IntelTrax Top Stories August 17 to August 23

August 27, 2012

This week the IntelTrax advanced intelligence blog published some innovative articles regarding the state of analytics solutions and the various industries that they are permeating.

Analytics Providers on Roll with Online Marketing” discusses how data analytics is slowly but surely breaking into the online marketing industry through partnerships that offer customers online marketing analytics.

The article highlights a recent partnership between Emory Digital and National Analytics:

“The platform includes a daily website audit, competitive position and gap analysis, website analysis, keyword analysis, link analysis, conversion analysis, benchmark tracking and ROI tracking, and project management. The software tracks Key Performance Indicators that go far beyond search engine rankings. It measures brand engagement, pages bringing traffic, page view per visit, new visits, time on site, bounce rate, goal conversions, ecommerce transactions and revenue and lead generation.”

Another industry that is starting to rely as heavily on data mining as rock mining is the field of geology. “Big Data Teams with Geologists to Mine the Earth” discusses how there is a new tool that speeds up the process of data mining and exploration for geologists.

The article details:

“GDD’s Field Data Integrator combines best-of-breed technologies for collecting, managing and analyzing data more rapidly. The end-to-end solution enables geologists to collect samples in shorter time frames, and then quickly analyze large volumes sample data for complex scenarios such as such as project timings, cash flows and profitability with greater sensitivity levels….GDD’s Field Data Integrator automatically synchronizes sample data from various field instruments, GPS, and cameras onto a ‘tough’ tablet using Bluetooth. Geologists enter notes directly onto the tablet using on-screen or wireless keyboards, enabling all data on samples to be collected automatically into a single source. The tablet then automatically synchronizes with a master database running Vectorwise whenever in mobile range, saving geologists time in manual data entry.”

The Financial industry is also being highly impacted by data analytics, according to “Cloud Makes Financial Analysis Easier.” The post discusses a new cloud based data visualization system called Adaptive Discovery. Adaptive Planning, the creator of the new product, claims that it has an intuitive visual interface that will appeal to business managers, allowing them to more easily access, analyze, and explore key financial and operational data.

The article states:

“Adaptive Discovery, the visual discovery application within the Adaptive Planning suite of performance management solutions, allows companies of all sizes to quickly and easily understand and take action upon their companywide data. Business users can easily compile, display and explore data from multiple systems and lines of business with highly visual, interactive dashboards and scorecards. The application presents data in ways that managers can easily grasp, so they are able to make better day-to-day decisions. Adaptive Discovery delivers an exciting new level of capability and interactivity that is far superior to both static data in spreadsheets and the limited reporting options available in existing enterprise applications.”

While Adaptive Discovery is one solution that improves data mining, there are also other affordable data analytics solutions on the market. Digital Reasoning has a long standing reputation of bringing data analytics to a variety of industries, including the financial world.

Jasmine Ashton, August 27, 2012

Sponsored by, developer of Augmentext.


Protected: Grasp Your SharePoint Workflows and Evaluate Productivity

December 14, 2011

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Exclusive Interview: Gilles Andre, PolySpot

December 13, 2011

Last week I was able to interview Gilles Andre, the chief executive officer, of PolySpot late in November and then last week. Mr. Andre joined PolySpot in June 2010. Prior to this, Gilles  was co-founder and CEO of Augure, a company engaged in e-reputation management and services. Mr. Andre was also the founder of Leonard’s Logic suite in 1997 (software editor of Genio ETL). Acquired by Hummingbird in 1999. Mr. Andre is board member at Talend, recognized market leader in open source middleware solutions.


PolySpot is a provider of open search solutions. The company offers a robust and innovative architecture which supports search-centric applications accessible from any device connected to a client’s network.

I was interested in Mr. Andre’s view of PolySpot. The search and content processing sector is in transition, and the role of open source solutions continues to gain traction. He told me:

PolySpot’s agile framework, its use of open source technology like Lucene, and a focus on putting information in the business work flow. Olivier Lefassy, David Fischer – our CTO – and I had designed some interesting ideas, and I was eager to fine tune these elements into a business model that would propel PolySpot over the hurdles which cause many enterprise information solutions to fail.

With open source making in roads at IBM and other major technology providers, I asked about Mr. Andre’s involvement in the “communities” which play an important role in the sector. He told me:

When I was board member at Talend, a very successful French initiative in the ETL [extract, transform, load] segment from inception in 2006 to December 2010, I came to understand the potential of open source software. PolySpot gives me a chance to leverage my knowledge about fast growth, high potential companies, open source software, and the “big data” opportunity around us. I think you can say that data management and information are woven throughout my business fabric.

The PolySpot approach boasts a robust framework. I asked what PolySpot has constructed around Lucene, the open source search system:

We build the connectors I mentioned before and a connector software development kit. We engineered out proprietary transformation and enrichment platform (that’s the Sense Builder components) which adds intelligence to raw information. We also developed a very innovative end to end administration console enabling to design and maintain search applications with no particular technical skill, this eases Lucene and Solr configuration but also amplifies the search functionalities provided by Solr. Last, we have added display modules, information views, and graphical user interfaces. These can easily be customized. To make it brief, PolySpot delivers the first end-to-end packaged search infrastructure over Lucene and SOLR core technologies.

After seeing several demonstrations of client deployments, I was impressed with the PolySpot technology. To learn more about PolySpot’s solutions and technical approach, navigate to The full text of the interview with Mr. Andre is located in the ArnoldIT’s series Search Wizards Speak at this link.

Stephen E Arnold, December 13, 2011

Sponsored by, publishers of The New Landscape of Enterprise Search

How to Personalize Your SharePoint Lists

November 18, 2011

Lately, we’ve been bringing SharePoint articles that focus on a list of some sort. Now we bring you an article that is centered on “Setting Query String Values on SharePoint Forms Using XSLT and Javascript” from the Sieena blog. In layman’s terms, it gives tips on working with list within SharePoint. How great is that?!

“In some cases, you may want to show your SharePoint list forms (new, edit, display, etc) in a specific layout or showing/hiding values to your will, this is something you cannot do using out of the box SharePoint list forms. But there’s a way to do this, and even take query string values as parameters: using javascript and XSLT data views on your forms.”

It gets even better! The process to personalize your SharePoint is outlined in a list. So it’s a useful article about manipulating javascript and XLST data on lists with a list of steps. In the manner of lists, it’s pretty straight-forward with small steps you need to follow with the new code at the end. If you want to personalize your SharePoint Search as well, Search Technologies‘ engineers can tailor almost any aspect of SharePoint and tune SharePoint search so it delivers a solid return on investment.

Iain Fletcher, November 18, 2011


Mindbreeze Offers Standalone Enterprise Solution

November 14, 2011

CMS Wire follows the latest trends in enterprise CMS in “Forrester Wave Q4 2011: Bye-Bye Enterprise CMS Suites, Content-Centric Apps Are King.”  Content needs are becoming more complex and organizations are turning to multiple solutions and away from a single CMS suite.

“The first dynamic that the Forrester report identifies shows that companies are no longer looking to a single enterprise CMS suite to solve all their content needs.  There are a number of reasons for this, but looming over them all is the fact that changing content-types and greater use of, and need to manage, unstructured content is pushing many companies to use whatever application suits, from whatever vendors are providing those applications, to solve specific business problems.  And then, of course, information workers have to be able to use all these applications.”

Relying on the variety of vendors might not be the solution to the changing enterprise landscape.  Instead, choosing an agile and capable vendor like Mindbreeze seamlessly solves all of your business needs on multiple levels: mobile, web, and enterprise.   When multiple vendors are utilized, information workers are forced to train on a variety of platforms and applications.  Using one flexible solution like Mindbreeze saves valuable training time.

“SharePoint, and in particular the new release, Forrester argues, which provides ‘ECM for the masses’ has forced many vendors to rethink strategies and move towards more content-centric development.  As a result, competing vendors have been obliged to move toward specific content sets to differentiate themselves from it. Consequently, the market is now divided into a number of different types of players.”

Instead of being forced into this trend, and choosing different vendors for different content, choose one reliable vendor like Fabasoft Mindbreeze.  Applications are still content-centric, but in a smart and streamlined way, all underneath the banner of one dependable name.

*Disclaimer – Mindbreeze is currently upgrading their website.  Links will be checked and if problems arise they will be updated.  Thanks for your patience.

Emily Rae Aldridge, November 14, 2011

Will a Silver Bullet Save Sci-Tech Publishers?

November 11, 2011

I poked around my Overflight service and noticed a recent news release with the meaty title “Scientific Publisher Saving Hundreds of Thousands of Dollars with MarkLogic.” The subtitle was compelling as well: “New Mobile Applications Let Researchers Study in the Field.”

I thought a moment about the logic of the two statements. I am okay with the idea that a scientific publisher faces some significant challenges. The traditional markets for scientific and technical information in traditional journal form are under severe budget pressure. In response to some scientific publishers’ pricing policies, libraries and some not for profit outfits no longer renew certain journal subscriptions. Others have joined consortia in order to get better value for available budgets.

But STM (scientific, technical, and medical) publications have other issues with which to cope as well. First, technology may not be a core competency. Why would it be? Publishers get authors to write. Publishers package and sell. Technology is talked about but even giants like Thomson  Reuters buy print publishing companies in  Argentina. So much for embracing the digital revolution. Even more interesting is that some STM publishers often ask authors pay the journal typesetting, correction, and maybe some production costs. As headcount comes under pressure in research institutes and universities, some scientific publishers are finding that authors are either not willing to pay or not able to get a third party to pony up the money. In short, STM in the traditional mode is fighting for oxygen.

The mobile angle baffled me as well.

In my experience, many scientists work in what might be called “controlled environments.” In the pharmaceutical sector, certain firms operate the research facilities the way a South African gold mine superintendents monitor workers at the end of a shift. If this type of security does not resonate with you, you need to do some backfilling on gold and diamond mining security protocols. Think naked. Think weighing workers before and after a shift. Think requiring showers and filtering the gray water. You get the idea. Other types of research does require mobile devices; for example, cleaning up  a gone-wrong nuclear reactor which is not a job for an outfit like AtomicPR, in my experience. Public relations “experts” write about radiation and often have limited experience with micro-contamination and chemical decontamination. The point? Mobile often has specific requirements which stretch beyond creating an “app for that.”

In a nutshell, here’s the nub of the news release from my point of view:

Taking research into the field has a new, literal meaning with the launch of new mobile applications built on MarkLogic that are helping scientists better understand soil and crops. MarkLogic Corporation, the company empowering organizations to make high stakes decisions on Big Data in real time, today announced the American Society of Agronomy (ASA) launched Science Pubs, developed for iPad, iPhone, Android, and BlackBerry devices. Science Pubs utilizes MarkLogic to give subscribers and non-subscribers the freedom to dig deep into ASA’s journals, magazines, and eBooks while conducting first-hand research and observations in the field.

The point is that a markup language makes it possible to do an app. Puzzled I plunged forward:

“MarkLogic will save us at least $150,000 per year. That is a lot of money for any publisher, especially a non-profit like the American Society of Agronomy,” said Ian Popkewitz, director, Information Technology & Operations, American Society of Agronomy. “We originally implemented MarkLogic to cut the cost of providing critical publications to our subscribers, but we quickly realized several intangible benefits such as speed, ease of use, and flexibility. The flexibility allowed us to focus on the deployment of Science Pubs. ASA is very pleased to be able to quickly launch these services for subscribers and non-subscribers, and we expect them to generate revenue.”

I understand. However, I want to offer several observations based on my modest experience in publishing. Note I did work for a newspaper that was once one of the Top 25 in the world, but the paper is a starved dog now. I also worked for Bill Ziff, mastermind of multiple empires and the magnate other New York publishers loved to loathe, which is what I learned when I was escorted from the New York Times’s president’s office when he learned I worked for the interesting Mr. Ziff.

First, publishers absolutely have to reduce their costs and in a big way. Saving $150,00 is great, but my question is, “How much does it cost to implement a cost saving system such as a MarkLogic or JSON solution (the fat free alternative to chubby  XML), keep it up, and then running at a scientific publisher such as the American Society of Agronomy?” If a system costs $50,000, 100,000, or even $300,000, the publisher has to pay off the system, its maintenance fee, and whip out some products that sell. With revenues at many scientific publishers flat lining or shriveling, the savings are important and may light a fire under the agronomists to cope with a big expense in the name of cost savings. That type of race can be brutal. And it is one that I would be reluctant to enter.

Second, many not for profit organizations and “charities” in the UK are facing declining memberships. Unthinkable five years ago, professional organizations have to market to their members and then spend money to collect on slow paying professionals. Even the certification angle in the UK is not working as it once did. Unemployment among professionals is making it difficult for some experts to pay to be in a must-have organization. Faced with rising costs across the board and decreasing or flat revenue, some not for profit outfits are looking at a nuclear winter, not AtomicPR with a very short half life.

Third, the notion that scientific research has to be peer reviewed in a lengthy, antiquated manner.  Also, the long publication cycles for some STM journals are out of step with the real time culture in fast moving fields. Not surprisingly, the no-cost or low-cost alternatives to traditional journal publishing refuse to go away. In some fields like mathematics and physics, blogs and even social media have become the important channels for dissemination of technical information and making or breaking careers. Even grants can be determined by a Facebook-type of presence. Quite a shift.

My take on this “news story” is that it makes a possibly compelling case that an XML repository can help reduce certain costs. But without the context of total cost burdens, I have a question, “Why not use JSON?” XML is darned useful, but so is JSON.  My concern is that for many scientific, technical, and medical publishers, is JSON a viable option?

The ArnoldIT team is  finishing a report about the outlook for a major publishing company. With more than $5 billion in revenues, this well known firm may be forced to sell its STM business to generate cash. Not even cost cutting can prevent the dislocations that some publishing companies face. The digital revolution has arrived and is now moving in new directions. Many traditional publishers face stark choices and very difficult financial challenges. Alas, no silver bullets today in my opinion.

Stephen E Arnold, November 11, 2011

Sponsored by

ZyLAB Deposits Bank in Client List

October 10, 2011

ZyLAB adds to its success as its software is adopted for litigation and investigations with a leading commercial bank.  “Large Global Banking and
Financial Services Company Selects ZyLAB eDiscovery System,”
tells more.

ZyLAB, a leading eDiscovery and information management technology company, today disclosed that another top financial institution serving the US and abroad has selected the ZyLAB eDiscovery & Production System to manage the identification, preservation, legal hold, collection, analysis, review and production phases of the Electronic Discovery Reference Model
(EDRM). The on premise software deployment within one of the world’s largest financial services companies will facilitate internal forensic data investigations and eDiscoveries.

ZyLAB is widely used throughout the legal, corporate, and governmental
world.  The Workflow module and Back Office system seem to both be
integral pieces to their success; a success which we predict will continue
to grow.

Emily Rae Aldridge, October 10, 2011

Fabasoft Mindbreeze Roll Out In App Search

September 18, 2011

Customized search engines are a luxury that most businesses cannot afford. With the InApp software, developers, integrators, providers, and manufacturers can benefit from Fabasoft Mindbreeze technology with very little integration effort. Details are given in, “Using InApp to Search-enable your Applications.”

Fabasoft Mindbreeze InApp provides a platform that runs under both Linux and Windows. It can be integrated in applications using whatever language, but providing samples for one of the following programming languages out of the box: Java, C# or C++. Open interfaces and multiple configuration options leave room for adapting to individual requirements.

The software development kit can be downloaded and tutorials are provided. Developers find that “Fabasoft Mindbreeze InApp provides a fast and reliable search experience for them and a number of dynamic and access-checked search facets based on the extracted and retrieved metadata, that help the user to refine their searches.”

This is an interesting idea, allowing developers to implement customized search into businesses where otherwise it would not be practical.

Emily Rae Aldridge, September 18, 2011

Sponsored by, publishers of The New Landscape of Enterprise Search


ZyLAB eDiscovery Goes to Extremes

August 19, 2011

The field of eDiscovery is growing, with ZyLAB and Brainware both leading the pack in terms of the marketing buzz that flows through our Overflight intelligence service. Chris Dale reports on evaluating eDiscovery services in the most extreme circumstances in, “ZyLAB eDiscovery tools as a Prototype for Removing Discovery Bottlenecks.” He writes:

The . . . extreme in eDiscovery terms, apart from the ability to handle very large volumes, is a war crimes investigation and tribunal. The data sources are often far removed from the neat corporate environment of servers and laptops; the events took place in circumstances where data preservation was the last priority; the required standard of proof is a criminal one.

Underscoring this argument is the idea that if eDiscovery tools can handle the disorganization and intense pressure of a war crimes tribunal, the same tool can perform beautifully in the more predictable and ordered environment of the corporate and financial world. This logic seems sound. If the product is effective for firms in the context of war crimes tribunals, the same product is likely to increase the speed and productivity of firms operating in a much more controlled environment.

Our view. Work flow is a hot sector, and it seems to be paying dividends for ZyLAB and for Brainware, a firm pushing into this sector with what looks like increasing determination.

Emily Rae Aldridge, August 19, 2011

Sponsored by, publishers of The New Landscape of Enterprise Search

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