A TikTok Titbit

November 20, 2023

green-dino_thumb_thumb_thumbThis essay is the work of a dumb dinobaby. No smart software required.

I am not sure if the data are spot on. Nevertheless, the alleged factoid caught my attention. There might be a germ of truth in the news item. The story “TikTok Is the Career Coach of Chice for Gen Z. Is That Really a Good Idea?” My answer to the question is, “No.?”

The write up reports:

A new survey of workers aged 21 to 40 by ResumeBuilder.com found that half of Gen Zers and millennials are getting career advice off the app. Two in three users surveyed say they’re very trusting or somewhat trusting of the advice they receive. The recent survey underscores how TikTok is increasingly dominating internet services of all kinds.

To make its point the write up includes this statement:

… Another study found that 51% of Gen Z women prefer TikTok over Google for search. It’s just as popular for news and entertainment: One in six American teens watch TikTok “almost constantly,” according to a 2022 Pew Research Center survey. “We’re talking about a platform that’s shaping how a whole generation is learning to perceive the world,” Abbie Richards, a TikTok researcher, recently told the Washington Post.

Accurate? Probably close enough for horseshoes.

Stephen E Arnold, November 20, 2023


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