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A Search Engine for College Students Purchasing Textbooks

August 27, 2015

The article on Life Hacker titled TUN’s Textbook Search Engine Compares Prices from Thousands of Sellers reviews TUN, or the “Textbook Save Engine.” It’s an ongoing issue for college students that tuition and fees are only the beginning of the expenses. Textbook costs alone can skyrocket for students who have no choice but to buy the assigned books if they want to pass their classes. TUN offers students all of the options available from thousands of booksellers. The article says,

“The “Textbook Save Engine” can search by ISBN, author, or title, and you can even use the service to sell textbooks as well. According to the main search page…students who have used the service have saved over 80% on average buying textbooks. That’s a lot of savings when you normally have to spend hundreds of dollars on books every semester… TUN’s textbook search engine even scours other sites for finding and buying cheap textbooks; like Amazon, Chegg, and Abe Books.”

After typing in the book title, you get a list of editions. For example, when I entered Pride and Prejudice, which I had to read for two separate English courses, TUN listed an annotated version, several versions with different forewords (which are occasionally studied in the classroom as well) and Pride and Prejudice and Zombies. After you select an edition, you are brought to the results, laid out with shipping and total prices. A handy tool for students who leave themselves enough time to order their books ahead of the beginning of the class.

Chelsea Kerwin, August 27, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Misinformation How To: You Can Build a False Identity

August 9, 2015

The Def Con hit talk is summarized in “Rush to Put Death Records Online Lets Anyone Be Killed.” The main idea is that one can fill out forms (inject) containing misinformation. Various “services” suck in the info and then make “smart” decisions about that information. Plug in the right combination of fake and shaped data, and a living human being can be declared “officially” dead. There are quite a few implications of this method which is capturing the imaginations of real and would be bad actors. Why swizzle through the so called Dark Web when you can do it yourself. The question is, “How do search engines identify and filter this type of information?” Oh, right. The search engines do not. Quality and perceived accuracy are defined within the context of advertising and government grants.

Stephen E Arnold, August 9, 2015

Does America Want to Forget Some Items in the Google Index?

July 8, 2015

The idea that the Google sucks in data without much editorial control is just now grabbing brain cells in some folks. The Web indexing approach has traditionally allowed the crawlers to index what was available without too much latency. If there were servers which dropped a connection or returned an error, some Web crawlers would try again. Our Point crawler just kept on truckin’. I like the mantra, “Never go back.”

Google developed a more nuanced approach to Web indexing. The link thing, the popularity thing, and the hundred plus “factors” allowed the Google to figure out what to index, how often, and how deeply (no, grasshopper, not every page on a Web site is indexed with every crawl).

The notion of “right to be forgotten” amounts to a third party asking the GOOG to delete an index pointer in an index. This is sort of a hassle and can create some exciting moments for the programmers who have to manage the “forget me” function across distributed indexes and keep the eager beaver crawler from reindexing a content object.

The Google has to provide this type of third party editing for most of the requests from individuals who want one or more documents to be “forgotten”; that is, no longer in the Google index which the public users’ queries “hit” for results.

According to “Google Is Facing a Fight over Americans’ Right to Be Forgotten.” The write up states:

Consumer Watchdog’s privacy project director John Simpson wrote to the FTC yesterday, complaining that though Google claims to be dedicated to user privacy, its reluctance to allow Americans to remove ‘irrelevant’ search results is “unfair and deceptive.”

I am not sure how quickly the various political bodies will move to make being forgotten a real thing. My hunch is that it will become an issue with legs. Down the road, the third party editing is likely to be required. The First Amendment is a hurdle, but when it comes times to fund a campaign or deal with winning an election, there may be some flexibility in third party editing’s appeal.

From my point of view, an index is an index. I have seen some frisky analyses of my blog articles and my for fee essays. I am not sure I want criticism of my work to be forgotten. Without an editorial policy, third party, ad hoc deletion of index pointers distorts the results as much, if not more, than results skewed by advertisers’ personal charm.

How about an editorial policy and then the application of that policy so that results are within applicable guidelines and representative of the information available on the public Internet?

Wow, that sounds old fashioned. The notion of an editorial policy is often confused with information governance. Nope. Editorial policies inform the database user of the rules of the game and what is included and excluded from an online service.

I like dinosaurs too. Like a cloned brontosaurus, is it time to clone the notion of editorial policies for corpus indices?

Stephen E Arnold, July 8, 2015

A Reminder about What Is Available to Search

July 5, 2015

Navigate to “Big Data, Big Problems: 4 Major Link Indexes Compared.” The write up explains why indexes have different content in their indexes. The services referenced in the write up are:

  • Ahrefs. A backlink index updated every 15 minutes.
  • Majestic. A big data solution for marketers and others. The company says, “Majestic-12 has crawled the web again, and again, and again. We have seen 2.7 trillion URLs come and go, and in the last 90 days we have seen, checked, scored and categorized 715 billion URLs.”
  • Moz. Products for in bound marketers.
  • SEMrush. Search engine marketing for digital marketers.

Despite the marketing focus, there were some interesting comments based on the analysis of backlink services (who links to what). Here’s one point I highlighted:

Each organization has to create a crawl prioritization strategy.

The article points out:\

The bigger the crawl, the more the crawl prioritization will cause disparities. This is not a deficiency; this is just the nature of the beast.

Yep, editorial choice. Inclusions and exclusions. Take away. When you run a query, chances are you are getting biased, incomplete information for the query.

The most important statement in the write up, in my opinion, is this one:

If anything rings true, it is that once again it makes sense to get data from as many sources as possible.

Good advice for search experts and sixth graders. Oh, MBAs may want to heed the statement as well.

But who cares? Probably not too many Internet users. Exciting when these “incomplete” information searchers make decisions.

Stephen E Arnold, July 5, 2015

France: Annoying the GOOG. Do the French Change a Cheese Process?

June 15, 2015

I have do chien in this fight. I read “France Orders Google to Scrub Search Globally in Right to Be Forgotten Requests.” Since I had been in a far off land then beavering away in a place where open carry enhances one’s machismo, the story may be old news to you. To me, it was like IBM innovation: Looked fresh, probably recycled.

Nevertheless, the article reports that the folks who bedeviled Julius Caesar are now irritating the digital Roman Empire. I learned:

France’s Commission nationale de l’informatique et des libertés (CNIL), the country’s data protection authority, has ordered Google to apply delisting on all domain names of its search engine. CNIL said in its news release that it’s received hundreds of complaints following Google’s refusals to carry out delisting. According to its latest transparency report, last updated on Friday 12 June, Google had received a total of 269,314 removal requests, had evaluated 977,948 URLs, and had removed 41.3% of those URLs.

I had an over the transom email from a person who identified himself with two initials only. He wrote:

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For some reason the person was unhappy with Google’s responsiveness. I pointed the person to the appropriate Google Web page. But the two initial person continues to ask me to help. Yo, dude, I am retired. Google does not perceive me as much more than a person who should be buying Adwords.

Apparently, folks like my two letter person feels similarly frustrated.

As I understand the issue, France, like some other countries, wants the Google to remove links to content a person or entity filling in the form to move quickly and with extreme prejudice.

We will see. The Google does not do sprints, even when the instructions come from a country with more than 200 varieties of cheese, a plethora of search and retrieval systems, and some unsullied landscapes.

My hunch is that it may be quicker to create a Le Châtelain Camembert than to modify Google’s internal work flows. Well, maybe Roquefort or a Tomme de Savoie. Should France stick with cheese and leave the Googling to Google?

Stephen E Arnold, June 15, 2015

Medical Tagging: No Slam Dunk

May 28, 2015

The taxonomy/ontology/indexing professionals have a challenge. I am not sure many of the companies pitching better, faster, cheaper—no, strike that—better automated indexing of medical information will become too vocal about a flubbed layup.

Navigate to “Coalition for ICD 10 Responds to AMA.” It seems as if indexing what is a more closed corpus is a sticky ball of goo. The issue is the coding scheme required by everyone who wants to get reimbursed and retain certification.

The write up quotes a person who is supposed to be in the know:

“We’d see 13,000 diagnosis codes balloon into 68,000 – a five-fold increase.” [Dr. Robert Wah of the AMA]

The idea is that the controlled terms are becoming obese, weighty, and frankly sufficiently numerous to require legions of subject matter experts and software a heck of a lot more functional than Watson to apply “correctly.” I will let you select the definition of “correctly” which matches your viewpoint from this list of Beyond Search possibilities:

  • Health care administrators: Get paid
  • Physicians: Avoid scrutiny from any entity or boss
  • Insurance companies: Pay the least possible amount yet have an opportunity for machine assisted claim identification for subrogation
  • Patients: Oh, I forgot. The patients are of lesser importance.

You, gentle reader, are free to insert your own definition.

I circled this statement as mildly interesting:

As to whether ICD-10 will improve care, it would seem obvious that more precise data should lead to better identification of potential quality problems and assessment of provider performance. There are multiple provisions in current law that alter Medicare payments for providers with excess patient complications. Unfortunately, the ICD-9 codes available to identify complications are woefully inadequate. If a patient experiences a complication from a graft or device, there is no way to specify the type of graft or device nor the kind of problem that occurred. How can we as a nation assess hospital outcomes, pay fairly, ensure accurate performance reports, and embrace value-based care if our coded data doesn’t provide such basic information? Doesn’t the public have a right to know this kind of information?

Maybe. In my opinion, the public may rank below patients in the priorities of some health care delivery outfits, professionals, and advisers.

Indexing is necessary. Are the codes the ones needed? In an automatic indexing system, what’s more important: [a] Generating revenue for the vendor; [b] Reducing costs to the customer of the automated tagging system; [c] Making the indexing look okay and good enough?

Stephen E Arnold, May 28, 2015

Cerebrant Discovery Platform from Content Analyst

May 6, 2015

A new content analysis platform boasts the ability to find “non-obvious” relationships within unstructured data, we learn from a write-up hosted at PRWeb, “Content Analyst Announces Cerebrant, a Revolutionary SaaS Discovery Platform to Provide Rapid Insight into Big Content.” The press release explains what makes Cerebrant special:

“Users can identify and select disparate collections of public and premium unstructured content such as scientific research papers, industry reports, syndicated research, news, Wikipedia and other internal and external repositories.

“Unlike alternative solutions, Cerebrant is not dependent upon Boolean search strings, exhaustive taxonomies, or word libraries since it leverages the power of the company’s proprietary Latent Semantic Indexing (LSI)-based learning engine. Users simply take a selection of text ranging from a short phrase, sentence, paragraph, or entire document and Cerebrant identifies and ranks the most conceptually related documents, articles and terms across the selected content sets ranging from tens of thousands to millions of text items.”

We’re told that Cerebrant is based on the company’s prominent CAAT machine learning engine. The write-up also notes that the platform is cloud-based, making it easy to implement and use. Content Analyst launched in 2004, and is based in Reston, Virginia, near Washington, DC. They also happen to be hiring, in case anyone here is interested.

Cynthia Murrell, May 6, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Microsoft Nudges English to Ideographs

May 5, 2015

Short honk: In my college days, I studied with a fellow who was the world’s expert in the morpheme burger. You are familiar with hamburger. Lev Soudek (I believe this was his name) set out to catalog every use of –burger he could find. Dr. Soudek was convinced that words had a future.

He is probably pondering the rise of ideographs like emoji. For insiders, a pictograph can be worth a thousand words. I suppose the morpheme burger is important to the emergence of the hamburger icon like this:

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Microsoft is pushing into new territory according to “Microsoft Is First to Let You Flip the Middle Finger Emoji.” Attensity, Smartlogic, and other content processing systems will be quick to adapt. The new Microsoft is a pioneering outfit.

Is it possible to combine the hamburger icon with the middle finger emoji to convey a message without words.

Dr. Soudek, what do you think?

image image

What about this alternative?

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How would one express this thought? Modern language? Classy!

Stephen E Arnold, May 5, 2015

Indexing Rah Rah Rah!

May 4, 2015

Enterprise search is one of the most important features for enterprise content management systems and there is huge industry for designing and selling taxonomies.  The key selling features for taxonomies are their diversity, accuracy, and quality.  The categories within taxonomies make it easier for people to find their content, but Tech Target’s Search Content Management blog says there is room improvement in the post: “Search-Based Applications Need The Engine Of Taxonomy.”

Taxonomies are used for faceted search, allowing users to expand and limit their search results.  Faceted search gives users a selection to change their results, including file type, key words, and more of the ever popular content categories. Users usually don’t access the categories, primarily they are used behind the scenes and aggregated the results appear on the dashboard.

Taxonomies, however, take their information from more than what the user provides:

“We are now able to assemble a holistic view of the customer based on information stored across a number of disparate solutions. Search-based applications can also include information about the customer that was inferred from public content sources that the enterprise does not own, such as news feeds, social media and stock prices.”

Whether you know it or not, taxonomies are vital to enterprise search.  Companies that have difficulty finding their content need to consider creating a taxonomy plan or invest in purchasing category lists from a proven company.

Whitney Grace, May 4, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

BA Insight: More Auto Classification for SharePoint

April 30, 2015

I thought automatic indexing and classifying of content was a slam dunk. One could download Elastic and Carrot2 or just use Microsoft’s tools to whip up a way to put accounting tags on accounting documents, and planning on strategic management documents.

There are a number of SharePoint centric “automated solutions” available, and now there is one more.

I noticed on the BA Insight Web site this page:

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There was some rah rah in US and Australian publications. But the big point is that either SharePoint administrators have a problem that existing solutions cannot solve or the competitors’ solutions don’t work particularly well.

My hunch is that automatic indexing and classifying in a wonky SharePoint set up is a challenge. The indexing can be done by humans and be terrible. Alternatively, the tagging can be done by an automated system and be terrible.

The issues range from entity resolution (remember the different spellings of Al Qaeda) to “drift.” In my lingo, “drift” means that the starting point for automated indexing just wanders as more content flows through the system and the administrator does not provide the time consuming and often expensive tweaking to get the indexing back on track.

There are smarter systems than some of those marketed to the struggling SharePoint licensees. I profile a number of NGIA systems in my new monograph CyberOSINT: Next Generation Information Access.

The SharePoint folks are not featured in my study because the demands of real time, multi lingual, real time content processing do not work with solutions from more traditional vendors.

On any given day, I am asked to sit through Webinars about concepts, semantics, and classification. If these solutions worked, the market for SharePoint add in would begin to coalesce.

So far, dealing with the exciting world of SharePoint content processing remains a work very much in progress.

Stephen E Arnold, April 30, 2015

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