment analysis approach to marketing, business and technology is becoming more and more prevalent. It promises to be an ‘area to watch’ and may explode into an industry to invest in somewhere in the near future.
We think the conference is a must attend affair. The US enterprise search conferences have been flapping and panting. The European conferences wobble around governance and content management. This conference is different. It has zing and substance.
Stephen E Arnold, July 25, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
Kapow and Clarabridge: Sentiment and UK Elections
July 4, 2011
There’s a new duo in town. Kapow and Clarabridge created a buzz with their text and social media mining skills in the Election Buzz UK Project.
According to “Media Alert: Kapow Technologies using Clarabridge Text and Sentiment Analytics in Election Buzz UK Project,” political junkies can gather real-time election insights.
Using Kapow Technologies to gather real-time web data from sources such as Twitter, Facebook and the main political blog sites, in combination with Clarabridge for text analytics and sentiment analysis, political commentators and followers alike will be able to track the sentiment and real-time insights that come from the rich and diverse social media sites across the Web.
Clarabridge is a provider of sentiment and text analytics software which gives companies a “universal view of their customer feedback by transforming text-based customer feedback into valuable insight.”
Kapow Technologies provides companies access to public Web data, making it easy to integrate and migrate the data from its source. In fact, transformation of content is part of the Kapow capabilities.
So what’s this relationship mean?
Tech-savvy companies are sucking in a Twitter feed and turning the drivel and gems into actionable data. Political commentators and followers benefited here but surely the partnership will catch the eye of business intelligence vendors looking to improve marketing abilities, product offerings, and customer service. Sentiment, I believe, is the new black for fall 2011.
Philip West, July 4, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
Hotel Ratings Get Sentimental
July 3, 2011
Viva Las Vegas! And if I’m “viva-ing” Las Vegas, I’d stay at the luxurious Bellagio. So why, when comparing the Bellagio to the like of Bally’s on TripAdvisor, did Bally’s have a higher score? It seems mind-boggling to me and made Lexalytics, who generated TripAdvisor’s online review scores, scratch there collective heads as well. In the Forbes article “Text Analytics Show Why Bellagio Underperforms Bally’s” Lexalytics went beyond the score and analyzed the actual text of the reviews to get some answers.
Jeff Catlin, Lexalytics CEO said that in the past “year or two he has seen a sharp rise in use of electronic sentiment monitoring in customer relationship management (CRM) and in travel and tourism.” When they applied their sentiment analytic tools to the Bellagio test case, they found the people simply expected more for their money and expected more from a 5-star hotel. Catlin went on to say that:
Through the simple application of sentiment analysis of publicly available information, we show that companies can make these comparisons with much higher reliability, at minimal incremental cost, and with an unprecedented ability to adjust categories on-the-fly, either based on these results, or to test out new hypotheses. In fact, using this technique, we can move beyond the limitations of traditional approaches by running additional analysis to discover new, previously unmeasured categories based on recurring themes within the data.
What an interesting use of the natural language process and I bet that companies who utilize sentiment analytics will see a competitive advantage because they can get beyond the consensus opinion get down to an individual level. It is all about getting personal and who knows, I just may have to rethink my Vegas accommodations next time.
Jennifer Wensink, July 3, 2011
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Attensity Europe Wins Innovation Award
March 25, 2011
In a news release, “Attensity Wins IT Innovation Award“, Attensity announced that its European unit (Attensity Europe GmbH) received recognition from Initiative Mittelstand. This group is focused on the advancement of pioneering information technologies and the firms responsible for their production.
The product singled out was Attensity Analyze for German. The application mines and organizes data from a broad selection of sources including media outlets, telecommunication records, and social content. One use of the system is to identify upsides and downsides of products or a company’s marketing programs. Glückwünsche Attensity!
Micheal Cory, March 25, 2011
Sentiment Analysis, the New Search and Retrieval Tool
March 24, 2011
Computer World has a concept for us to ponder: “Sentiment Analysis Comes of Age.” Sentiment analysis has been around for some time, but with the rapid proliferation of up-to-date social media and semantic-software vendors that offer commentary and relevant components, its benefits are coming to the light. Sentiment analysis has many potential paybacks, including new data sources never before tapped. Many semantic platforms already analyze material from social networking sites.
“Sentiment analysis platforms use two main methodologies. One involves a statistical or model-based approach wherein the system learns to assess sentiment by analyzing large quantities of pre-scored material. The other method utilizes a large dictionary of pre-scored phrases.”
Computerworld discovers sentiment analysis the way a father realizes his 15 year old daughter is ageing quickly. Can sentiment analysis improve search and retrieval? We’re not sure, but it makes advertisers perceive an advantage in explaining why consumers dislike a product or brand.
We anticipate search vendors will pile into this market as well.
Whitney Grace, March 24, 2011
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