Google: Help the GOOG Find Your Business with the Help of Search Engine Optimization

July 11, 2019

One can buy Google ads. That may help.  But if you just want to create a listing for your business, you may have to do a bit of work. If your business does not come up in a Google query, that business may be missing out on sales. That’s called leaving money on the table. Not much fun DarkCyber thinks.

Well, there’s a fix. Just point your browser to this write up:

What do you do if Google My Business doesn’t understand your business? Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find them.

No kidding. That an SEO friendly title.

The write up points out this easy fix:

Fortunately, Google has been helpful in working with us to find a solution, which shows that Google is flexible and willing to evolve. As more companies adopt business models shorn of permanent locations, the bigger question is how will Google adapt over time? If you are one such business, you may need an advocate to work with Google – but it’s worth trying. Google, to its credit, watches for patterns of behavior among its users and adapts. It behooves Google to provide the best experience to its users, and if more of its users are struggling to find businesses, Google will adapt rather than lose them to another ecosystem.

Yep, Google is helpful. But not as helpful as hiring an SEO expert. There’s nothing like a “real” news story with substantive information. Fascinating. As Google’s results become less and less relevant to a user’s query, the SEO crowd wants to ensure that your business can be found even if the query is not relevant to your business. That’s just “good” business in SEO land.

Stephen E Arnold, July 11, 2019

Google Produces YouTube Series on SEO Myths

May 16, 2019

It seems Google has a new angle for its public relations. Search Engine Journal announces, “Google Steps Up Its Content Game with New YouTube Series on SEO Myths.” Writer Matt Southern tells us:

“Google is preparing to launch a new video series about SEO myths which is drastically different from its previous videos. The ‘SEO Mythbusting’ series will be hosted by Google’s Martin Splitt and published on the Google Webmasters YouTube channel. Splitt recently wrapped up a video series on JavaScript SEO, so he’s wasting no time moving on to the next thing. Judging from the trailer, Google has seriously upped the production value of its video content. … It’s best described as an insightful, engaging SEO talk show produced by Google.”

Southern has gleaned several probable episode topics from the trailer: Googlebot, JavaScript frameworks, and communication between developers and SEOs for example. Apparently, each episode will include a segment discussing SEO misconceptions with folks from the developer and/or SEO communities. The write-up embeds the 1.5 minute trailer, so curious readers should check it out.

Cynthia Murrell, May 16, 2019

Google: SEO Like a True Google Human Actor

April 18, 2019

We know Google’s search algorithm comprehends text, at least enough to produce relevant search results (though, alas, apparently not enough to detect improper comments in kiddie videos on YouTube). The mechanisms, though, remain murky. Yoast ponders, “How Does Google Understand Text?” Writer Jesse van de Hulsbeek observes Google keeps the particulars close to the vest, but points to some clues, like patents Google has filed. “Word embeddings,” or assessing closely related words, and related entities are two examples. Writing for his SEO audience, van de Hulsbeek advises:

If Google understands context in some way or another, it’s likely to assess and judge context as well. The better your copy matches Google’s notion of the context, the better its chances. So thin copy with limited scope is going to be at a disadvantage. You’ll need to cover your topics exhaustively. And on a larger scale, covering related concepts and presenting a full body of work on your site will reinforce your authority on the topic you specialize in.

We also noted:

Easier texts which clearly reflect relationships between concepts don’t just benefit your readers, they help Google as well. Difficult, inconsistent and poorly structured writing is more difficult to understand for both humans and machines. You can help the search engine understand your texts by focusing on: Good readability (that is to say, making your text as easy-to-read as possible without compromising your message)…Good structure (that is to say, adding clear subheadings and transitions)…Good context (that is to say, adding clear explanations that show how what you’re saying relates to what is already known about a topic).

The article does point out that including key phrases is still important. Google is trying to be more like a human reader, we’re reminded, so text that is good for the humans is good for the SEO ranking. Relevance? Not so much.

Cynthia Murrell, April 18, 2019

Semantic SEO: A Frothy Romp

November 6, 2018

Someone spent a long, long time assembling the information included in “Using Topic Modelling to Win Big with NLP and Semantic Search.” [The original spells “modelling” with two Ls. I have changed the spelling in my write up.] I am not exactly sure what “semantic search” means. I have a glimmer of understanding about natural language processing. Whether it works as one assumes is, of course, another thing entirely. The idea of “topic modeling” is new. “Models” I get. Topic modeling, not so much. My thought is that the phrase means indexing and categorization. But?

The slide deck covers quite a bit of ground in the Microsoft / LinkedIn / Slideshare document. The lingo in the document includes a bountiful gathering of buzzwords.Also, there’s an equation, although, I am not certain it clarifies. Could it be that its inclusion is intended to add some mathiness to the confection?

Here you go. Channel your inner Leibnitz with an intuitive view:

image

Remarkable what SEO experts can assemble.

Stephen E Arnold, November 6, 2018

image

Up Your Irrelevance Game. Sorry, SEO Game

October 8, 2018

Can your business save money by doing SEO itself? It’s the question that so many business owners have asked but may have been too afraid to act upon. However, it might be time to give it a shot, if you are willing to work on a steep learning curve. That was the confidence we walked away with after reading the recent Search Engine Journal story “What to Do When Things Go Wrong in SEO.”

Two tips that stood out to us revolved around what to do when your SEO isn’t working. Here are good places to consider:

  • Paid Links: Any form of payment is considered a problem by Google. If you’re buying ads and getting links to your site in return, the best policy is to implement a “nofollow” attribute on those links so Google won’t think you’re trying to spam their search results.
  • Web Directories: These are sites that organize websites into hierarchical directories, and these are largely useless today.

Seems simple, right?

While you might have to struggle through some trial and error to get a footing, it’s not out of anyone’s reach. In fact, lots of people are taking the reins of their own marketing and SEO. We vote that you should try. The worst thing that can happen is that it doesn’t work; Google penalizes you; you lose revenue; and you hire an expert or buy Google ads. Efficient.

Patrick Roland, October  8, 2018

Musicians And Small Business Can Influence Google Search

June 8, 2018

One of the problems with being a musicians is building and growing a fan base. The only way to grow a fan base is to get your name out there. Other than playing gigs, distributing music online is the best way, then musicians face the problem of getting their content to appear in search results. Search Engine Journal reports that, “Google Allows Musicians To Post Directly To Search Results” that could be a new benefit for the budding superstar.

Using the Google Posts, musicians and small businesses can publish short updates that will appear at the top of Google search results. This feature was first developed for musicians in pop and electronic dance music genres, but now it is widely available to all musicians and it is accessible through the Knowledge Panel.

Here is how it works:

“Updates from musicians will appear within their respective Knowledge Panel, which typically shows up when the artist’s name is searched for specifically. Musicians will be able to publish text, images, videos, and GIFs. A blue checkmark will indicate when the updates are from a verified musician. This feature is now live in Google search results worldwide.”

Being at the top of Google search results is a boon for small businesses and budding musicians. It will attract more customers and people to a growing fan base.

Whitney Grace, June 8, 2018

Want Mobile Traffic? New Tactics May Be Needed

May 30, 2018

I read “Mobile Direct Traffic Eclipses Facebook.” Like any research, I like to know the size of the sample, the methodology, and the “shaping” which the researchers bring to the project. To answer these questions, one must see other sources cited in the write up, including Nieman Lab, which appears to be recycling Chartbeat data. In short, I don’t know much about the research design or other aspects of the research.

Nevertheless, I noted a handful of statements or “facts” which on the surface struck me as interesting. The study data appear to support the assertion that “mobile does not equal social”.

First, the study reports that “mobile direct to traffic has surpassed Facebook.” I think this means that if those in the sample use a mobile device, some of those users use an app or a browser to go directly to a site. At first glance, Facebook seems to be a major player but it is, according to the survey, trending down from being the gateway to information for some mobile device users.

Second, the write up points out sites offering “content” are not losing visitors. On one hand, the finding suggests that Facebook is not a gateway trending upwards. I have seen reports suggesting that Facebook has been negatively affected by the Cambridge Analytica matter, but I have also seen reports which assert that Facebook is adding users. Which is it? That’s the question, isn’t it?

Third, the Chartbeat data put Google as the leading source of traffic to sites. What this means is that the “gap” between Facebook and Google as referrers seems to be getting bigger. Bad news for Facebook and good news for Google if the data are accurate.

Several observations:

  • The data, if accurate, make it clear that Google and its Android operating system have a clear path to the barn
  • Facebook may have to begin the process of adapting to mobile users who do not use Facebook as the gateway to the Internet (whatever that ends up being)
  • Governments interested in censoring certain content streams have a crude road map for determine what online destinations should be cut off from the information superhighway. (The law enforcement addiction to Facebook and Twitter may require some special treatment at clinics run by Google and high traffic destinations accessed via an app.)

To sum up, if the data in the Chartbeat report are accurate, changes are underway. Some positive, some negative. There is, however, that “if.”

Stephen E Arnold, May 30, 2018

Free Keyword Research Tools

May 15, 2018

Short honk: Search Engine Watch published a write up intended for SEO experts. The article contained some useful links to free keyword search tools. Even if you are not buying online ads or fiddling with your indexing, the services are interesting to know about. Here they are:

Stephen E Arnold, May 15, 2018

Correlation the SEO Way. Maybe Not?

April 11, 2018

Here is a fact about Hollywood: They love to boil movies down to a formula and regurgitate every movie into said formula over and over again. Some examples are Disney animated films, superhero films prior to the Disney Marvel franchise, and the Roman/Greek epics circa mid-twentieth century. Instead of focusing on how to tell a good story, Hollywood focuses on the auxiliary components like location, actors, and special effects.

Micheal Martinez from SEO Theory recently wrote, “Google Correlation Studies Are Sham Search Engine Optimization” and expressed that trying to learn anything from Google correlation studies is worthless. It is like Hollywood trying to develop a formula that delivers absolutely nothing. Martinez explains that Google changes it search rankings based on an algorithm. That algorithm is updated in real time from Google’s search index, so trying to create a formula to guarantee top hits is useless:

“The illusion of the power of correlation studies was driven by the popularity of one or two well-known “SEO” blogs — but I don’t want to single anyone out because, frankly, this problem didn’t arise due to the popularity of anyone’s blog. This problem arose because people in the SEO industry are too gullible and willing to accept any bullshit that is embedded in a Power Point presentation or infographic. That is, 100% of us put too much credence into presentation and insufficient analysis into methodology. I can’t exclude myself from that — not because I have ever believed any of these “correlation does not equal causation (wink wink)” arguments but because I find it too easy to point to what someone else says and use that as a reference for something I want to believe. I catch myself doing this all the time.”

There is not a reliable way to track and measure Google’s algorithm data. The only people who know that information are Google employees and they are not about to share their secrets. It is smart to be aware of SEO practices to develop good content, just do not follow them religiously.

Whitney Grace, April 11, 2018

SEO: A Growth Business and a Relevance Killer in One Go

April 6, 2018

Beyond Search believes that SEO is more appropriately characterized as “the relevance destroyer.” For companies unwilling to pay for traffic, search engine optimization “experts” have worked to make sure that irrelevant results are the norm. The goal is putting their clients’ Web links in a results list. Nice and annoying to us here in Harrod’s Creek.

In our opinion, SEO is not what we would call reliable. It’s a great way to dispose of extra cash for those with money to waste. Still, as Search Insider reminds us, the profession persists; they ponder, “Are Search Professionals Optimistic About 2018?” Writer Laurie Sullivan cites the recent Local Search Industry Survey from research firm BrightLocal, and one glance at the graph she shares shows most SEO pros expect a rosy year ahead, undeterred by certain challenges. Sullivan specifies:

“Despite the continual search algorithm changes by Google and Bing, 92% of search-engine-optimization professionals feel optimistic that 2018 will be a good year for SEO professionals. But 73% think delivering client results will become more difficult. A study conducted by BrightLocal that benchmarks business practices, pricing, services, attitudes and growth expectations during the past year reveals the average search professional does 7.7 different SEO and business-related tasks weekly. For that, they earn on average $61,711 annually. Overall, the local SEO industry has a positive outlook for 2018, with 92% admitting they feel optimistic about what’s to come for search next year. About 34% are very optimistic and 92% of SEO professionals think 2018 will be a positive year for the search industry. Just 9% said they feel pessimistic or very pessimistic.”

An interesting addition to this year’s annual study is discussion of SEO pricing; they found that the average hourly rate to be $110 per hour. Most respondents say they work about 40 hours a week, and report an increase in clientele in 2017. Their favorite jobs, most report, involve wrangling large amounts of data, like performing optimization and analysis tasks. See the write-up for more statistics from the survey.

Cynthia Murrell, April 6, 2018

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