NLP with an SEO Spin

July 8, 2020

If you want to know how search engine optimization has kicked librarians and professional indexers in the knee and stomped on their writing hand, you will enjoy “Classifying 200,000 Articles in 7 Hours Using NLP” makes clear that human indexers are going to become the lamp lighters of the 21st century. Imagine. No libraries, no subject matter experts curating and indexing content, no human judgment. Nifty. Perfect for a post Quibi world.

The write up explains the indexing methods of one type of smart software. The passages below highlights the main features of the method:

Weak supervision: the human annotator explains their chosen label to the AI model by highlighting the key phrases in the example that helped them make the decision. These highlights are then used to automatically generate nuanced rules, which are combined and used to augment the training dataset and boost the model’s quality.

Uncertainty sampling: it finds those examples for which the model is most uncertain, and suggests them for human review.
Diversity sampling: it helps make sure that the dataset covers as diverse a set of data as possible. This ensures the model learns to handle all of the real-world cases.

Guided learning: it allows you to search through your dataset for key examples. This is particularly useful when the original dataset is very imbalanced (it contains very few examples of the category you care about).

These phrases may not be clear. May I elucidate:

  • Weak supervision. Subject matter experts riding herd. No way. Inefficient and not optimizable.
  • Uncertainty sampling means a “fudge factor” or “fuzzifying.” A metaphor might be “close enough for horse shoes.”
  • Guided learning. Yep, manual assembly of training data, recalibration, and more training until the horse shoe thing scores a point.

The write up undermines its good qualities with a reference to Google. Has anyone noticed that Google’s first page of results for most of my queries are advertisements.

NLP and horse shoes. Perfect match. Why are the index and classification codes those which an educated person would find understandable and at hand? Forget answering this question. Just remember good enough and close enough for horse shoes. Clang and kha-ching as another ad sucks in a bidder.

Stephen E Arnold, July 8, 2020

News Flash: SEO Leads to Buying Ads with or without Semantic Blabber

June 26, 2020

A Search Engine Optimization blog offers some axioms on semantic search for a crowd used to manipulating keywords, backlinks, URL structure, and the like. David Amerland posts, “Five Semantic Search Principles to Help Organize your Content and Marketing.” To us, the result seems like a reconstruction of an Incan incantation with a mystical diagram tossed in for added magic. Amerland writes:

“Semantic search is as open to analysis and interpretation of the elements that govern it as the good ol’ Boolean search of the past was. Yet the effort required to achieve a positive outcome (i.e. higher visibility in search) is now every bit as labor and cost intensive as doing the right thing. Semantic search, in other words, does not automatically make us all behave in a morally better way because it is the right thing to do. It makes us behave morally better because there is no viable alternative.”

So far so good. The piece then gets into search as psychology. We’re told the structure of search has always shaped users’ perceptions of the information presented and, by extension, their behaviors. We cannot argue with that much. Then Amerland continues:

“Semantic search has much in common with Gestalt psychology. It looks at the phenomena it studies as organized and structured wholes rather than the sum of their parts and, like semantic search, it deals with entities and how we perceive them. The question that arises with semantic search, now, is that since there are so many elements that drive it and since many of them are roughly equal so that none has a significant advantage over the other, how can we create a strategy that actually works? This is where Gestalt psychology comes into its own.”

Gestalt psychology as an SEO strategy—interesting. See the article to go further down the rabbit hole, where it discusses, with illustrations, its five principles: the law of proximity, the law of similarity, the law of perceptual organization, the law of symmetry, and the law of closure. We grant that SEO professionals are nothing if not creative, but perhaps there is such a thing as over thinking one’s approach to algorithm manipulation.

Cynthia Murrell, June 11, 2020

Web Traffic: Pay Up or Become Mostly Invisible

June 24, 2020

We have been warning our dear readers about a recent uptick in SEO scams, but how bad can it be? Business 2 Community relates a cautionary tale in, “A Small Business SEO Horror Story (and the 7 Qualities to Look for in a Real SEO Professional.)” The post describes the plight of one plumber who surely wishes he had known more about how to choose an SEO firm.

A plumber referred to here as “Joe” began in 2011 with a website that showed up at the bottom of Google’s first results page, and sought to climb higher. He got taken in by an outfit that promised fast results, and handed over responsibility for his online marketing. His rankings, and profits, did improve greatly—at first. Unfortunately, the “expert” he hired was focused entirely on building backlinks, a shady tactic condemned by Google’s Penguin algorithm, released in April 2012. Unaware of the update, Joe just knew he was suddenly getting fewer calls and saw his site was now nowhere to be found in Google’s search results. His SEO service swore it could get him back on track by building even more links, and continued to take his money to do just that. Writer and SEO executive Guy Sheetrit continues:

“A few more months of link building yielded nothing new. Joe’s website still wasn’t in Google’s search results and his so-called ‘experts’ weren’t communicating anything to him. Finally, he reached out to an actual SEO expert to find out what was wrong. Quick checks of Google Analytics and the Google Search Console confirmed that it was a Penguin issue. Worse yet, it wasn’t a manual penalty. It was an algorithmic one. That meant Joe couldn’t even engage in a back-and-forth with Google while he attempted to clean up the bad links. Unfortunately for Joe, the website he’d built back in 2004 was almost worthless to him now. He’d have to start all over again by building a new website. And of course, that also meant investing in new marketing materials, since all the old ones used the old site. And I’m not even mentioning the amount of income his business lost. The rapid growth he’d enjoyed early on disappeared. The new hires and the extra vans had to go as Joe went from prospering to penalized. And all because he fell for the same BS that so many so-called experts spout.”

Stories like Joe’s abound, but Sheetrit goes on to describe what qualities SEO shoppers should look for in a firm to avoid a similar fate: They aren’t desperate for your business; They tell you the truth even if you don’t want to hear it; They have the results (like case studies and testimonials); They don’t claim that you’ll get results overnight (especially noteworthy); they tell you what you need to do (instead of taking over); They know more than just one aspect of SEO; And they use plain English. See the write-up for more details on each of these points. For our part, we keep one major rule in mind—create content that offers value to the user. Any approach that tries to game the algorithm is bound to lose, sooner or later.

If you want traffic, buy online ads.

Cynthia Murrell, June 24, 2020

Search Engine Optimization Craziness Continues

May 28, 2020

One of the DarkCyber team spotted a write up. She kept it under wraps because with restaurants reopening, the loyal researcher did not want our lunch spoiled. SEO makes my dander do whatever dander does. Because I pay for lunch for those working for me, the team knows that happy subjects like the wonderfulness of enterprise search innovations are sunnier topics.

She goofed. I snagged a photocopy of “The Four V’s of Semantic Search.” My initial reaction was, “Are these SEO experts channeling IBM’s four V’s of Big Data”? I came to my senses. SEO experts simply borrow acronyms, refit them, and reveal great insights.

SEO or search engine optimization is a runway for selling Google Advertising. When the “organic” content fails to deliver the lusted after clicks, those seeking click validation have one path forward: Pay Google for traffic.

Don’t agree. Well, get in line with those who fail to understand their role in the ad selling pipeline.

What’s the write up explain is the key to “semantic search”?

There are four points, just almost the very same as IBM’s shattering insight after Charlie Chaplin ads and before the most recent round of layoffs at Big Blue.

First, crank out lots of content. Nah, it doesn’t have to advance knowledge. Second, put out the content as fast as possible. Bing, Google, and Yandex algorithms are greedy. Feed them, you click starved Web site owner. Third, mix up your content. We now have three V’s: Volume, velocity, and variety. Are there facts to back up these bold and confident statements? You are kidding, right?

The fourth V is the one that made me take a few deep breaths, chop some wood, and crush two aluminum Perrier in the thin, flimsy cans.

Veracity is the trigger word. Here’s what the write up says:

The fourth V is about how accurate the information is that you share, which speaks about your expertise in the given subject and to your honesty. Google cares about whether the information you share is true or not and real or not, because this is what Google’s audience cares about. That’s why you won’t usually get search results that point to the fake news sites. [Note a DarkCyber editor added the possessive apostrophe in this passage. You know “veractity” which is related to accuracy sort of.]

What’s this have to do with semantic search?

Nothing, zip, zilch, nada.

It should be the four V’s plus a B for baloney. That’s SEO because when you don’t get traffic, buy it.

Stephen E Arnold, May 28, 2020

Search Engine Optimization: Designed to Sell Google Advertising

May 26, 2020

Many years ago, I gave a talk at one of Search Engine Land’s conferences. I am not sure how I ended up on the program. At that time I was focused on enterprise search and some work for the US government. I showed up, gave a talk about enterprise search, and sat in on several round tables. The idea was, as I recall, that speakers sat at a table and people could sit down and talk about search. I was like a murder hornet at a five year old’s birthday party. Not only did I have any context for questions like “How do I get my department’s content to rank highly in our local search engine?” And “What ideas do you have for making content relevant?” That was the last time I accepted an invitation to give a talk at a search engine optimization conference. If you want to manipulate corporate content, just do it directly. What’s with the indexing thing?

The topics were designed to give a marketer who knew essentially zero about search of any kind information to game a relevance ranking system. The intent of the conference organizer (who eventually became a search evangelist or apologist for Google) and the attendees had zero, zilch, nada, to do with getting on point answers to a query.

I typically confine my annoyance at search engine optimization to comments I offer in my blog Beyond Search/Dark Cyber. If a scam artist sends me asking me to include a link to another blog, I respond and point out I will reproduce those emails about cyber crime. That usually causes the bot or whoever is sending me emails to go away.

I want to take this opportunity to state what was obvious to me when the SEO (the acronym for the relevance-killing discipline of search engine optimization) industry began taking bait dangled by Google.

Here’s how this multi-year, large-scale digital pipeline works. The diagram below shows a marketer or Web site owner eager to get the site into a search engine. Being indexed, of course, is not enough. The Web site must appear on the first page of a Web search system’s results pages. The person seeking traffic has two choices and only two choices: Get traffic with the content (text, audio, or video) providing the magnetism or pay to play. Buy ads. Get traffic. Period.

Put content on the page with index terms (now called tags) and make sure the Web page conforms to Google’s rules. Despite Google’s protestations, the company accounts for an astounding 95 percent of the search queries in the US and Western Europe. Google has competition in China which holds down Google’s share of market in the Middle Kingdom. For all practical purposes, embracing Google’s web master guidelines, conforming to AMP, and making modifications decreed by Google is helpful in getting indexed. The first path appears to be easy. When it fails, the search engine optimization experts are ready to assist.

The second path to traffic is to buy Google Advertising. Google has a desire to become the premier place for large-scale media campaigns. Google will sell ads to small outfits, but the money comes from having Fortune 1000 companies and their ilk buy Google advertising. The problem is that Google Advertising costs money. The interface is designed to be like a game, a gambling game at that. The results from Google ads can be difficult to connect to a specific sale. Nevertheless, ads are option two.

How does the pipeline work? What is the feedback mechanism that enriches some SEO experts? Why are the two options symbiotic? I want to provide brief answers to each of these questions.

How does the pipeline work? (Perhaps the word “grooming” might be appropriate here?)

This is an easy question. Not buying ads means that most Web sites will get almost zero traffic. Web search is a pay-to-play operation. Google has its own list of bluebirds, canaries, and sparrow. (A bluebird is a Web site that Google must index no matter what. An example is whitehouse.gov, stanford.edu, and cnn.com. A sparrow is an uninteresting Web site which may get indexed on an irregular or relaxed cycle. The canary? That’s a Web site which may not be indexed comprehensively or if indexed, updated on a delayed basis.) With more than 35 billion Web sites wanting to be indexed by Google and the lesser online systems, the no-ads option seems attractive. Therefore, Google encourages SEO experts to pitch their services.

Now here’s the kicker. Web sites which do not buy ads struggle to get clicks. SEO experts make suggestions and may make changes in their customers’ Web pages. But nothing delivers traffic unless an anomaly or a particular item of information catches attention which delivers large numbers of clicks. Google dutifully indexes that which attracts clicks, thus creating more demand. More demand means that indexing those “magnetic” pages makes ad sales “obvious”. Traffic allows Google to chop through its ad inventory. Relaxed queries for words related to “magnetic” sites is an obvious technical play to sell more ads. Thus, SEO experts lucky enough to have a customer pulled into the maelstrom of a “magnetic” page is happy. If Google wants a change, that Web site operator will make the change. If an SEO expert is involved, the Google change is packaged with assurance that “traffic will arrive in an organic way.” Organic in the lingo of the SEO expert means “you don’t have to pay to get traffic.”

So what? Groomed or indoctrinated SEO experts set the stage to help Google get their requirements and methods adopted without telling a Web site operator “You must do this.” Second, the SEO experts make money pushing the fluff about organic traffic. Third, Web site operators who benefit from the effect of “magnetic” sites on their Web site become noisy advocates of SEO.

There is a but.

At any time, Google’s algorithms can decrement a Web site living by organic traffic. Google can also manually intervene and slow the flow of traffic to a Web site. The mechanism ranges from blacklists to adding a url or entity to a list of sites with “negative” quality scores. I have explained the notion of “quality” as defined by Google in my The Google Legacy and Google Version 2.0 monographs, originally published by Infonortics but out of print due to the skill print publishers have in committing hair Kari.

What happens when a Web site loses traffic? Some sue like Foundem; others go out of business. Many simply accept the loss of traffic as fate and either buy Google Advertising or run back into the La-La land of SEO assurances that traffic will again flow organically after we wave our magic wand.

Other companies bite the bullet and buy Google advertising. Examples range from companies who pull advertising because their ads appear adjacent objectionable content. These companies go back because Google is a de facto gatekeeper for high-volume online traffic. Other companies decide that they need to pay SEO experts AND buy Google Advertising.

This is a sweet operation because:

Google has evangelists who tell those with Web pages what specific changes are needed to make a Web page conform to a Google-defined standard. Conformance to Google standards reduces computational load. There are tens of thousands of Google’s “SEO helpers” creating what Google wants and needs.

When the SEO experts fail to deliver clicks, you know what happens? Google Advertising to the only life saver on the digital beach.

SEO is a game played for free or organic traffic. Google controls the information highway. Stay in your lane and do what we want. Make a tiny error. Well, Google Advertising, a friendly Google inside sales professional or certified SEO expert can get you out of the mud.

SEO experts are sure to object to my characterization of their efforts as Google pre-sales. But some SEO experts make money and one SEO expert became an honest-to-goodness Googler.

From my point of view, SEO is a complement to Google Advertising. Want traffic? Buy Google’s ads. The Google knows, and it gets the pay-to-play money, its gets the support and love of the SEO “experts”, and Google gets a third party pounding Web sites into the Google cookie cutter.

What happens if an outfit doesn’t play Foosball by Google’s rules? Just ask Foundem or the TradeComet executives.

If you are not on Google, you may not exist. That’s what makes the pipeline work and plugs in the Google money machine: Pay to play. It is a business model guaranteed to cement increasingly irrelevant results to users’ minds. And what happens when Google shapers results? You decide based on the information you “find” in Google, usually above the fold and more than 90 percent of the time without clicking to Page 2.

If you want more search engine optimization information, point your browser to this page of titles and hot links on Xenky.com. (Some of these articles identify SEO experts who are avowed hustlers. Is SEO a playground for digital Larry Flynts?)

Stephen E Arnold, May 26, 2020

Content Free Advice: SEO Hits New Heights

May 19, 2020

I have just watched a value-free video about producing value-free content. Uselessness squared, if you will. Regular readers know we are no fans of quick and easy SEO techniques—slapping keywords onto a page just to boost a company’s Google search ranking. The “marketing” approach has had a negative impact on the Internet for years, and we have recently noted an uptick in SEO advice creeping across the web.

One fast talker in particular has garnered our attention, and you can read more of what we’ve learned about him here. He calls his YouTube channel The Hustle Show; at least he acknowledges his advice is designed for shady characters. The video I was tasked with reviewing, “How to Find Keywords for Plumbers—Best Keywords for a Plumbing Company” provides no redemption. Our host claims to have done a lot of plumbing. After checking out his purported bona fides on LinkedIn, we wonder where he found the time.

The video pushes a specific SEO platform with its “keyword magic” tool. Just plug and play—no beneficial content needed! Several times in this five-minute video, the speaker prompts viewers to follow a link to the platform’s free trial and to watch more videos where he explains the self-explanatory tools.

What’s the line between content free and duplicitous information? None. We have a new SEO centric service in the works. Gathering data about the questionable activities of SEO experts is long overdue. When money changes hand, the SEO game enters a new playground.

Cynthia Murrell, May 19, 2020

Crazy Expert Report: Covid19 and Enterprise Search? Really?

May 18, 2020

I received a notification from an online information service called WaterClouds Reports and Kandj and Prof Research. What? Water clouds, Kandj, and Prof Research. Will too many flailing experts spoil the content free soufflé?

Plus, the water thing meshes nicely with Beyond Search and DarkCyber.

What’s WaterCloud Reports up to these days? The answer is delivering information purporting to be about market research, news and reports using a number of different business identities. Suspicious? Yep, very suspicious.

I learned:

The news concerns “The Absolute Report Will Add the Study for Impact of Covid 19 in Enterprise Search Software.”

Now that’s a small dump truck of nuttiness.

What’s in this report available from and outfit called Kandj Market Research and not Water Cloud Reports?

Check this lingo with Covid tacked at the end:

The recent report titled “The Enterprise Search Software Market” and forecast to 2024 published by KandJ Market Research is a focused study encompassing the market segmentation primarily based on type and application. The report investigates the key drivers leading to the growth of the Enterprise Search Software market during the forecast period and analyzes the factors that may hamper the market growth in the future. Besides, the report highlights the potential opportunities for the market players and future trends of the market by a logical and calculative study of the past and current market scenario. The Final Report Will Include the Impact of COVID – 19 Analysis in This Enterprise Search Software Industry.

The news story suggests that the multi thousand dollar report may not be completed. Is it possible that this digital container of loopy zeros and ones is only completed when someone buys a copy?

No problem. Enterprise search is definitely a hot topic when Covid 19 is involved. Whip out your credit card. The report costs $4,000. There’s a deal too. Fork over $6,000 and you get an enterprise license. In the average WFH company, how many employees are hungering to read a report about enterprise search and Covid 19?

Answer: Not many.

What big time enterprise search vendors are included? Here’s the partial list. You have to spit out an email in order to see names of the other five vendors:

AddSearch

Algolia

Apache Solr

Elasticsearch

SearchSpring

Swiftype

Two open source systems apparently have reacted to Covid 19 for enterprise search. Also four other firms have put on their digital N95 masks and tried to “save” search.

Several observations:

  • Outright scam or just a high school term paper? DarkCyber is leaning to the scam end of the spectrum?
  • Covid 19. Nothing thrills like a key word which may attract clicks from the curious or the clueless.
  • Kandj and the cloud whatever? Wow.

Not even Forrester, Gartner, Kelsey, and other mid tier consulting firms use this type of marketing. Well… sometimes?

Stephen E Arnold, May 18, 2020

Content Marketing: The Faux Monte

May 8, 2020

I wrote about the SEO hustle email I received on April 30, 2020. That email became the subject of the conversation I had with the former CIA professional, Robert David Steele. He interviewed me and posted the video from his Web site PhiBetaIota.net. You can view the video at this link. In this post, I want to call attention to the SEO expert’s example blog content, thoughtfully provided by an individual named Christian Arriola and using the alias of a person named Jeffrey Garay. The blog in question is part of a kitchen remodeling business doing work in Pearland near Houston and Allen near Dallas.

The blog post is “How to Get Your Dream Kitchen Remodel Without Breaking the Bank.” Here’s an example of the content which the outfit Woobound wanted to provide to Beyond Search / DarkCyber:

When you have an excellent suggestion of what you desire, take a seat and also write a great breakdown of jobs that you desire finished. You do not need to be technological and also you do not need to make use of building terms yet simply state all the important things you desire a service provider to do and also bid. It can be as easy as: eliminate all existing floor covering and also closets; mount brand-new floor covering, cupboards, kitchen counters, sink as well as home appliances per the strategy; paint; attach sink pipes; as well as mount brand-new lighting fixtures.

It appears that the connection between Beyond Search / DarkCyber is that the root “techno*” appears in the paragraph above and some of Beyond Search / DarkCyber’s more than 18,000 articles. I may be missing other, more sophisticated connections, but on the surface, the idea that kitchen remodeling and the topics in Beyond Search / DarkCyber are tenuously related. Oh, wait, I do cover cyber crime, perhaps that is the hook?

The blog features some broken image links, an 888 number to contact the firm, and a content pool exactly one post deep.

My concern about search engine optimization’s latest “trick” is that some people will accept this “link trade” or “backlink” pitch.

Meaningless links are not helpful to a user. We will be monitoring this ploy because deception is a precursor of cyber crime. Our objective is to take a close look at this faux monte. What we see so far is not appealing; in fact, one of the DarkCyber team used the term

Stephen E Arnold, May 8, 2020

SEO Groan: The Business of Hustling

May 8, 2020

DarkCyber has noted an uptick in the rhetoric for search engine optimization. SEO, as the dark art is referenced by its supporters, focuses on methods for making a Web site appear in Google search results.

Over the years, search engine optimization has worked as a feeder for online advertising. After SEO fails, what’s a company do to generate business in the datasphere?

The answer, “Advertise online.” Several companies are dominant in online advertising. These are the Google, Facebook, and Amazon. Google’s angle has been to hook advertisers’ messages to search terms. One part of the method was the work of engineers at Oingo (renamed to Applied Semantics before Google purchased the company). Facebook has its social graph to allow precise demographic advertising. Amazon has its user data, its customers’ purchase history, and sellers vying to get the attention of Amazon customers.

For the moment, let’s focus on the search advertising segment. When a user formulates a query, say, for example, “mountain bike gear replacement,” Google displays a long page of results. Here’s a snippet:

image

The page contains a link to a catalog of gear parts. That’s the Google Shopping service. Advertisers get a free listing as Google tries to win back product search which Amazon now dominates. Google was a contender with Google Froogle, but when the team lost interest, the product joined other discontinued services. Someone in Google management may have wanted Froogle to be enhanced, but that type of directed management is not often evident. Therefore, Amazon had the field of product search to itself.

The page also display pictures of parts. These range in price from $217 to almost $1,000. Then there is a video which is marked as a suggested clip. Google tells me that the replacement section is 49 seconds after the video starts.

Next is a map which shows where bicycle shops in Louisville, Kentucky, are located. Presumably Dick’s Sporting Goods and Walmart will have gear replacement parts. (They don’t.) Then there are more videos. Next are common questions? None of the questions addresses the replacement aspect of my query.

And after these items of information, there are links which address the “how to” aspect of my query. There’s a link to replacement gears available on Amazon”

image

And the first page of search results concludes with images of bicycle gears and suggested queries:

image

It is obvious that Google search engineers have looked at user queries and developed a template into which a range of information has been inserted. Links, videos, ads, and traditional links to “relevant” pages.

Where does SEO come into play? Presumably the pages which are squeezed between the ads, the video, and the images, and suggested searches are the knowledge beef.

An inspection of these links reveals that the results are not Kobi beef. The information provided is a fruit basket.

One assumes that each of the Web pages contains high value content related to gear replacement. No, but several of the pages are in a gray zone. The gears have become “cassettes.” The idea of replacement is related to the cost of getting the parts and installing them. And there are buying guides.

Is the search useful? The answer is, “It depends.” Since Google’s approach does not allow the user to disambiguate a query with a form which allows the user to say, “No, pictures, no videos, and no images.” Quite a bit of scanning and scrolling are necessary before locating the one link which addresses the query. This is the link to a StackExchange page:

image

SEO is partly responsible. Pages only tangentially related to the query are interpreted by Google as highly relevant to the query. To Google’s credit, its vaunted PageRank system located one useful link. But the other information is handwaving and an excuse to display ads.

There are hundreds, if not thousands, of SEO experts working to help people get pages listed in a Google search result whether those SEO infused pages are useful to the user or not. When SEO fails, what does the vendor do? As stated above, the answer is to buy Google ads.

SEO Groan will take a look at some of the more interesting SEO experts. One example is the content presented in a series of videos labeled as The Hustle Show. You can view these via the links on this page.

SEO Groan believes the word “hustle” is an excellent one. It captures the essence of search engine optimization. Watch for our announcement of a special page on our law enforcement and intelligence centric Web site. The goal is to provide information so that individuals will be aware of what is a cyber scam.

Net net: Articles like these underscore what’s happening at this time in the world of SEO services:

And there are more. That’s not just Covid disease surfing; the implication that SEO is appropriate during a pandemic is a quite disturbing signal.

Stephen E Arnold, May 8, 2020

Get Your Page to Be Number One: Tricks Worthy of Penn and Teller

May 7, 2020

The DarkCyber research team has been examining SEO  or search engine optimization in the time of Covid. The work has uncovered some interesting and quite unusual information.

Examples range from “Adapting Your SEO Strategy to Soften the Impact of COVID-19 on Organic Traffic” to “10 ways SEO Will Lead Companies Through COVID-19 Business Recovery.”

Even HP is manufacturing devices to help deal with the Covid crisis. IBM is putting the capable Jeopardy-winning Watson in the hand of Covid researchers. Plus Tesla is allegedly making medical devices. These are Covid crisis virtue signals with alleged substance.

But manipulating content to “soften the impact of Covid” and “business recovery.”

These two headlines underscore the intellectual black hole of search engine optimization. SEO’s informing idea is that one can shape content and index that content so that the content becomes number one in a Google search page.

But what if the content is incorrect, misinformed, or just plain wrong? What happens if SEO does not work?

Well, one can buy Google AdWords. There’s the magic link.

A good example of what’s in these articles which are hooking their ideas to the pandemic can be found on YouTube. Navigate to How to Get My Website on the First Page of Google. What’s displayed? Here’s the screenshot:

image

Yep, hustling a time-honored business practice.

This essentially sums up the knowledge value of SEO in a time of Covid. Very professional, informative, and just maybe a big hustle in our opinion.

Stephen E Arnold, May 7, 2020

Looking more SEO info? Watch for our special Xenky.com page. In the meantime, you may find these stories useful:

SEO Hustles: http://arnoldit.com/wordpress/2020/05/04/seo-let-us-hustle-everyone/

Covid surfing: http://arnoldit.com/wordpress/2020/05/06/virtue-signaling-a-covid-short-circuit

Marketing to doctors in the midst of a pandemic: http://arnoldit.com/wordpress/2020/05/06/unusual-medical-marketing/

 

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