A TV First for Google

March 30, 2008

At about 6 pm Eastern time, a Davidson student held up a sign that enjoined basketball fans to “Davidson. Just Google it.” With US television ad rates chewing through some companies’ budgets, Google scored today. Google and basketball–an eye ball slam dunk.

When online companies run adverts, serious money changes hands. Google has reached something of a cult status at least among the Davidson College, a small, elite institution not far from Charlotte, North Carolina.

Microsoft, Yahoo, Autonomy, and Fast Search & Transfer will consider getting signs into the hands of basketball fans during next week’s collegiate basketball finals.

Stephen Arnold, March 30, 2008

Written by Stephen E. Arnold · Filed Under News

Comments

3 Responses to “A TV First for Google”

Jess Bratcher on March 30th, 2008 9:44 pm

*HA*

I saw that and laughed, too!
Charles Washington on April 5th, 2008 11:28 am

I am surprised my sign got so much play!

Charles, Davidson Class of ’04
Stephen E. Arnold on April 5th, 2008 1:09 pm

Charles, thanks for seeing the link. You pulled a coup for the GOOG. I will wager a bowl of burgoo that MSFT and YHOO have signs at today’s NCAA games. You started a mini revolution in free TV advertising. Keep up the good work. Maybe you can apply for a job at the GOOG. Tony Bennett was guest artist in the cafeteria not long ago.
Stephen Arnold, April 5, 2008

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.