Amazon: A Secret of Success Revealed

January 15, 2024

green-dino_thumb_thumb_thumbThis essay is the work of a dumb dinobaby. No smart software required.

I read “Jeff Bezos Reportedly Told His Team to Attack Small Publishers Like a Cheetah Would Pursue a Sickly Gazelle in Amazon’s Early Days — 3 Ruthless Strategies He’s Used to Build His Empire.” The inspirational story make clear why so many companies, managers, and financial managers find the Bezos Bulldozer a slick vehicle. Who needs a better role model for the Information Superhighway?


Although this machine-generated cheetah is chubby, the big predator looks quite content after consuming a herd of sickly gazelles. No wonder so many admire the beast. Can the chubby creature catch up to the robotic wizards at OpenAI-type firms? Thanks, MSFT Copilot Bing thing. It was a struggle to get this fat beast but good enough.

The write up is not so much news but a summing up of what I think of as Bezos brainwaves. For example, the write up describes either the creator of the Bezos Bulldozer as “sadistic” or a “godfather.” Another facet of Mr. Bezos’ approach to business is an aggressive price strategy. The third tool in the bulldozer’s toolbox is creating an “adversarial” environment. That sounds delightful: “Constant friction.”

But I think there are other techniques in play. For example, we ordered a $600 dollar CPU. Amazon or one of its “trusted partners” shipped red panties in an AMD Ryzen box. [a] The CPU and [b] its official box. Fashionable, right?


This image appeared in my April 2022 Beyond Search. Amazon customer support insisted that I received a CPU, not panties in an AMB box. The customer support process made it crystal clear that I was trying the cheat them. Yeah, nice accusation and a big laugh when I included the anecdote in one of my online fraud lectures at a cyber crime conference.

More recently, I received a smashed package with a plastic bag displaying this message: “We care.” When I posted a review of the shoddy packaging and the impossibility of contacting Amazon, I received several email messages asking me to go to the Amazon site and report the problem. Oh, the merchant in question is named Meta Bosem:


Amazon asks me to answer this question before getting a resolution to this predatory action. Amazon pleads, “Did this solve my problem?” No, I will survive being the victim of what seems to a way to down a sickly gazelle. (I am just old, not sickly.)

The somewhat poorly assembled article cited above includes one interesting statement which either a robot or an underpaid humanoid presented as a factoid about Amazon:

Malcolm Gladwell’s research has led him to believe that innovative entrepreneurs are often disagreeable. Businesses and society may have a lot to gain from individuals who “change up the status quo and introduce an element of friction,” he says. A disagreeable personality — which Gladwell defines as someone who follows through even in the face of social approval — has some merits, according to his theory.

Yep, the benefits of Amazon. Let me identify the ones I experienced with the panties and the smashed product in the “We care” wrapper:

  1. Quality control and quality assurance. Hmmm. Similar to aircraft manufacturer’s whose planes feature self removing doors at 14,000 feet
  2. Customer service. I love the question before the problem is addressed which asks, “Did this solve your problem?” (The answer is, “No.”)
  3. Reliable vendors. I wonder if the Meta Bosum folks would like my pair of large red female undergarments for one of their computers?
  4. Business integrity. What?

But what does one expect from a techno feudal outfit which presents products named by smart software. For details of this recent flub, navigate to “Amazon Product Name Is an OpenAI Error Message.” This article states:

We’re accustomed to the uncanny random brand names used by factories to sell directly to the consumer. But now the listings themselves are being generated by AI, a fact revealed by furniture maker FOPEAS, which now offers its delightfully modern yet affordable I’m sorry but I cannot fulfill this request it goes against OpenAI use policy. My purpose is to provide helpful and respectful information to users in brown.

Isn’t Amazon a delightful organization? Sickly gazelles, be cautious when you hear the rumble of the Bezos Bulldozer. It does not move fast and break things. The company has weaponized its pursuit of revenue. Neither, publishers, dinobabies, or humanoids can be anything other than prey if the cheetah assertion is accurate. And the government regulatory authorities in the US? Great job, folks.

Stephen E Arnold, January 15, 2024


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