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Google and Its Toy Breakthrough

May 24, 2015

Short honk: Google has some search challenges. Google has other challenges as well. Nevertheless, the wizards have some time to cook up interesting toys. Yep, toys. Great demonstration platform too. Navigate to “Google Files Patent for Creepy Teddy Bear.” What’s wrong with a  robot surveillance device is not too much fun. Give the former Math Club members so money and time, and you harvest true innovation. Does the toy say, “I’ll be back”?

Stephen E Arnold, May 24, 2015

Decrease from TrueVue

May 21, 2015

The article on Business Insider titled Google Has a New and Unexpected Explanation for Its Falling Ad Rates places the blame on Youtube’s “TrueView” video ads. For some time there has been concern over Google’s falling cost-per-click (CPC) money, the cash earned each time a user clicks on an ad. The first quarter of this year has CPC down 7%. The article quotes outgoing Google CFO Patrick Pichette on the real reason for these numbers. He states,

“TrueView ads currently monetize at a lower rate than ad clicks on Google.com.  As you know, video ads generally reach people earlier in the purchase funnel, and so across the industry, they tend to have a different pricing profile than that of search ads,” Pichette explained. “Excluding the impact of YouTube TrueView ads, growth in Sites clicks would be lower, but still positive and CPCs would be healthy and growing Y/Y,” Pichette continued.

It is often thought that the increasing dependence on mobile internet access through smartphones is the reason for falling CPC. Google can’t charge as much for mobile ads as for PC ads, making it a logical leap that this is the area of concern. Pichette offers a different view, and one with an entirely positive spin.
Chelsea Kerwin, May 21, 2014

Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com

 

Make Mine Mobile Search

May 21, 2015

It was only a matter of time, but Google searches on mobile phones and tablets have finally pulled ahead of desktop searches says The Register in “Peak PC: ‘Most’ Google Web Searches ‘Come From Mobiles’ In US.”   Google AdWords product management representative Jerry Dischler said that more Google searches took place on mobile devices in ten countries, including the US and Japan.  Google owns 92.22 percent of the mobile search market and 65.73 percent of desktop searches.  What do you think Google wants to do next?  They want to sell more mobile apps!

The article says that Google has not shared any of the data about the ten countries except for the US and Japan and the search differential between platforms.  Google, however, is trying to get more people to by more ads and the search engine giant is making the technology and tools available:

“Google has also introduced new tools for marketers to track their advertising performance to see where advertising clicks are coming from, and to try out new ways to draw people in. The end result, Google hopes, is to bring up the value of its mobile advertising business that’s now in the majority, allegedly.”

Mobile ads are apparently cheaper than desktop ads, so Google will get lower revenues.  What will probably happen is that as more users transition to making purchases via phones and tablets, ad revenue will increase vi mobile platforms.

Whitney Grace, May 21, 2015
Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com

Tweet This: Ephemera in Google Search Results

May 20, 2015

Short honk: I know the tweet thing is popular with folks in San Francisco, law enforcement, and marketers with degrees in art history. For me, the tweet thing is a “feature” implemented by one of the goslings fooling around with this blog and our posts on Xenky.com about my new cyberosint book. Now the GOOG has re-embraced Twitter content. The read about this innovation, navigate to “A New Way to Discover Tweets.” The write up uses a compelling example; to wit: Taylor Swift.

Stephen E Arnold, May 20, 2015

Eric Schmidt On Search Ambition and Attitude at the GOOG

May 20, 2015

The article on Business Insider titled Google’s Former CEO Reveals The Complicated Search Question He Wants Google To Be Able To Answer reports on Eric Schmidt’s speech in Berlin where he mentioned the hurdles Google is yet to overcome. Obviously, Google is an incredibly ambitious company, and should never be satisfied. He spelled out one particular question he would like the search engine to be able to answer,

“Try a query like ‘show me flights under €300 for places where it’s hot in December and I can snorkel,'” Schmidt says. “That’s kind of complicated: Google needs to know about flights under €300; hot destinations in winter; and what places are near the water, with cool fish to see. That’s basically three separate searches that have to be cross-referenced to get to the right answer. Sadly, we can’t solve that for you today. But we’re working on it.”

Schmidt also argued on behalf of Google in regards to the EU investigation into Google possibly favoring its own results rather than a fair spread of companies. Schmidt claimed that Google is most interested in simplifying search for users, rather than obliging users to click around. Since Google search is admittedly ad-oriented, Schmidt’s position seems to be at least semi-accurate.

Chelsea Kerwin, May 20 , 2014

Stephen E Arnold, Publisher of CyberOSINT at www.xenky.com

 

Glass: A Family

May 18, 2015

Forget YouTube search, which is allegedly going to get better real soon.

Navigate to “Google Glass Tipped to Become Product Family.” I learned:

We also get some clues from the new Glass team description, which reads: “The Google Glass division is a world-class team focused on the cutting edge of hardware, software, and industrial design.” It continues: “It is charged with pioneering, developing, building, and launching smart eyewear and other related products in line with Google’s ambitious and visionary objectives.

If I have an Apple Watch and ride around in an autonomous auto or snag an Uber ride, tell me again why I need to wear another gadget over my trifocals. How will that work? I suppose I can wear the new design instead of my trifocals. Wait! Then I would not be able to see my Apple Watch or the Uber car. I am excited.

Stephen Arnold, May 18, 2015

Behind The Google X Doors

May 18, 2015

Google X is Google’s top-secret laboratory, where the company develops new, innovative technology projects.  The main purpose behind Google X is to make technology more adaptable, useful, as well as improve people’s lives.  The Google Glass was one of their projects, so is Project Loon, where giant, high altitude balloons are released into the sky to bring Internet services to rural areas.  Also do not forget the driverless car.  EWeek has listed “10 Bold Google X Projects Aiming For Tech Breakthroughs,” exploring the new wonders that could eventually be available to your or me.

Are you interested in cleaner, renewable energy?  So are the folks at Makani Power, a Google X project that builds wind turbines and then makes them airborne using kites.  The wind turbines make energy for human consumption.  While energy is important for modern human life, health is a big issue too.

Google X has four projects dedicated to learning more about the human body and disease.  One is a contact lens measure glucose levels in tears, so diabetics will not have to prick themselves with needles to measure their sugar levels.  The Baseline Study project analyzes medical information and uses genomics to define what the human body actually is.  This project’s goal is to predict major diseases before their onset.  Life Labs, acquired in 2014, invented a spoon device that counteracts Parkinson’s disease.  The most astounding is something out of a science-fiction novel:

“Google X is in the nanoparticles business. The company in October unveiled a platform that uses nanoparticles to detect disease. In January, it followed that up with the announcement of the creation of synthetic skin as a proof-of-concept to show what nanoparticle technology might achieve in human biology and health.”

Nanoparticles?  Self-driving cars? Wind turbines on kites?  What will Google X work on next?

Whitney Grace, May 18, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Google and UK in the Spring Time of Cyber Crime

May 14, 2015

Elections are over. Rhyming is in season. New thoughts are in the spring time breeze wafting through the sward at New Scotland Yard. If you have visited the location, you will appreciate the sward thing.

I read “Google More Intrusive Than State, Says Britain’s Top Policeman.” The write up reports:

“Look at intrusion by commerce which is far greater than you would experience from the State,” Sir Bernard told a cybercrime conference organized by London First. “Google and Tesco‘s intrusion into our lives is pretty remarkable for what is a commercial benefit.”

Will Google be under more scrutiny in the UK? Will the authorities in the UK want Google or companies in which it has a financial stake to be more helpful in addressing cyber crime?

Worth watching how the hedge is trimmed.

Stephen E Arnold, May 14, 2015

The Forgotten List of Telegraph

May 13, 2015

Technology experts and information junkies in the European Union are in an uproar over a ruling that forces Google to remove specific information from search results.  “The right to be forgotten” policy upheld by the EU is supposed to help people who want “inadequate, irrelevant, or no longer relevant” information removed from Google search results.  Many news outlets in Europe have been affected, including the United Kingdom’s Telegraph.  The Telegraph has been recording a list called “Telegraph Stories Affected By ‘EU Right To Be Forgotten’” of all the stories they have been forced to remove.

According to the article, the Google has received over 250,000 requests to remove information.  Some of these requests concern stories published by Telegraph.  While many oppose the ‘right to be forgotten,’ including the House of Lords, others are still upholding the policy:

“But David Smith, deputy commissioner and director of data protection for the Information Commissioner’s Office (ICO), hit back and claimed that the criticism was misplaced, ‘as the initial stages of its implementation have already shown.’ ”

Many of the “to be forgotten” requests concern people with criminal pasts and misdeeds that are color them in an bad light.  The Telegraph’s content might be removed from Google, but they are keeping a long, long list on their website.  Read the stories there or head on over to the US Google website-freedom of the press still holds true here.

Whitney Grace, May 13, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

Google and Your JavaScript: Good News and Reality

May 12, 2015

If you want to keep Mother Google happy, you want to feed her content which is mobile friendly, meets her rules for her children, and delivers bang up information to her many minions.

I read “We Tested How Googlebot Crawls Javascript And Here’s What We Learned.” You may want to check out the SEO oriented write up if you wonder why no one visits your Web site. (Tip: Most Web sites do not get much traffic. Traffic is often helped out by buying Adwords. Remember. You heard this from me. Oh, prepare to invest substantial sums for maximum payback. SEO is usually less efficacious.)

The article explains a series of tests to reveal how Mother Google interprets and makes use of JavaScript. I found this passage highlight worthy:

Javascript links work in a similar manner to plain HTML links (at face value, we do not know what’s happening behind the scenes in the algorithms).

JavaScript away. Just remember that Adwords deliver traffic. SEO is usually a somewhat less reliable method. But those SEO experts do charge money. So make your own decision. Adwords which work. SEO methods which are at best uneven.

Stephen E Arnold, May 12, 2015

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