Privacy Enabled on Digital Assistants

June 8, 2017

One thing that Amazon, Google, and other digital assistant manufacturers glaze over are how enabling vocal commands on smart speakers potentially violates a user’s privacy.  These include both the Google Home and the Amazon Echo.  Keeping vocal commands continuously on allows bad actors to hack into the smart speaker, listen, record, and spy on users in the privacy of their own homes.  If the vocal commands are disabled on smart speakers, it negates their purpose.  The Verge reports that one smart technology venture is making an individual’s privacy the top priority: “Essential Home Is An Amazon Echo Competitor Puts Privacy First.”

Andy Rubin’s recently released the Essential Home, essentially a digital assistant that responds to vocal, touch, or “sight” commands.  It is supposed to be an entirely new product in the digital assistant ring, but it borrows most of its ideas from Google and Amazon’s innovations.  Essential Home just promises to do them better.

Translation: Huh?

What Essential Home is exactly, isn’t clear. Essential has some nice renders showing the concept in action. But we’re not seeing any photos of a working device and nothing in the way of specifications, prices, or delivery dates. We know it’ll act as the interface to your smart home gear but we don’t know which ecosystems will be supported. We know it runs Ambient OS, though details on that are scant. We know it’ll try to alert you of contextually relevant information during the day, but it’s unclear how.

It is compatible with Nest, SmartThings, and HomeKit and it is also supposed to be friendly with Alexa, Google Assistant, and Siri.  The biggest selling feature might be this:

Importantly, we do know that most of the processing will happen locally on the device, not in the cloud, keeping the bulk of your data within the home. This is exactly what you’d expect from a company that’s not in the business of selling ads, or everything else on the planet.

Essentially, keeping user data locally might be a bigger market player in the future than we think.  The cloud might appeal to more people, however, because it is a popular buzzword.  What is curious is how Essential Home will respond to commands other than vocal.  They might not be relying on a similar diamond in the rough concept that propelled Bitext to the front of the computational linguistics and machine learning market.

Whitney Grace, June 8, 2017

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