SEO for 2022: Why Not Buy Google Ads and Skip the Baloney

December 17, 2021

There is one game in the US for search. Yeah, I know DuckDuckGo is wonderful. There’s even Bing. And you can still navigate to and enter a search. Same for I am not going to repeat what I have been saying for decades. Primary search does the crawl, the indexing, the query processing, and the results serving. There are a few outfits in this business, but none is known; for example,,,, and a few others.

This article “Why Your Website Must Have an SEO Strategy for 2022” strikes me as pretty darned crazy. If someone repeats a process over and over again and fails, what’s that say about the approach or the person? In my view, crazy seems close to the mark.

The write up says:

The aim of SEO is simple: high SEO ranking brings more traffic and more revenue.

More accurately, SEO produces work for search engine optimization experts. Many of the certified outfits are Google partners. When a temporary boost expires, these professionals will sell Google ads.

There you go.

Why not just buy Google ads and forget the futility of trying to outwit the Google. In case you haven’t notice, the Google along with Facebook are in a prime position to determine who and what gets eyeballs.

Buy ads. Simpler, faster, and cheaper. People with degrees in art history and business communications are no match for Googzilla’s decades of “refinement”.

Stephen E Arnold, December 17, 2021


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