Endeca Clicks into Real Time Search with DataSift
September 26, 2011
Endeca, known for its e-commerce software, is pairing with DataSift, a provider of aggregated social data feeds at Web scale. Their partnership will produce visualizations and advanced analytics on semi-structured content in real time. Benzinga covers the latest in, “Endeca and DataSift Team to Analyze the Real Time Web.” The write up asserts:
Pairing Endeca Latitude®, an Agile BI platform, with the breadth of social data like Facebook, Twitter, and WordPress as well as other popular social solutions, enables organizations to react to the “big data fire hose” alongside internal data, for marketing analytics, customer intelligence, CRM and competitive intelligence. Endeca and DataSift will demonstrate their joint offering at O’Reilly’s Strata Conference on September 22-23 in New York.
DataSift’s granular and modular sifting abilities combine with Endeca Latitude’s intuitive interface to produce a product that is both powerful and cost-effective. The yet unnamed offering will help companies mine the business value out of the gushing well of new social data.
Our view is that “latency” exists across the six major types of “real time” solutions. What does “real time” mean? Well, it means different things depending upon the application. Some solutions are mind bogglingly expensive. Think Thomson Reuters’ feeds of financial data on certain investments. Others are pretty leisurely; for example, what is trending in the world of Lady Gaga. Interesting tie up. No solid definition of latency yet. We are watching and waiting. You know. Latency.
Emily Rae Aldridge, September 23, 2011
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