March 28, 2017
The article on ITWire titled BitChute: The First Serious YouTube Competitor? touts the new video sharing platform, BitChute. Never heard of it? Don’t feel bad, neither has anyone else, it is still in the beta stage. But the article argues that BitChute’s peer-to-peer technology may make it a serious threat to YouTube. YouTube has always had the upper hand when it came to centralized servers, especially since being acquired by Google, due to its enormous resources. The article explains how BitChute may challenge YouTube,
An example of the peer-to-peer model being used to scale up online is the creation of Skype in 2003. By 2012, Skype, the first Internet telephony application to use peer-to-peer technology, had carved out a market share of more than 30%. Not only does BitChute use different technology, its principles are clearly outlined in its FAQ, in which it is revealed that the website’s existence is in response to YouTube’s failure to cater to independent content creators.
BitChute broadcasts its disruptive intentions in the FAQs, setting up a David and Goliath archetype. YouTube’s strike system, which goes by the honor code more than anything else, alongside its history of demonetization of advertisements, plays directly into the hands of a company like BitChute. The startup calls for freedom of expression, decentralization, and customized pairings for monetization.
Chelsea Kerwin, March 28, 2017
March 27, 2017
I have a site which I use to provide information to those who attend my law enforcement, intelligence, and security lectures and webinars. The site also has information about my books written specifically for law enforcement and intelligence professionals.
I don’t recall when we included Google ads on the site, but it has not been an issue until today, March 26, 2017. Google helpfully displayed for the visitors to the page for my new Dark Web Notebook:
Yep, an ad for Hot Latin Beauties Online. I understand that Google’s robot parsed the text about the book, which you can read at this link. That does not mean that I find the ad appropriate for my audience. Even the Jeff Bezos information service has figured out the disconnect.
The ad, appearing on a page for enforcement officials, sparked several thoughts:
- Google is really working overtime to burn up its advertising messages for the purpose of generating revenue. (No, I did not click on the link.) The ad’s presence illustrates what happens when concept matching simply does not work very well.
- The need for revenue is only part of the problem for the Google. Search has not been much of a concern for many years. The public statements about Google revisiting its systems and methods is talk. The presence of an ad which I find amusing illustrates that the company is happy to do some PR and merrily continue displaying content mismatched to the content on a Web page. Okay for me and my audience; maybe not so okay for a person uncomfortable with one click to Hot Latin Beauties Online.
- Google’s ability to fix this type of mismatch is going to be expensive and time consuming. The company has wrapped its search and retrieval core in layer upon layer of “smart” software. I am not sure the young Xooglers laboring on the various teams have the expertise or the motivation to figure out how the Rube Goldberg machine works.
My hunch is that one shot fixes will be the order of the day. Longer term, the GOOG has to either make the effort to work the concept disconnects or get in the hand-crafted rule business. Either way, the expense of making a meaningful fix is going to put pressure on the Google’s CFO “mom.”
Now if the GOOG can’t match ads with their software, what’s that suggest about Google’s ability to match on point, useful results to one’s query?
Answer: Google’s precision and recall is not too good. Exciting for “expert” Google searchers and the conclusions these folks draw based on access to the world’s information.
Hey, the Google is free. Stop your complaining. Yes, sir. By the way, Dark Web Notebook points its readers to far more interesting information than a link which generates this helpful message for Google’s paying customer:
High value click. Lucky Google advertiser. Spending money for this stuff. Clever, clumsy, tricky, or something else? Decide for yourself, gentle reader. Oh, the Dark Web Notebook is available only to those who can verify their employment with a law enforcement or intelligence agency of the US or one of its allies. Hot Latin ladies, sorry, not available no matter what Google’s term matching suggests.
Stephen E Arnold, March 27, 2017
March 24, 2017
Here in Harrod’s Creek, advertising is mostly hand painted signs nailed to telephone poles in front of trailer parks.
Real Advertising in Big Cities Does This
In the LED illuminated big cities, people advertise by:
- Cooking up some keywords that are used to locate products and services like mesothelioma or cheap tickets
- Paying money to the “do no evil” outfit Alphabet Google to put those ads in front of people who are searching (sometimes cluelessly) for a topic related to lung disease or flying to the land of milk and honey for a couple of hundred bucks
- Alphabet Google putting the ads in front of humans (or software robots as the case may be) who will click on the displayed message, banner, or video snippet
- The GOOG collects the money
- The advertiser gets leads
- Repeat the process.
The notion, like digital currencies, is based on trust. Advertisers trust or “believe” that the GOOG’s smart software will recognize a search for Madrid will require an airplane ticket and maybe a hotel. The GOOG’s smart software consults the ads germane to travel and displays a relevant ad in front of the human (or software robot as the case may be).
What happens when the GOOG’s smart software does everything except the relevance part?
The reaction in the non Sillycon Valley business world is easy to spot; for example, here are some examples of the consequences of the reality of what the GOOG does versus what advertisers and other true believers in the gospel of Google collides with faith, trust, and hope:
- USA Today: “AT&T, Other US Advertisers Quit Google, Yo8uiTube over Extremist Videos”. Yikes, outrage and a signal that the online advertising juggernaut has hit a pothole
- Bloomberg: “Google Ad Crisis Spreads as Biggest Marketers Halt Spending.” The word “crisis” is not one usually associated with the Alphabet Google outfit, is it?
- Daily Mail (a fountain of truth): “Google’s Head of Europe Apologizes for Ads on Extremist Content but Furious MP Says Sorry Is Not Enough.” After more than 15 years of doing and apologizing, someone has finally noticed the tactics of the GOOG. Progress.
I could list more stories about this sudden discovery that matching ads to queries is not exactly what some people have believed.
March 24, 2017
Will search-and-discovery firm Diffeo’s recent acquisition give it the edge? Yahoo Finance shares, “Diffeo Acquires Meta Search and Launches New Offering.” Startup Meta Search developed a local computer and cloud search system that uses smart indexing to assign index terms and keep the terms consistent. Diffeo provides a range of advanced content processing services based on collaborative machine intelligence. The press release specifies:
Diffeo’s content discovery platform accelerates research analysts by applying text analytics and machine intelligence algorithms to users’ in-progress files, so that it can recommend content that fills in knowledge gaps — often before the user thinks of searching. Diffeo acts as a personal research assistant that scours both the user’s files and the Internet. The company describes its technology as collaborative machine intelligence.
Diffeo and Meta’s services complement each other. Meta provides unified search across the content on all of a user’s cloud platforms and devices. Diffeo’s Advanced Discovery Toolbox displays recommendations alongside in-progress documents to accelerate the work of research analysts by uncovering key connections.
Meta’s platform integrates cloud environments into a single keyword search interface, enabling users to search their files on all cloud drives, such as Dropbox, Google Drive, Slack and Evernote all at once. Meta also improves search quality by intelligently analyzing each document, determining the most important concepts, and automatically applying those concepts as ‘Smart Tags’ to the user’s documents.
This seems like a promising combination. Founded in 2012, Diffeo made Meta Search its first acquisition on January 10 of this year. The company is currently hiring. Meta Search, now called Diffeo Cloud Search, is based in Boston.
Cynthia Murrell, March 24, 2017
March 23, 2017
Most folks don’t know what a query relaxation process does. Think of a noose around your neck. If someone pulls the noose tight, you elicit a very specific result. If I remove the noose, you can frolic on your mobile device. Now substitute strict Boolean queries for a free text search. The Boolean search pulls the result set tight; that is, you get results in which the indexed words match the Boolean query. If a vendor tosses in semantic expansion which drags in concepts, synonyms, and inputs from other users’ queries, the noose is relaxed. You can breathe again.
Search vendors dependent on advertising control the scope of the result set. Yandex, we noted, is relaxing its queries. The reason? Relaxed queries allow an ad matching system more leeway. The idea is that if I search for “Kia Soul 2011 P22545R18” tire, an outfit like Google has to match with ads its system has been told want the keyword “Kia” or “Soul.”
But if the query is relaxed and expansion methods are in play, “Kia” becomes “car”, “vehicle,” “SUV” and “Soul” becomes “auto parts” and maybe “religion.”
Instantly, the ad matching system can go to the advertising pool and start putting more ads into the search results. Some of the ads may be helpful; for example, “auto parts.” Others for a Zen weekend might not be germane to a person looking for a set of radials.
Pretty boring stuff, right? The problem is that as the number of queries sent to old school desktop computers goes down, the opportunity to use ads goes down too. The fix?
Query expansion. Looser queries, more opportunities to display less and less relevant ads. Who is going to notice? Well, that’s a good question.
Now navigate to “AT&T, Other U.S. Advertisers Quit Google, YouTube over Extremist Videos.” The write up points out:
AT&T, Verizon, Johnson & Johnson and other major U.S. advertisers are pulling hundreds of millions of dollars in business from Google and its video service YouTube despite the Internet giant’s pledge this week to keep offensive and extremist content away from ads. AT&T said that it is halting all ad spending on Google except for search ads. That means AT&T ads will not run on YouTube or two million websites that take part in Google’s ad network.
On the surface, the allegations suggest that Google’s smart software is not smart enough to prevent an ad for a mobile phone company from appearing as a sponsor of a video the advertiser finds offensive. From my point of view, this is an example of what happens when revenue drives query relaxation. With relaxed queries, the advertiser’s message is “close enough” to the results list. Bingo. Google books revenue and the advertiser’s message is displayed.
In the good old days before mobile devices decimated the GoTo.com/Overture.com model, less relaxed queries and ad matching worked reasonably well. Today, relaxed queries are an easy way to generate revenue.
The counter argument is that relaxed queries are what “usage data say searchers want.” Right, that assurance an a dime will buy me what? Not much.
Net net: Buy ads and make sales is a mantra from a time past. Today’s world of search is filled with relaxed queries and less relevant result sets and less relevant, context aware ads.
Google will have to figure something out. Relaxed queries and ad matching is now big news and costing my favorite free online search outfit a lot of money. My suggestion to Google: Relax less. Embrace relevance, precision, and recall.
Users want an answer to their question. Advertisers want to make sales. Google wants money. Dare I say, “Pick two.”
Stephen E Arnold, March 23, 2017
March 22, 2017
Canada has some excellent universities. Canada has enabled some of IBM’s nifty technology. And there was the BlackBerry moment. But the University of Waterloo soldiers on, unlike Napoleon.
Google apparently offered some country to country advice to Canada, assuming the information about the online ad giant is correct. I am referring to “Canada Must Seize the Moment to Lead in Tech Innovation, Google Canada Head Says.” That’s good advice, but I was under the impression that Industry Canada, go go provinces like Quebec, and assorted industry players like Rogers were already taking steps.
Well, I guess I was wrong. Google thinks that Canada can do more. I learned from the write up:
to seize its moment Canada’s tech industry needs to grow exponentially; focus on the regions and sectors with the greatest momentum; and ensure that today’s elementary, middle, and secondary school students are exposed to memorable STEM (Science, Technology, Engineering, and Math) experiences before entering university.
There you go.
Google apparently suggested that leaders of high profile Canadian technology companies were not perceived as “leaders.” I wonder if that comes as a surprise to the employees of the companies these folks lead.
Google thinks Canada is “punching above its weight.” Yep, the rule of thumb is that to estimate a market in Canada, one takes the US market number and multiples by point two. Canada, therefore, should be winning more boxing matches with US companies. (I am not sure how the logic works out, but it apparently is intended to make the Google perception that Canada is not doing enough in technology easier to swallow.)
My hunch is that the suggestion is one of those “let’s get this over with” talks. When Google executives depart from the “playbook,” oddities like telling a country what to do become news. Google sells online ads, and its core technology comes from clever places and outfits like GoTo.com. Ah, it is easy to forget the history of the GOOG, isn’t it?
I have been tracking the company as country movement. Facebook wants to a giant focus group to become the way of the world. Google tried to get China to rethink its policies. How are these ideas working out?
Hop to it, Canada. Oh, Google won’t forget buying that nifty Montreal AI company with the very influential professor. Nevertheless, Google may not be able to go back in time, but it certainly wants Canada to go forward in a Googley way. IBM is demonstrating its speech recognition wizardry in Montreal. Better late than never for both outfits.
Stephen E Arnold, March 22, 2017
March 22, 2017
The article titled Google Will Make ‘Pirated’ Content Harder to Find From 1 June on The Inquirer proclaims a new approach to preventing piracy. Numerous entertainment organizations have nagged Google to set stricter rules, and even gone so far as to call Google a gateway to pirated content. The article mentions,
Google has already taken some steps to try and curb ‘piracy’ but has long refused to remove entire sites from search results as they may also offer legal content available for download. These days, the firm is flooded with takedown requests, last year revealing that it gets asked to remove 100,000 links to pirated content every hour.
The anti-piracy code will be adopted by Google and other unnamed search firms in cooperation with the British Intellectual Property Office. In the meantime, the article titled 7 Sites to Get Free Music (Legally!) on MakeUseOf suggests some solid options for people who want to kick the illegal pirating habit. BeSonic, Jamendo, and NoiseTrade are included on the list, and for those classical music lovers, MusOpen might have just the free content you are looking for.
Chelsea Kerwin, March 22, 2017
March 20, 2017
I admit it. I want to believe everything I read on the Internet. I take this approach to be more in tune with today’s talking heads on US cable TV and the millennials who seem to cross my path like deer unfamiliar with four lane highways.
I read what must be an early April Fool’s joke. The write up’s headline struck me as orthogonal to my perception of the company I know, love, and trust: “Google to Revamp Ad Policies after U.K., Big Brands Boycott.”
The main idea is that someone believes that Google has been indexing terror-related content and placing ads next to those result pages and videos. I learned:
The U.S. company said in a blog post Friday it would give clients more control over where their ads appear on both YouTube, the video-sharing service it owns, and the Google Display Network, which posts advertising to third-party websites. The announcement came after the U.K. government and the Guardian newspaper pulled ads from the video site, stepping up pressure on YouTube to police content on its platform.
Interesting. I thought Google / DeepMind had the hate speech, fake news, and offensive content issue killed, cooked, and eaten.
The notion that Google would buckle under to mere advertisers strikes me as ludicrous. For years, Google has pointed out that confused individuals at Foundem, the government of France, and other information sites misunderstand Google’s squeaky clean approach to figuring out what’s important.
The other item which suggests that the Google in my mind is not the Google in the real world is “Facebook, Twitter, and Google Must Remove Scams or Risk Legal Action, Says EU.”
What’s up? Smart software understands content in context. Algorithms developed by the wizards at Google and other outfits chug along without the silly errors humans make. Google and other companies have to become net nannies. (Hey, that software worked great, didn’t it?)
The EU also ordered these social networks to remove fraudulent posts that can mislead consumers.
If these write ups are indeed accurate, I will take down my “Do no evil” poster. Is there a “We do evil” version available? I will check those advertisements on Google.
Stephen E Arnold, March 20, 2017
March 20, 2017
Android has announced a new search feature, this one specifically for documents and messages within your apps. With this feature, if you want to revisit that great idea you jotted down last Tuesday, you will (eventually) be able to search for it within Evernote using whatever keywords you can recall from your brilliant plan. The brief write-up at Ubergizmo, “Google Introduces ‘In Apps’ Search Feature to Android,” explains the new feature:
According to Google, ‘We use apps to call friends, send messages or listen to music. But sometimes, it’s hard to find exactly what you’re looking for. Today, we’re introducing a new way for you to search for information in your apps on your Android phone. With this new search mode, called In Apps, you can quickly find content from installed apps.
Basically by searching under the ‘In Apps’ tab in the search bar on your Android phone, instead of trying to search the web, it will search within your apps itself. This will be ideal if you’re trying to bring up a particular message, or if you have saved a document and you’re unsure if you saved it in Evernote, Google Drive, Dropbox, in your email, and so on.
So far, In Apps only works with Gmail, Spotify, and YouTube. However, Google plans to incorporate the feature into more apps, including Facebook Messenger, LinkedIn, Evernote, Glide, Todoist, and Google Keep. I expect we will eventually see the feature integrated into nearly every Android app.
Cynthia Murrell, March 20, 2017
March 14, 2017
Real chicken or fake news? You decide. I read “Google, What the H&%)? Search Giant Wrongly Said Shop Closed Down, Refused to List the Truth.” The write up reports that a chicken restaurant is clucking mad about how Google references the eatery. The Google, according to the article, thinks the fowl peddler is out of business. The purveyor of poultry disagrees.
The write up reports:
Kaie Wellman says that her rotisserie chicken outlet Arrosto, in Portland, Oregon, US, was showing up as “permanently closed” on Google’s mobile search results.
Ms Wellman contacted the Google and allegedly learned that Google would not change the listing. The fix seems to be that the bird roaster has to get humans to input data via Google Maps. The smart Google system will recognize the inputs and make the fix.
The write up reports that the Google listing is now correct. The fowl mix up is now resolved.
Yes, the Google. Relevance, precision, recall, and accuracy. Well, maybe not so much of these ingredients when one is making fried mobile outputs.
Stephen E Arnold, March 14, 2017