Blackberry Gets Alerted

July 23, 2015

The idea of industrial strength notifications is understood in some mission critical entities. For most folks who focus on marketing hyperbole, the notion of an alert is a Twitter message or a real news release.

Blackberry, confused and baffled Blackberry, has realized that commercial alerts can be a good business. According to “Blackberry to Buy Crisis Alerts Firm AtHoc,”

AtHoc’s communications software is essentially a messaging alerts system, but for entities that need to exchange potentially sensitive and critical information between devices, organizations and people when other forms of communication may be unavailable. The software supports a variety of devices and platforms, including iOS, Android, PCs and Macs.

At Hoc has interesting technology. There is the alert function. The company also features filtering and scheduling activities and a number of content processing functions.

I like At Hoc. I assume the sale will not significant alter the At Hoc products and services. But, hey, it is Blackberry.

Stephen E Arnold, July 23, 2015


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