Coinbase and the Super Bowl: How About Seamless Scaling

February 14, 2022

I read “Crypto Exchange Coinbase’s Website Crashes After Screening QR-Code Super Bowl Ad.” Apparently the Coinbase Super Bowl ad worked. Lots of clicks made it clear that the chatter about scaling resulted in the firm’s Web site falling over. But there’s good news. According to the article:

However, Coinbase Chief Product Officer Surojit Chatterjee announced Monday that the platform is now up and running.  “Coinbase just saw more traffic than we’ve ever encountered, but our teams pulled together and only had to throttle traffic for a few minutes. We are now back and ready for you at Humbled to have been witness to this,” Chatterjee said in a tweet.

Yep, the cloud is magic. I am tempted to mention the misstep related to the theft of billions in Bitcoin. You can read the wordy New Yorker explanation at this link.

Does this build confidence in cloud computing? Sure.

Stephen E Arnold, February 14, 2022


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