Matroid: Not Just Math, a Reminder That Google Is Not Search

October 15, 2020

For many people Google is search. Need a pizza? Google it. But for rick media in contexts like streaming video, Google has pizza cheese on its chin.

A venture funding information service called Finsmes published “Matroid Raises $20 Million in Series B Funding.” Add to the firm’s earlier funding, the company has tallied about $33 million to fuel its innovation engine.

Founded in 2016, the company works at the intersection of machine learning (smart software) and image analysis (more smart software). The Finsmes article states:

The company plans to use the new funding to accelerate product development and go-to-market expansion in manufacturing, industrial IOT (IIOT), and video security markets. Led by Reza Zadeh, CEO and Founder, Matroid Matroid is a studio for creating and deploying detectors (computer vision models) to search visual media for people, behavior, objects, and events — no programming required. Once a detector is developed, Matroid can search any live stream or recorded video, providing real time notifications when the object of interest has been detected. Customers use it in construction, manufacturing, security, media, retail and other industries.

Real time analysis of streaming video is a very important search problem. Despite the perception that “Google is search,” the market for a solution is hefty.


  1. The name of the company is borrowed from math wonks
  2. Law enforcement and intelligence agencies need a solution that works to deal with the video data available to investigators
  3. Google’s YouTube search illustrates that ad-supported, good enough methods which rely on a creator to index products or tag videos are examples of old-school thinking, maybe Internet dinosaur thinking.

The company will require additional funding. Nailing real time streaming video knowledge generation requires a large hammer.

Stephen E Arnold, October 15, 2020


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