December 6, 2013
According to Eric Liu, chief custodial technician at Rocket Lease, people are using Google Adwords wrong. He offers advice on how to correctly use the advertising tool in his blog post: “How To Bid For CPC Campaigns (aka “Stop Doing Adwords Wrong”). Liu states that most Adwords advice suggest users play the guessing game with bidding. By grouping keywords together and applying a consistent bidding strategy users can rely on computers to manage their ad campaigns to make the biggest profit.
Liu calculated how to maximize profits with an algebraic formula and illustrates with sample scenarios. The formula is a bit complex to follow, but play around with few numbers and it should work out.
Liu notes that his formula is entirely experimental:
“It’s important to note again that you can’t look up the information to set your CPC bids or calculate it theoretically — it has to be determined experimentally. There’s nothing you can do to just start with the perfect campaign. You will make your best guesses, experiment, and then use the feedback to estimate the shape of the curve. That means you will start by running suboptimal campaigns, then use the information to get closer to optimal. The better your initial guesses, the less money you’ll spend in the “curve discovery/estimation” part of the process.”
Who says you do not use math outside of high school? By applying Liu’s formula you may be able to make a little more money out of your Web site’s ads and lower overhead costs.
Whitney Grace, December 06, 2013
December 4, 2013
The article titled ‘Fatal Flaws’ in Google’s Revised Search Antitrust Overhaul, Says Foundem on The Register reports that Google has still not made sufficient concessions to the European Union’s demands. Google has been defending itself against allegations of ‘abuse of dominance’ in Europe, an argument which circles around the tendency for search results filtered through Google to often lead to its own services. The latest attempt to reach a deal resulted in Google’s proposals being leaked. The article explains that this new proposal has been found wanting:
“UK-based price comparison site Foundem has long battled against Google’s alleged abuse of dominance in Europe. It is one of the best known complainants in competition commissioner Joaquin Almunia’s long-running investigation into the multinational Google. The company’s co-founders Adam and Shivaun Raff said today the revised proposals “suffer from all the same flaws” as Google’s previous submission to the EC – which was rejected after a formal market test attacked the fundamental weaknesses of that offer.”
Especially attacking the Paid Rival Links addendum to the proposal, the Raffs made it clear that they felt Google was stifling the competition. They even suggested that the Paid Rival Links were assumed to be for show, an outlandish request by Google that could be thrown out in the second proposal in order to show that some concessions had been made. Apparently Google saw things differently.
Chelsea Kerwin, December 04, 2013
December 3, 2013
Google has passed an ad-revenue milestone, Business Insider reveals in, “Google Is Now Bigger than Both the Magazine and Newspaper Industries.” Writer Jim Edwards tells us that Google is expected to rake in about $60 billion this year, mostly from advertising. The article includes a chart which compares Google’s U.S.-based ad revenue to that of U.S. magazines and newspapers since 2004. The graph shows Google pulling ahead last year.
“In part this is because the print media has suffered such a precipitous decline. But note that Google’s last full year results from 2012 are approaching the historic maximum that all magazines combined achieved back in 2007 before the crash. It’s won’t be long now, in other words, before Google not only eclipses magazines but also becomes bigger than magazines ever were — even when there was no Internet to compete with. That’s staggering.”
Is it? Personally, I don’t find this revelation that surprising, though the chart is worth a look if only to examine how the fortunes of newspapers have fallen over the last nine years. Is it really so surprising that Google is on track to dominate the information field?
Cynthia Murrell, December 03, 2013
December 1, 2013
Some people might say that Google abandons and starts projects on a whim. In the past, the search giant makes provided explanations for projects that could not be completed and promises they were unable to keep. But has the abandonment mentality and prideful hot hair stopped this habit? Marketing Land’s Danny Sullivan further explores this question in, “Google’s Broken Promises And Who’s Running The Search Engine?”
What promises has Google broken? Google Shopping was supposed to index prices of items across the Web, but it only displays results from paying vendors. Google once fought against shopping search engines that only included shopping results, but not the company claims that is the only way to get viable information.
Google also promised it would keep its searches banner free. Guess what they are doing now? Google stated that they are only conducting a US banner tests to allow advertisers to add images to relevant search queries.
Why Google is doing this may be that the company has had to adapt, but it goes against Google’s original philosophy:
“You’d think they caused some internal debate. Was there anyone at Google saying that if giant graphical units at the top of search results are useful to searchers, then maybe Google should be offering those for free, to ensure a consistent experience for those searchers? Was there anyone at Google saying that maybe a shift to paid inclusion was a bad move for shopping and other search products, because it opens up every search product to that possibility?”
Google is not sharing explanations with the public, however. In my opinion, the root of the problem is that no one is officially assigned to run search products. The company is instead focusing on other areas and neglecting its star. What is even worse is that the fuzzy management holds no one accountable for the broken promises. Google’s main search focus is making money and not providing accurate results.
Since Google is the biggest search player, what does this mean for other search components like SEO? Will paid results dwarf SEO? It also begs the question if SEO focuses on search? Money makes the world go around I guess.
Whitney Grace, December 01, 2013
November 29, 2013
The article on MakeUseOf titled SayHi Translate Is Quite Possibly The Closest Thing To Star Trek’s Universal Translator promotes the Iphone app SayHi as the best translation app available. At one $1.99, the app provides translations between some 40 languages (more are available with the premium version). The user says their phrase slowly and clearly into the phone, hits done and waits a few seconds for the phrase to appear in the original and translated languages. At the same time the app reads out the translation so that the person you are attempting to communicate with can hear it as well.
The article explains:
“The star allows you to create a list of favourite phrases (accessible from the star icon at the very top of the screen). The arrow is the usual iOS sharing options (email, iMessage, Twitter, Facebook, etc), the arrow pointing right enables you to play the phrase back again if you need to hear it again, and the trash-can deletes the phrase from the screen.”
The author even claims that SayHi beats out the Google Translate app, although that may become an issue of personal preference. Ultimately, these resources are a must-have for people traveling in foreign countries where they don’t speak the language. (And in galaxies far far away?)
Chelsea Kerwin, November 29, 2013
November 27, 2013
An article posted on Tech Eye titled US Spying is Killing the Internet Claims Google explains the outrage expressed by Google when it was released that the NSA had tapped into their system in order to obtain user information. Google’s security director Richard Salgado warns that the US government’s snooping could eventually lead to a “splinter net” in which governments put up barriers and cause the market to be restricted.
The article explains:
“Salgado warned that the NSA operations led to “a real concern” inside and outside the United States about the role of government and the Foreign Intelligence Surveillance Court, which decides in secret on legal problems about electronic surveillance efforts.”
But is the lady protesting too much? Google has been accused of its own plans to take over the Internet, as this article titled Google’s Latest Scheme to Control the Internet May Surprise You investigates on Worldcrunch. Google Plus in particular might warrant extra attention. In spite of being considered a failure when likened to Facebook, the article suggests that comparison is faulty. The number of Google Plus members may be small, but more important is Google’s ability to track and store the information we input.
And the money talks:
“Perhaps the proof is in the numbers: Google generated $50 billion in 2012 revenue, $40 billion of it from advertising. And though 2.7 billion Facebook “likes” are being registered every day, its revenue during the same period was just $4 billion.”
So let Google worry about the NSA all they want. Some of us are preoccupied with our paranoia about another company, which the article sums up as a Keanu Reeves style matrix in which we will all stay happily ignorant of our dependence.
Chelsea Kerwin, November 27, 2013
November 27, 2013
The article Google Gets Total Victory Over Authors Guild: Book Scanning Is Fair Use on TechDirt celebrates the decision that Google’s scanning project was fair use. Judge Denny Chin made the decision that Google Books was transformative, “opening up new fields of research.” The decision also revolved around the point that the digitized books were not replacing traditional books.
The article explains:
“Google does not sell its scans, and the scans do not replace the books. While partner libraries have the ability to download a scan of a book from their collections, they owned the books already — they provided the original book to Google to scan. Nor is it likely that someone would take the time and energy to input countless searches to try and get enough snippets to comprise an entire book.”
Furthermore, any individual who made such an attempt would actually need a hard copy of the book anyway since some sections are blacklisted. The ruling also looked at the opportunities available through the technology, like preserving texts, allowing for more comprehensive research and enabling access to more people. The article is particularly hard on The Author’s Guild leader Scott Turow, who was foolish enough to try and fight Google.
Chelsea Kerwin, November 27, 2013
November 25, 2013
Has Google has found a way to monetize translation? This is not the basic Google Translate we all know and utilize; Google is now connecting Android developers with third parties who sell higher-quality translation services. The Next Web tells us about the program in, “Google Launches App Translation Service, Lets Android Developers Buy Translations from Pre-Qualified Vendors.” Writer Emil Protalinski explains:
“The new offering lets developers browse a list of third-party vendors pre-qualified by Google to offer high-quality translation at ‘competitive prices.’ Best of all, the service is integrated straight into the Google Play Developer Console (it’s at the bottom of the APK section). Developers simply need to get their APK ready for translation, upload the strings they want translated, select their target languages, and choose a vendor based on time and price. When the translations are ready, developers can easily import them back into their app using the ADT Translation Manager Plugin.”
Along with updating their app with the new translation, developers can otherwise localize their Google Play listing. (See Google’s Localization Checklist for advice on adapting software for a particular region.) The App Translation Service, says Google, is a key part of their efforts to make building a global user base as easy as possible for Android applications.
Cynthia Murrell, November 25, 2013
November 24, 2013
The article on c/net titled WordPress Folds in Google Plus For Authentication, Comments offers insight into the new changes. Justin Shreve from WordPress described the benefits of the deal as increasing the verification of ones’ posts by creating an “official connection” between the Google Plus Profile and WordPress.com content that is being generated.
The article explains:
“WordPress, the widely used blogging system, has built in Google+ technology that will let publishers use the service for authentication, comments, and sharing.
The deal, announced Monday, spreads Google’s influence into a Web site that’s very widely used for blogs and other self-publishing needs. Even as it elevates the profile of Google’s social-networking technology, though, it also lowers barriers between Google+ and other parts of the Web. “
There’s nothing like forcing an agenda, but both companies seem to benefit from this deal, with WordPress users able to send their content to Google Plus with a feature called publicize, as well as receive a more prominent position in search results. Google will gain more information about its users from the pages created, improving search result accuracy. Furthermore, WordPress users will now be able to embed onto their WordPress sites what they have published on Google Plus.
Chelsea Kerwin, November 24, 2013
November 18, 2013
I am not a video goose. I cannot recall the last time I commented on a video. However, I have asked some of my researchers to search for YouTube comments. Well, my recollection is that YouTube “comments” search is not particularly helpful.
I read “Forced Google Plus Integration on YouTube Backfires, Petition Hits 112,000.” I learned that Google is requiring a Google Plus account in order to make comments about a YouTube video. Some YouTube fans are not happy. The big question is, “Will Google listen?”
What is important is that the article reports a modest movement to post YouTube comments on Reddit.com. Reddit’s search function leaves something to be desired. However, my researchers have informed me that Reddit search does work reasonably well.
My view is that Google is trying to cement its revenue opportunities. Google Plus is part of the grand strategy. Search is not number one on the agenda in my opinion. The emergence of an option like Reddit may be an important step. Google fans may have to fend for themselves as Google works overtime to make sure it can hit its revenue numbers.
Those criticizing Google may find that their actions misfire.
Stephen E Arnold, November 18, 2013