Bye-Bye Paid Reviews
December 22, 2015
One has to admit that this sounds like a sweet way to make a few quick dollars: write a fake online review about a product or service highlighting good points and sellable features, post it on your social media accounts, Amazon, your blog, Yelp, TripAdvisor, and then collect a few bucks. While Twitter might slowly be losing the social media race against Facebook and Instagram, the UK Telegraph says that the social network has another useful purpose: “Has Twitter Finally Killed The Mess Of The False Online Review?”
Fake reviews cost consumers millions of dollars each year, because they believe that first hand accounts from regular people trump a corporate advertising account. However, it spawned a big market for people to spend a few dollars to pay someone write a fake review and give a product/service a positive spin. The consumer is getting tired of fake reviews, as are online retailers like Amazon and the US government, which has even drafted the Consumer Review Freedom Act.
Twitter is jumping into action using big data moves like real time data sentimental analysis, location-based apps that search social media content for content, and algorithms to analyze tweets
“Chief executive Giles Palmer believes that apps such as Twizoo are only the start of how products and businesses are evaluated, especially as social media continues to evolve. ‘Until recently, social media monitoring has been a listening business where companies and brands have kept an eye on what their customers are doing, but not doing too much about it…But with mobile customers are after products and goods where they want to make an instant decision based on instant data. What’s more they want that data to be reliable and to be truthful; Twitter provides that.’”
Consumers are being more discerning about the products and services they purchase, but they also trust reviews to help them evaluate them so they will not be duped. High praise for Twitter for proving how social media is valuable as a learning tool and also for proving it is still a worthwhile network.
Whitney Grace, December22, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Nuzzel Up to Your Content
December 3, 2015
A service called Nuzzel should aggregate content from Web sites like Dogshaming,com, Cuteoverload.com, and Reddit.com/aww. These Web sites are all overloaded with so much cute content that it would make your gums bleed. Nuzzel, however, is not meant to aggregate cute content, Gigaom tells us in “Nuzzel Update Improves New Discovery For Those Who Don’t Use Twitter” what Nuzzel’s true purpose is. Nuzzel is a content discovery service that collects and organized links from Twitter and Facebook. It will now contain an updated feature allowing users to find stories based off their interests without connect to social networks, think Feedly, Zine, and other content feeders.
There will be other changes to Nuzzel as well. Users will not be required to log into one social network, a better search function, and a swipe-based navigation system. Nuzzel is also adding a newsletter for users who do not want to download an application or a social media account. The updates are paired with a new round of funding totaling $5.1 million from the Wall Street Journal, the Guardian, Mozilla, Google, and other companies.
“Connecting with Twitter remains the best way to use Nuzzel, and still provides a great personalized news experience,” Abrams said. “But a lot of people don’t use Twitter, and Nuzzel 2.0 provides a new experience for those people, that also allows non-Twitter users to enjoy the power of social curation.” So it can still help quiet the cacophony of links shared to social networks, but now it could also appeal to people who have somehow managed to avoid the din of social media.”
Nuzzel can be programmed to send users cute content from around the Internet, but it is useful for so much more and a great way to organize content and links.
Whitney Grace, December 3, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Vic Gundotra Restarts His Career
December 2, 2015
Google+ is a social media failure and its creator Vic Gundotra doesn’t like talking about. No one can blame him after he created the social media equivalent of the ET Atari videogame, often dubbed the worst videogame in history. According to Mashable in the article, “Here’s What You Do After Google+: Start Fresh,” Gundotra left Google and was gun shy to accept another job in the technology field. He continued to get daily job offers as he spent over a year traveling and spending time with his family, but he finally decided to focus on his career again by accepting a job with AliveCor.
AliveCor is a heath startup that has received FDA approval to use mobile devices to detect heart problems. Gundotra was interested in taking a job with a health technology startup after his father suffered from two heart attacks.
“AliveCor, while a big step removed from working on building a social network, nonetheless got him excited because of his interests in machine learning and wearable health. It also appealed to him on a more personal level.”
The health tech startup is proud to announce their new employee, but they do not include Google+ in the list of accomplishments in the press release. Gundotra recognizes he did good work at Google, but that his vision for social network to compete with Twitter and Facebook was a washout. He’s eager to move onto more fruitful endeavors, especially technology that will make people’s lives better.
Whitney Grace, December 2, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Pew Report Compares News Sources: Twitter and Facebook
November 6, 2015
As newspapers fall, what is rising to take their place? Why, social media, of course. The Pew Research Center discusses its recent findings on the subject in, “The Evolving Role of News on Twitter and Facebook.” The number of Americans getting their news from these platforms continues to rise, across almost all demographic groups. The article informs us:
“The new study, conducted by Pew Research Center in association with the John S. and James L. Knight Foundation, finds that clear majorities of Twitter (63%) and Facebook users (63%) now say each platform serves as a source for news about events and issues outside the realm of friends and family. That share has increased substantially from 2013, when about half of users (52% of Twitter users, 47% of Facebook users) said they got news from the social platforms.”
The write-up describes some ways the platforms differ in their news delivery. For example, more users turn to Twitter for breaking news, while Facebook now features a “Trending” sidebar, filterable by subject. The article notes that these trends can have an important impact on our society:
“As more social networking sites recognize and adapt to their role in the news environment, each will offer unique features for news users, and these features may foster shifts in news use. Those different uses around news features have implications for how Americans learn about the world and their communities, and for how they take part in the democratic process.”
Indeed. See the article for more differences between Facebook and Twitter news consumers, complete with some percentages. You can also see the data’s barebones results in the report’s final topline. Most of the data comes from a survey conducted across two weekends last March, among 2,035 Americans aged 18 and up.
Cynthia Murrell, November 6, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Searching Tweets: Just $24,000 per Year
October 21, 2015
Short honk: Love Twitter. Want to search tweets and sort of make sense of the short messages? A new service from Union Metrics is now available, according to “Union Metrics d\Debuts Search Engine That Gives You Access to Twitter’s Entire Archive.” This is a link from News360 which is available, but slowly, to me in South Africa. For you? Who knows?
Here’s the pricing, which I assume is spot on:
Although available to all Social Suite subscribers today, the service costs extra. For $500 per month, companies can access up to 30 days of data from Twitter’s archive. For $1,000 per month, Union Metrics’ Echo 365 plan grants unlimited access to up to a year’s worth of data. Finally, for $2,000 per month, the company’s Echo Full Archive plan grants full access to everything.
Twitter is looking for revenue and customer love. Will this type of tie up help?
Stephen E Arnold, October 21, 2015
The Tweet Gross Domestic Product Tool
October 16, 2015
Twitter can be used to figure out your personal income. Twitter was not designed to be a tool to tally a person’s financial wealth, instead it is a communication tool based on a one hundred forty character messages to generate for small, concise delivery. Twitter can be used to chat with friends, stars, business executives, etc, follow news trends, and even advertise products by sent to a tailored audience. According to Red Orbit in the article “People Can Guess Your Income Based On Your Tweets,” Twitter has another application.
Other research done on Twitter has revealed that your age, location, political preferences, and disposition to insomnia, but your tweet history also reveals your income. Apparently, if you tweet less, you make more money. The controls and variables for the experiment were discussed, including that 5,191 Twitter accounts with over ten million tweets were analyzed and accounts with a user’s identifiable profession were used.
Users with a high follower and following ratio had the most income and they tended to post the least. Posting throughout the day and cursing indicated a user with a lower income. The content of tweets also displayed a plethora of “wealth” information:
“It isn’t just the topics of your tweets that’s giving you away either. Researchers found that “users with higher income post less emotional (positive and negative) but more neutral content, exhibiting more anger and fear, but less surprise, sadness and disgust.” It was also apparent that those who swore more frequently in their tweets had lower income.”
Twitter uses the information to tailor ads for users, if you share neutral posts get targeted ads advertising expensive items, while the cursers get less expensive ad campaigns. The study also proves that it is important to monitor your Twitter profile, so you are posting the best side of yourself rather than shooting yourself in the foot.
Whitney Grace, October 16, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
The State Department Delves into Social Media
October 13, 2015
People and companies that want to increase a form of communication between people create social media platforms. Facebook was invented to take advantage of the digital real-time environment to keep people in contact and form a web of contacts. Twitter was founded for a more quick and instantaneous form of communication based on short one hundred forty character blurbs. Instagram shares pictures and Pinterest connects ideas via pictures and related topics. Using analytics, the social media companies and other organizations collect data on users and use that information to sell products and services as well as understanding the types of users on each platform.
Social media contains a variety of data that can benefit not only private companies, but the government agencies as well. According to GCN, the “State Starts Development On Social Media And Analytics Platform” to collaborate and contribute in real-time to schedule and publish across many social media platforms and it will also be mobile-enabled. The platform will also be used to track analytics on social media:
“For analytics, the system will analyze sentiment, track trending social media topics, aggregate location and demographic information, rank of top multimedia content, identify influencers on social media and produce automated and customizable reports.”
The platform will support twenty users and track thirty million mentions each year. The purpose behind the social media and analytics platform is still vague, but the federal government has proven to be behind in understanding and development of modern technology. This appears to be a step forward to upgrade itself, so it does not get left behind. But a social media platform that analyzes data should have been implemented years ago at the start of this big data phenomenon.
Whitney Grace, October 13, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Share by from StoryCloud Reigns in Control of Online Content by Content Creator
October 1, 2015
The article titled Permission Based Publishing Lets Users Keep Control of Content on Beta News describes an innovative approach to allowing online content publishers a tighter grip on how their content is disbursed. StoryCloud, the permission-based publishing provider of Share By, explains the myriad potential uses for their platform, from teachers measuring a class’s understanding of the homework assignment to a musical group sharing a song with specific subscribers. The article explains how the platform functions,
“By using permission-based technology that is tightly integrated with social networking, analytics and ecommerce, Share By allows content providers to easily determine who sees their content, when, and from what location. Other permissions include duration, view or download limits and scheduling time periods for sharing and the devices that are permitted. Once content providers upload content to StoryCloud and determine permissions, they receive a unique URL which can be shared with any online audience, including Facebook and Twitter.”
Beyond the privacy and control aspects of Share By, there is also the ability to graphically analyze the content they have released online. For most individuals, this might just mean checking in on who really spent time consuming the content, but for companies it means monetization. They can charge per viewing and offer subscriptions without worrying about people getting the content without consent.
Chelsea Kerwin, October 01, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Politwoops Window Now Blackened
September 17, 2015
Why is Twitter helping politician around the world cover their tracks? The Bangkok Post reports, “Website that Saves Politicians’ Deleted Tweets Suspended.” Founded by the Open State Foundation as tool for transparency, Politwoops had made an agreement with Twitter in 2012 to use its API to post tweets that politicians (or their advisors) thought better of in retrospect. While Twitter reasons that any of their users should be able to take back tweets, the Open Foundation director asserts that public statements by public officials should remain part of the public record. The article states:
“Since being formed at a so-called hackathon five years ago, the website that is a useful tool for journalists and a frequent source of embarrassment for politicians, has spread to 30 countries from Egypt to the Vatican, as well as the European Parliament. It started operating in the US in 2012 thanks to the Sunlight Foundation, which fights for transparency in politics. Diplotwoops which screens deleted messages by diplomats and embassies around the world was set up in 2014. Twitter was not immediately available for comment, but the Open Foundation said it was told the social media giant decided to suspend access to Politwoops ‘following thoughtful internal deliberation and close consideration of a number of factors that doesn’t distinguish between users.’”
Um, except that one user is not like another. The public has a vested interest in knowing where elected officials stand, and it is tough to search when the content is no longer available. I wonder just what prompted Twitter’s “thoughtful internal deliberation.”
Cynthia Murrell, September 17, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
The Cricket Cognitive Analysis
September 4, 2015
While Americans scratch their heads at the sport cricket, it has a huge fanbase and not only that, there are mounds of data that can now be fully analyzed says First Post in the article, “The Intersection Of Analytics, Social Media, And Cricket In The Cognitive Era Of Computing.”
According to the article, cricket fans absorb every little bit of information about their favorite players and teams. Technology advances have allowed the cricket players to improve their game with better equipment and ways to analyze their playing, in turn the fans have a deeper personal connection with the game as this information is released. For the upcoming Cricket World Cup, Wisden India will provide all the data points for the game and feed them into IBM’s Analytics Engine to improve the game for spectators and the players.
Social media is a huge part of the cricket experience and the article details examples about how it platforms like Twitter are processed through sentimental analysis and IBM Text Analytics.
“What is most interesting to businesses however is that observing these campaigns help in understanding the consumer sentiment to drive sales initiatives. With right business insights in the nick of time, in line with social trends, several brands have come up with lucrative offers one can’t refuse. In earlier days, this kind of marketing required pumping in of a lot of money and waiting for several weeks before one could analyze and approve the commercial success of a business idea. With tools like IBM Analytics at hand, one can not only grab the data needed, assess it so it makes a business sense, but also anticipate the market response.”
While Cricket might be what the article concentrates on, imagine how data analytics are being applied to other popular sports such as American football, soccer, baseball, golf, and the variety of racing popular around the world.
Whitney Grace, September 4, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
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