Gotcha, Googzilla: Bing Channels GoTo, Overture, and Yahoo with Smart Software

April 5, 2023

Vea4_thumb_thumbNote: This essay is the work of a real and still-alive dinobaby. No smart software involved, just a dumb humanoid.

I read “That Was Fast! Microsoft Slips Ads into AI-Powered Bing Chat.” Not exactly a surprise? No, nope. Microsoft now understands that offering those who want to put a message in front of eye balls generates money. Google is the poster child of Madison Avenue on steroids.

The write up says:

We are also exploring additional capabilities for publishers including our more than 7,500 Microsoft Start partner brands. We recently met with some of our partners to begin exploring ideas and to get feedback on how we can continue to distribute content in a way that is meaningful in traffic and revenue for our partners.

Just 7,500? Why not more? Do you think Microsoft will follow the Google playbook, just enhanced with the catnip of smart software? If you respond, “yes,” you are on the monetization supersonic jet. Buckle up.

Here are my predictions based on what little I know about Google’s “legacy”:

  1. Money talks; therefore, the ad filtering system will be compromised by those with access to getting ads into the “system”. (Do you believe that software and human filtering systems are perfect? I have a bridge to sell you.)
  2. The content will be warped by ads. This is the gravity principle: Get to close to big money and the good intentions get sucked into the advertisers’ universe. Maybe it is roses and Pepsi Cola in the black hole, but I know it will not contain good intentions with mustard.
  3. The notion of a balanced output, objectivity, or content selected by a smart algorithm will be fiddled. How do I know? I would point to the importance of payoffs in 1950s rock and roll radio and the advertising business. How about a week on a yacht? Okay, I will send details. No strings, of course.
  4. And guard rails? Yep, keep content that makes advertisers — particularly big advertisers — happy. Block or suppress content that makes advertisers — particularly big advertisers – unhappy.

Do I have other predictions? Oh, yes. Why not formulate your own ideas after reading “BingBang: AAD Misconfiguration Led to Results Manipulation and Account Takeover.” Bingo!

Net net: Microsoft has an opportunity to become the new Google. What could go wrong?

Stephen E Arnold, April 5, 2023


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