Missing the Kosmix Story
March 31, 2009
I read as many stories about the search engines that will be the “next Google.” The editors at Forbes.com like these write ups as well. The most recent one begins with the old saw “life after Google”. You can read “Life after Google: What’s the Next Hot Search Engine?” here. Mr. Buley tips his hat toward Cuil.com, Dr. Anna Patterson’s whack at Google’s carotid. There’s a brief glimpse of Aardvark, a social service that expects Web surfers to formulate and type questions into a search box. With the average query in the 2.3 word range, I think we know how successful that approach will be in crippling the GOOG. Finally, Mr. Buley swallows a bite of Kosmix PR goodness. Kosmix is a mash up service, more like a smart portal with Google results and probably a half dozen or more other sources of information. The key point of the write up is that the world does not need another Google. What the world needs is a mash up, point and click, we think for you service probably a lot like Kosmix. The most interesting comment in the write up, a sentence lost on the Forbes’s editor who crafted the headline, was:
And even if the new search engines persuade users to try more than just Google, they still face the prospect of Google moving into their turf. Blog search used to be a separate market segment in search, with several companies battling to dominate. After Google added blog search to its main search menu, there was the predictable shake-out. Of course, this also means that should any of these companies become a success inside their niche, they would become a Google acquisition target — which may be all the motivation any of them need. “I think it’s fair to say that the conventional search game is over,” says Kosmix’s Rajaraman. “But that doesn’t mean the Internet game is over.”
I wonder if Mr. Buley tugged the threads that connect Cuil.com and Kosmix.com to Google? Cuil.com indexed some quite interesting Google content in its prelaunch run up. Kosmix’s Anand Rajaraman has demonstrated in his Web log pretty useful Google access in my opinion. Not just anyone gets a chance to hob nob with Peter Norvig. That might be a more interesting angle to pursue. Ah, if I were not an addled goose and so old and tired.
Stephen Arnold, March 30, 2009
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