Bing Uses Image Search for Recipes
December 8, 2015
Recipe websites have become the modern alternative to traditional cookbooks, but finding the perfect recipe through an Internet search engine can be tedious. LifeHacker informs us that Bing is now using image search technology to help users whittle down the results in, “Find Recipes by Image in Bing’s Image Search.” Writer Melanie Pinola describes how it works:
“When you look up ‘baked ziti’ or ‘roast turkey’ or any other food-related term and then go to Bing’s images tab, photos that you can access recipes for will have a chef’s hat icon, along with a count of how many sites use that image. Click on the image to see the recipe(s) related to the image and load them in your browser. You’ll save some time versus click through to every recipe in a long list of search results, especially if you’re thinking of making something that looks a particular way, such as bacon egg cups.”
So remember to use Bing next time you’re hunting for a recipe online. Image search tech continues to improve, and there are many potential worthwhile uses. We wonder what it will be applied to next.
Cynthia Murrell, December 8, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Bing Snapshots for In-App Searches
September 9, 2015
Developers have a new tool for incorporating search data directly into apps, we learn in “Bing Snapshots First to Bring Advanced In-App Search to Users” at Search Engine Watch. Apparently Google announced a similar feature, Google Now on Tap, earlier this year, but Microsoft’s Bing has beaten them to the consumer market. Of course, part of Snapshot’s goal is to keep users from wandering out of “Microsoft territory,” but many users are sure to appreciate the convenience nevertheless. Reporter Mike O’Brien writes:
“With Bing Snapshots, developers will be able to incorporate all of the search engine’s information into their apps, allowing users to perform searches in context without navigating outside. For example, a friend could mention a restaurant on Facebook Messenger. When you long-press the Home button, Bing will analyze the contents of the screen and bring up a snapshot of a restaurant, with actionable information, such as the restaurant’s official website and Yelp reviews, as well Uber.”
Bing officials are excited about the development (and, perhaps, scoring a perceived win over Google), declaring this the start of a promising relationship with developers. The article continues:
“Beyond making sure Snapshots got a headstart over Google Now on Tap, Bing is also able to stand out by becoming the first search engine to make its knowledge graph available to developers. That will happen this fall, though some APIs are already available on the company’s online developer center. Bing is currently giving potential users sneak peeks on its Android app.”
Hmm, that’s a tad ironic. I look forward to seeing how Google positions the launch of Google Now on Tap when the time comes.
Cynthia Murrell, September 9, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Bing Is Very Important, I Mean VERY Important
July 31, 2015
The online magazine eWeek published, “What The Bing Search Engine Brings To Microsoft’s Web Strategy” and it explains how Bing spurs a lot of debate:
“Some who don’t like the direction in which Google is going say that Bing is the search engine they prefer, especially since Microsoft has honed Bing’s ability to deliver relevant results. Others, however, look at Bing as one of many products from Microsoft, which is still seen as the “Evil Empire” in some quarters and a search platform that’s incapable of delivering the results that compare favorably with Google. Bing, introduced six years ago in 2009, is still a remarkably controversial product in Microsoft’s lineup. But it’s one that plays an important role in so many of the company’s Internet services.”
Microsoft is ramping up Bing to become a valuable part of its software services, it continues its partnership with Yahoo and Apple, and it will also power AOL’s web advertising and search. Bing is becoming a more respected search engine, but what does it have to offer?
Bing has many features it is using to entice people to stop using Google. When searching a person’s name, search results display a bio of the person (only if they are affluent, however). Bing has a loyalty program, seriously, called Bing Rewards, the more you search on Bing it rewards points that are redeemable for gift cards, movie rentals, and other items.
Bing is already a big component in Microsoft software, including Windows 10 and Office 365. It serves as the backbone for not only a system search, but searching the entire Internet. Think Apple’s Spotlight, except for Windows. It also supports a bevy of useful applications and do not forget about Cortana, which is Microsoft’s answer to Siri.
Bing is very important to Microsoft because of the ad revenue. It is just a guess, but you can always ask Cortana for the answer.
Whitney Grace, July 31, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Bing Is A Winner…Huh?
July 29, 2015
Bing is the joke of Internet search. Skilled Web surfers…no, scratch that term. Nobody “surfs” the Internet anymore, unless you are an older person trying to maintain relevancy. Skilled Web users Google or play DuckDuckGo, but according to Mashable, Bing might be ringing in as many jokes anymore, “Microsoft’s Bing Isn’t Such A Failure After All.”
Microsoft VP of advertiser and publisher Rik van der Kooi said that Bing is now able to pay for itself, contrary to its launch six years ago when it hemorrhaged cash from the beginning. Microsoft wants Bing to be even more profitable by its 2016 fiscal year, which started earlier this month on July 1.
“Microsoft should provide more clarity on Bing’s financials with its next earnings release in July. Profitable or not, Bing is clearly moving in the right direction. The service’s improved financial position, combined with recent strides in pushing its share of the search market to 20%, offer the clearest argument yet that Microsoft still has the power to muscle its way into lucrative and mature technology categories and find solid footing there.”
The article recounts Bing’s unprofitable history, culminating in its more recent successes that have funneled more green into the search engine. This includes Apple making Bing the default search on its mobile OS, a renewed partnership with Yahoo, a ten year deal with AOL, and Bing sending map imaging to Uber. It finishes by calling Bing a contender and it looks like that may be true. Let’s wait until they start making self-driving cars until victory is declared.
Whitney Grace, July 29, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Yahoo and Microsoft Announce Search Partnership Reboot
May 7, 2015
It seems that Microsoft and Yahoo are friends again, at least for the time being. Search Engine Watch announces, “Yahoo and Microsoft Amend Search Agreement.” The two companies have been trying to partner on search for the past six years, but it has not always gone smoothly. Writer Emily Alford tells us what will be different this time around:
“First, Yahoo will have greater freedom to explore other search platforms. In the past, Yahoo was rumored to be seeking a partnership with Google, and under the new terms, Microsoft and Yahoo’s partnership will no longer be exclusive for mobile and desktop. Under the new agreement, Yahoo will continue to serve Bing ads on desktop and mobile, as well as use Bing search results for the majority of its desktop search traffic, though the exact number was undisclosed.
“Microsoft and Yahoo are also making changes to the way that ads are served. Microsoft will now maintain control of the Bing ads salesforce, while Yahoo will take full control of its Gemini ads salesforce, which will leave Bing free to serve its own ads side by side with Yahoo search results.”
Yahoo CEO Marissa Mayer painted a hopeful picture in a prepared statement. She and Microsoft CEO Satya Nadella have been working together, she reports, to revamp the search deal. She is “very excited to explore” the fresh possibilities. Will the happy relationship hold up this time around?
Cynthia Murrell, May 7, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
A Binging Double Take
May 1, 2015
After you read this headline from Venture Beat, you will definitely be doing a double take: “ComScore: Bing Passes 20% Share In The US For The First Time.” Bing has been the punch line for search experts and IT professionals ever since it was deployed a few years ago. Anyone can contest that Bing is not the most accurate search engine, mostly due to it being a Microsoft product. Bing developers have been working to improve the search engine’s accuracy and for the first time ever ComScore showed that both Google and Yahoo fell a 0.1 percentage and Bing gained 0.3 percent, most likely stealing it from DuckDuckGo and other smaller search engines. Microsoft can proudly state that one in five searches are conducted on Bing.
The change comes after months of stagnation:
“For many months, ComScore’s reports showed next to no movement for each search service (a difference of 0.1 points or 0.2 points one way or the other, if that). A 0.3 point change is not much larger, but it does come just a few months after big gains from Yahoo. So far, 2015 is already a lot more exciting, and it looks like the search market is going to be worth paying close attention to.”
The article says that most of search engine usage is generated by what Internet browsers people use. Yahoo keep telling people to move to Firefox and Google wants people to download Chrome. The browser and search engine rivalries continue, but Google still remains on top. How long will Bing be able to keep this bragging point?
Whitney Grace, May 1, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph
Bing Predicts it Will Have Decent Results
April 13, 2015
Bing is considered a search engine joke, but it might be working its way as a viable search solution…maybe. MakeUseOf notes, “How Bing Predicts Has Become So Good” due to Microsoft actually listening to its users and improving the search results with the idea that “Bing is for doing.” One way Microsoft is putting its search engine to work is with Bing Predicts, a tool that predicts who win competitions, weather, and other information analyzed from popular searches, social media, regional trends, and more.
It takes a bit more for Predicts to divine sporting event outcomes, for those Bing relies on historic team data, key player data, opinions from top news sources, and pre-game report predictions.
“Microsoft researcher, and serial predictor David Rothschild believes the prediction engine is ‘an interesting way to show users that Bing has a lot of horsepower beyond just providing good search results.’ Data is everything. Even regular Internet users understand the translation of data to power, so Microsoft’s bold step forward with their predictions underscores the confidence in their own algorithms, and their ability to handle the data coming into Redmond.”
Other than predicting games and the next American Idol winner, Bing Predicts has application for social fields and industry. Companies are already implementing some forms of future analysis and for social causes it can be used to predict the best ways to conserve resources, medicinal supplies, food, and even conservatism.
Whitney Grace, April 13, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
A Former Googler Reflects
April 10, 2015
After a year away from Google, blogger and former Googler Tim Bray (now at Amazon) reflects on what he does and does not miss about the company in his post, “Google + 1yr.” Anyone who follows his blog, ongoing, knows Bray has been outspoken about some of his problems with his former employer: First, he really dislikes “highly-overprivileged” Silicon Valley and its surrounds, where Google is based. Secondly, he found it unsettling to never communicate with the “actual customers paying the bills,” the advertisers.
What does Bray miss about Google? Their advanced bug tracking system tops the list, followed closely by the slick and efficient, highly collaborative internal apps deployment. He was also pretty keen on being paid partially in Google stock between 2010 and 2014. The food on campus is everything it’s cracked up to be, he admits, but as a remote worker, he rarely got to sample it.
It was a passage in Bray’s “neutral” section that most caught my eye, though. He writes:
“The number one popular gripe against Google is that they’re watching everything we do online and using it to monetize us. That one doesn’t bother me in the slightest. The services are free so someone’s gotta pay the rent, and that’s the advertisers.
“Are you worried about Google (or Facebook or Twitter or your telephone company or Microsoft or Amazon) misusing the data they collect? That’s perfectly reasonable. And it’s also a policy problem, nothing to do with technology; the solutions lie in the domains of politics and law.
“I’m actually pretty optimistic that existing legislation and common law might suffice to whack anyone who really went off the rails in this domain.
“Also, I have trouble getting exercised about it when we’re facing a wave of horrible, toxic, pervasive privacy attacks from abusive governments and actual criminals.”
Everything is relative, I suppose. Still, I think it understandable for non-insiders to remain a leery about these companies’ data habits. After all, the distinction between “abusive government” and businesses is not always so clear these days.
Cynthia Murrell, April 10, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
The Cost of a Click Through Bing Ads
April 9, 2015
Wow. As an outsider to the world of marketing, I find these figures rather astounding. MarketingProfs shares an infographic titled, “The 20 Most Expensive Bing Ads Keywords.” The data comes from a recent analysis by WordStream of 10 million English keywords, grouped into categories. Writer Vahe Habeshian tells us:
“WordStream analyzed some 10 million English keywords and grouped the them into categories to determine the most expensive types of keywords (see infographic, below).
“(Also see a similar analysis of the most expensive keywords in Google AdWords advertising from 2011.)
“The most expensive keyword on Bing Ads is ‘lawyer,’ which would cost advertisers seeking the top ad spot a whopping $109.21 per click. Not surprisingly, the top 5 keywords are related to the legal world, indicating how lucrative clients can be.”
Yes, almost $110 per click whether legitimate, a human error, or a robot script. That’s a lot of fruitless clicks. It seems irrational, but it must be working if companies keep spending the dough. Right?
The word in second place, “attorney,” comes to $101.77 per click, and “DUI” is a comparative bargain at $68.56. After the top five, law-related words, there are such valuable terms as “annuity,” “rehab,” and “exterminator.” See the infographic for more examples.
Cynthia Murrell, April 09, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
Microsoft Delve and PowerBi Make Data User Friendly
March 30, 2015
Microsoft Delve is a new part of the Office 365 package and it is similar to Facebook Graph Search or your Internet browsing history. ChannelWorld posted “Microsoft Rolls Out Delve To Office 365, Previews PowerBi And Skype For Business.” Microsoft will release Delve soon and it comes as demand for relationship-building tools grow in demand. Delve tracks information from Office 365 applications such as Outlook, PowerPoint, Bing, Word, and more. Microsoft is calling the collected data the Office Graph, showing how people interact with the software.
PowerBI is another rollout from Microsoft:
“Microsoft also announced that it has now rolled out the technical preview of PowerBI for Excel around the world, following its launch a year ago. PowerBI is designed to be a tool for non-techies to access technical data, quickly composing their own sales reports through natural-language queries against robust data sources–typing in a query like “what was our most popular product in Brazil last year?” should deliver a graph or even a map of those results. Incorporating Google Analytics, Microsoft Dynamics Marketing, Acumatica, Zuora and Twilio will come soon, Microsoft said.”
Microsoft will also incorporate Skype in Office 365. Office 365’s is one of Microsoft’s most viable products and people have complained they have not done much with it in recent years. Upgrades like Skype, Delve, and OfficeBI demonstrate that Microsoft is still invested in making Office 365 a competitive, usable, and reliable product.
Whitney Grace, March 30, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com
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