Scadarlia Refines Internet Search Results

June 27, 2017

You can add a touch of arts-and-crafts to your online searches with a third-party preview-and-notation app—“Scadarlia: New Approach to Search Engines Using.” The promo page includes a video and is full of illustrative screenshots. What interests us is the way Scadarlia evaluates the relevance of each result. The Softpedia download page goes into the tech behind the folksy-looking add-on:

The program prompts you with a main window that is split into two sections, which should reinterpret your approach to search engines. While the left section is dedicated to keywords as well as the list of results the search engine considers suitable for your inquiry, the right panel shows the URL you want to analyze in detail. While this may look like a program packing ordinary browser-like capability, it is not. In fact, the application differentiates itself through its ability to follow a series of rules when displaying the results of a Google or Bing search. It can analyze the position of your keywords within your page, making sure that they are as close to one another as possible, since this is what makes them more representative for what you have in mind.

Other features include the color-coding sites by usefulness and the abilities to blacklist sites and to create stop words. The full version can be downloaded for $9.95 from its Softpedia page.

Cynthia Murrell, June 27, 2017

Decoding SEO and Traffic Generation

June 12, 2017

Businesses are desperately trying to get noticed online. However, most businesses focus on generating traffic while sidelining the ultimate motive of generating sales.

According to an article published on Business 2 Community titled The Ugly Truth: Why SEO Isn’t Driving Better Website Sales, the author states:

Driving traffic to your website with SEO is only half the battle. It’s also important to make sure your website is designed in a way that converts those leads into sales. When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.

What business owners fail to understand is that traffic is just one part of the equation in generating sales online. You need to keep your potential customers engaged, develop trust among them, and offer them incentives among many other things. With millions of websites being launched every day, these are some of the key factors that can set you apart from the herd. Focus on generating sales and not just driving traffic, or resort to Google AdWords Campaigns.

Vishal Ingole, June 12, 2017

Which Beyond Search? Text Processing or Meet Market?

April 3, 2017

In Madrid last week, a person showed me a link to Beyond Search. Nope, not this Beyond Search but to an executive recruitment firm based in London. This outfit owns the url beyondsearch.net and had the good sense to piggyback on the semantic value created by my Kentucky thoughts about search, content processing, text analytics and related subjects.

I took a quick look at the company’s Web site, which looks quite a bit like one of those Squarespace instant sites with sliders, large type, and zippy images. There were a couple of points I noted. Permit me to focus on the staff and the partners of the London-based “get you a new job, pal” store front.

First, the list of partners includes a link to a Brazilian executive recruitment company named Grupo Selpe. I used to live in Campinas, and I did a quick check of this company. The connection between Grupo Selpe and Beyond Search seems to be one of Beyond Search’s “directors.” There’s not much information about the executive directors, but we will continue to monitor the named entities. There was one link related to Grupo Selpe and Beyond Search, and it was dated 2005. Odd that in 12 years, there’s only one modest reference to the London shot house type company.

Second, we noted that the founder of Beyond Search is a person allegedly named James Davies. He too exists in a bit of an information vacuum. His LinkedIn page reports that he is a graduate of Keele University, and he has been the founder of two interesting Google-scale operations; specifically:

  • ScaleUp Works, a conference designed to raise investment funds
  • Walker Davies, an outfit described as “the UK’s pre-eminent startup and scale up hiring specialists”.

Walker Davies is interesting because it is listed as one of the “partners” of the Beyond Search recruitment outfit. It strikes me that Walker Davies and Beyond Search are in the same business: Headhunting, a colloquial terms popular in the US for moving a person to a new job.

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Headhunting refers to the practice of some indigenous people. Beyond Search, despite its aboriginal origins, consumes only geese. Beyond Search in London may consume the careers of certain individuals. Beyond Search is enjoyed by certain individuals familiar with our approach and work for certain government entities engaged in law enforcement. Beyond Search in London is familiar to the pay-to-play aspect of executive recruitment; for instance, this company, Not Actively Looking.

Third, one of the partners of the recruitment outfit is the Financial Times. It apparently had a Non Executive Directors’ Club. I clicked on the link to the Financial Times, a publication which I view as one which tries not to get embroiled in illegal, underhanded, and deceptive practices. (I could be incorrect of course.) What happens when I follow the link? I get a 404 error.

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This snippet from the headhunting Web site says that Beyond Search is proud to be partners with the Financial times Non Executive Director’s Club. Please, note the typographical error introduced between the logo and the executive placement service’s rendering of the identical text. Careless? No, just a bad link. I saw this when I clicked on the logo:

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It seems that the Financial Times does not want to be captured in the headhunters’ pot of boiling oil or the Beyond Search headhunting outfit does not have the ability to get details right. If that is indeed the case, I am not sure I would entrust my Beyond Search goose’s job search to those who might plop the dear bird into a pot and sit back and wait for goose with sauerkraut. “Sour” right?

Fourth, The OwenJames’s link is not active. But it seems to be given pride of place on the Beyond Search LinkedIn page. I find that interesting because even my LinkedIn page includes slightly more timely information. Compare the two entries and decide for yourself: The Arnold LinkedIn page vs. the James Davies’ page.

Beyond Search BeyondSearch
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Fifth, the Beyond Search partner Paradox is in the coaching business. No, not football in the Roman Abramovich school of management. (See “Ruthless Sacking Is the Hallmark of Roman Abramovich Empire.” The Paradox service strikes me as somewhat vague. As a former Booz, Allen & Hamilton lackey, I understand the value of vagueness. I did enjoy the quote from Niels Bohr: The opposite of a correct statement is a false statement.” But is that what Paradox is about? False statements. I know that folks in Harrod’s Creek are not as sharp as those from more sophisticated cities like London, but the paradox is that I don’t understand how paradox is the heart of leadership.

An outfit with the same name as this beloved blog may have some good qualities. Granted, the punctuation errors, Financial Times’s link which isn’t, and the fascinating grab bag of partners suggests that the headhunter outfit is an interesting operation.

Rah, rah, to any company which wishes to hang on the webbed feet of the flying goose. Remember. When the Beyond Search goose lands, it can lay golden eggs. Sometimes, however, it can leave a deposit which can discolor paint with poo burn like this:

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The opposite of the truth is what again? Ah, right. The Beyond Search operation in the UK. Recruit on, I say.

Stephen E Arnold, April 3, 2017

Chan and Zuckerberg Invest in Science Research Search Engine, Meta

March 1, 2017

Mark Zuckerberg and his wife Priscilla Chan have dedicated a portion of their fortune to philanthropy issues through their own organization, the Chan Zuckerberg InitiativeTech Crunch shares that one of their first acquisitions is to support scientific research, “Chan Zuckerberg Initiative Acquires And Will Free Up Science Search Engine Meta.”

Meta is a search engine dedicated to science research papers and it is powered by artificial intelligence.  Chan and Zuckerberg plan to make Meta free in a few months, but only after they have enhanced it.  Once released, Meta will help scientists find the latest papers in their study fields, which is awesome as these papers are usually blocked behind paywalls.  What is even better is that Meta will also assist funding organizations with research and areas with potential for investment/impact.  What makes Meta different from other search engines or databases is quite fantastic:

What’s special about Meta is that its AI recognizes authors and citations between papers so it can surface the most important research instead of just what has the best SEO. It also provides free full-text access to 18,000 journals and literature sources.

Meta co-founder and CEO Sam Molyneux writes that “Going forward, our intent is not to profit from Meta’s data and capabilities; instead we aim to ensure they get to those who need them most, across sectors and as quickly as possible, for the benefit of the world.

CZI invested $3 billion dedicated to curing all diseases and they already built the Biohub in San Francisco for medical research.  Meta works like this:

Meta, formerly known as Sciencescape, indexes entire repositories of papers like PubMed and crawls the web, identifying and building profiles for the authors while analyzing who cites or links to what. It’s effectively Google PageRank for science, making it simple to discover relevant papers and prioritize which to read. It even adapts to provide feeds of updates on newly published research related to your previous searches.

Meta is an ideal search engine, because it crawls the entire Web (supposedly) and returns verified information, not to mention potential research partnerships and breakthroughs.  This is the type of database researchers have dreamed of for years.  Would CZI be willing to fund something similar for fields other than science?  Will they run into trouble with other organizations less interested in philanthropy?

Whitney Grace, March 1, 2017

A Famed Author Talks about Semantic Search

February 24, 2017

I read “An Interview with Semantic Search and SEO Expert David Amerland.” Darned fascinating. I enjoyed the content marketing aspect of the write up. I also found the explanation of semantic search intriguing as well.

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This is the famed author. Note the biceps and the wrist gizmos.

The background of the “famed author” is, according to the write up:

David Amerland, a chemical engineer turned semantic search and SEO expert, is a famed author, speaker and business journalist. He has been instrumental in helping startups as well as multinational brands like Microsoft, Johnson & Johnson, BOSCH, etc. create their SMM and SEO strategies. Davis writes for high-profile magazines and media organizations such as Forbes, Social Media Today, Imassera and journalism.co.uk. He is also part of the faculty in Rutgers University, and is a strategic advisor for Darebee.com.

Darebee.com is a workout site. Since I don’t workout, I was unaware of the site. You can explore it at Darebee.com. I think the name means that a person can “dare to be muscular” or “date to be physically imposing.” I ran a query for Darebee.com on Giburu, Mojeek, and Unbubble. I learned that the name “Darebee” does come up in the index. However, the pointers in Unbubble are interesting because the links identify other sites which are using the “darebee” string to get traffic. Here’s the Unbubble results screen for my query “darebee.”

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What I found interesting is the system administrator for Darebee.com is none other than David Amerland, whose email is listed in the Whois record as david@amerland.co.uk. Darebee is apparently a part of Amerland Enterprises Ltd. in Hertfordshire, UK. The traffic graph for Darebee.com is listed by Alexa. It shows about 26,000 “visitors” per month which is at variance with the monthly traffic data of 3.2 million on W3Snoop.com.

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When I see this type of search result, I wonder if the sites have been working overtime to spoof the relevance components of Web search and retrieval systems.

I noted these points in the interview which appeared in the prestigious site Kamkash.com.

On relevance: Data makes zero sense if you can’t find what you want very quickly and then understand what you are looking for.

On semantic search’s definition: Semantic search essentially is trying to understand at a very nuanced level, and then it is trying to give us the best possible answer to our query at that nuanced level of our demands or our intent.

On Boolean search: Boolean search essentially looks at something probabilistically.

On Google’s RankBrain: [Google RankBrain] has nothing to do with ranking.

On participating in Google Plus: Google+ actually allows you to be pervasively enough very real in a very digital environment where we are synchronously connected with lot of people from all over the world and yet the connection feels very…very real in terms of that.

I find these statements interesting.

Read more

Bing Improvements

February 17, 2017

Online marketers are usually concerned with the latest Google algorithm, but Microsoft’s Bing is also a viable SEO target. Busines2Community shares recent upgrades to that Internet search engine in its write-up, “2016 New Bing Features.” The section on the mobile app seems to be the most relevant to those interested in Search developments. Writer Asaf Hartuv tells us:

For search, product and local results were improved significantly. Now when you search using the Bing app on an iPhone, you will get more local results with more information featured right on the page. You won’t have to click around to get what you want.

Similarly, when you search for a product you want to buy, you will get more options from more stores, such as eBay and Best Buy. You won’t have to go to as many websites to do the comparison shopping that is so important to making your purchase decision.

While these updates were made to the app, the image and video search results were also improved. You get far more options in a more user-friendly layout when you search for these visuals.

The Bing app also includes practical updates that go beyond search. For example, you can choose to follow a movie and get notified when it becomes available for streaming. Or you can find local bus routes or schedules based on the information you select on a map.

Hartuv also discusses upgrades to Bing Ads (a bargain compared to Google Ads, apparently), and the fact that Bing is now powering AOL’s search results (after being dropped by Yahoo). He also notes that, while not a new feature, Bing Trends is always presenting newly assembled, specialized content to enhance users’ understanding of current events. Hartuv concludes by prompting SEO pros to remember the value of Bing.

Cynthia Murrell, February 17, 2017

More Semantic Search Cheerleading: My Ears Hurt

February 8, 2017

I read “Semantic Search. The Present and Future of Search Engine Optimization .” Let’s be clear. The point of this write up has zero to do with precision and recall. The goal strikes me as generating traffic. Period. Wrapping the blunt truth in semantic tinsel does not change the fact that providing on point information is not on the radar.

I noted this statement and circled it in wild and crazy pink:

SEO in the current times involves user intent to provide apt results which can help you to improve your online presence. Improvement is possible by emphasizing on various key psychological principles to attract readers; rank well and eventually expand business.

When I look for information, my intent is pretty clear to me. I have learned over the last 50 years that software is not able to assist me. May I give you an example from yesterday, gentle reader. I wanted information about Autonomy Kenjin, which became available in the late 1990s. It disappeared. Online was useless and the search systems I used either pointed me to board games, rock music, or Japanese culture. My intent is pretty clear to me. Intent to today’s search systems suck when it comes to my queries.

The write up points out that semantics will help out with “customer personality guiding SEO.” Maybe for Lady Gaga queries. For specialized, highly variable search histories, not a chance. Systems struggle to recognize the intent of highly idiosyncratic queries. Systems do best with big statistical globs. College students like pizza. This user belongs to a cluster of users labeled college students. Therefore, anyone in this cluster gets… pizza ads. Great stuff. Double cheese with two slices of baloney. Then there are keywords. Create a cluster, related terms to it. Bingo. Job done. Close enough for today’s good enough approach to indexing.

The real gems of the write up consist of admonitions to write about a relevant topic. Relevant to whom, gentle reader. The author, the reader, the advertiser? Include concepts. No problem. A concept to you might be a lousy word to describe something to me; for example, games and kenjin. And, of course, use keywords. Right, double talk and babble.

Semantic SEO. Great stuff. Cancel that baloney pizza order. I don’t feel well.

Stephen E Arnold, February 8, 2017

Google Semantics Sort of Explained by an SEO Expert

February 1, 2017

I know that figuring out how Google’s relevance ranking works is tough. But why not simplify the entire 15 year ball of wax for those without a grasp of Messrs. Brin and Page, their systems and methods, and the wrapper software glued on the core engine. Keep in mind that it is expensive and time consuming to straighten a bent frame when one’s automobile experiences a solid T bone impact. Google’s technology foundation is that frame, and over the years, it has had some blows, but the old girl keeps on delivering advertising revenue.

I read “Semantic Search for Rookies. How Does Google Search Work” does not provide the obvious answer; to wit:

Well enough for the company to continue to show revenue growth and profits.

The write up takes a different tact toward the winds of relevance. I highlighted this passage:

Google’s semantic algorithm hasn’t developed overnight. It’s a product of continuous work:

  • Knowledge Graph (2012)
  • Hummingbird (2013)
  • RankBrain (2015)
  • Related Questions and Rich Answers (ongoing)

The work began many years before 2012, but that is of no consequence to the SEO whiz explaining how Google search works.

The write up then brings up the idea of semantic and relevance obstacles. I won’t drag issues such as disambiguation, a user’s search history, and Google’s method of dealing with repetitive queries. I won’t comment on Ramanathan Guha’s inventions nor bring up the word in semantics which began when Jeff Dean revealed how many versions of Britney Spears name were in one of Google’s suggested search subsystems.

The way to take advantage of where Google is today boils down to writing an article, a blog post similar to this one you are reading, or any textual information to employing user oriented phrasing and algorithm oriented phrasing. The explanation of these two types of phrasing was too sophisticated for me. I urge you, gentle reader, to consult the source document and learn yourself by sipping from the font of knowledge. (I would have used the phrase “Pierian spring” but that would have forced me to decide whether I was using a bound phrase, semantic oriented phrase, or algorithm oriented phrase. That’s too much work for me.

The write up concludes with these injunctions:

If you wish to create well-optimized content, you shouldn’t focus on text in the traditional sense. Instead, you should focus on words and word formation which Google expects to see. In this day and age, users’ feedback plays a crucial role in determining the importance of content. You will have to cater to both sides. Create content with lots of synonyms and semantically related words incorporated in it. Try to be provocative and readable at the same time.

I don’t want to rain on the SEO poobah’s parade, but there are some issues that this semantic write up does not address; namely, the challenge of rich media. How does one get one’s video indexed in a correct way in YouTube.com, GoogleVideo.com, Vimeo.com, or one of the other video search systems. What about podcasts, still images, Twitter outputs, public Facebook goodies, and social media image sharing sites?

My point is that defining semantics in terms of a particular content type suggests that Google has a limited repertoire of indexing, metatagging, and cross linking methods. Perhaps a quick look at Dr. Guha’s semantic server would shed some light on the topic? Well, maybe not. This is, after all, SEO oriented with semantic and algorithmic phrasing I suppose.

Stephen E Arnold, February 1, 2017

PageRank Revealed with a Superficial Glance

December 24, 2016

I read “19 Confirmed Google Ranking Factors.” The table below comes from my 2004 monograph The Google Legacy. You will be able to view a seven minute summary on December 20, 2016. The table in The Google Legacy table consists of more than 100 factors used in the Google relevance system. Each of the PageRank elements was extracted from open source information; for example, journal articles, Google technical papers which were once easily available from Google, patents, various speeches, and blog posts. We estimated that the factors are tuned and modified to deal with hacks, tricks, and new developments. Here is an extract from the tables in The Google Legacy:

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Imagine my surprise when I worked through the 19 factors in the article “19 Confirmed Google Ranking Factors.” My research suggested that by 2004, Google had layered on and inserted many factors which the company did not document. These adjustments have continued since 2004 when production of The Google Legacy began and changes could not longer be made to the book text.

The idea that one can influence PageRank by paying attention to a handful of content, format, update, and technical requirements is interesting for two reasons:

  1. It continues the simplification of the way people think about Google and its methods
  2. Google faces “inertia” when it comes to making changes in its core relevance methods; that is, it is easier for Google to “wrap” the core with new features than it is to make certain changes. That’s the reason there is an index for mobile search and an index for desktop search.

Here’s an example of the current thinking about Google’s relevance ranking methods from the article cited in this blog post: Links. Yep, PageRank relies on links. Think about IBM Almaden Clever and you get a good idea how this works. What Google has added were methods which pay attention to less crude signals. Google also pays attention to signals which “deduct” or “down check” a page or site. Transgressions include duplicate content and crude tricks to fool Google’s algorithms; for example, you click on a link that says “White House” and you see porn. This issue and thousands of others have been “fixed” by Google engineers. My 2004 listing of 100 factors is a fraction of the elements the Google relevance systems process.

Another example of relevance simplification appears in “10 Google Search Ranking Factors Content Marketers Should Prioritize (And 3 You Shouldn’t).” Yep, almost 20 years of relevance tweaks boil down to a dozen rules. Hey, if these worked, why isn’t everyone in the SEO game generating oodles of traffic? Answer: The Google system is a bit more slippery and requires methods with more rubber studs on the SEO gym shoe.l

The problem with boiling down Google’s method to a handful of checkpoints is that the simplification can impart false confidence. Do this and the traffic does NOT materialize. What happened? The answer is that a misstep has been introduced while doing the “obvious” search engine optimization tweak. To give one example, consider making changes to one’s site. Google notes frequency and type of changes to a Web site. How about those frequent and radical redesigns. How does Mother Google interpret that information?

Manipulating relevance in order to boost a site’s ranking in a results list can have some interesting consequences. Over the years, I have stated repeatedly that if a webmaster wants traffic, buy AdWords. The other path is to concentrate on producing content which other people want to read. Shortcuts and tricks can lead to some fascinating consequences and, of course, work for the so called search engine optimization experts.

Matt, Matt, where are you now? Oh, that’s right…

Stephen E Arnold, December 24, 2016

SEO Craziness: Design Is the Most Important Ranking Factor

December 3, 2016

I love the search engine optimization “experts.” The concepts, the ideas, the confections—Amazing. I read “Design: The Top SEO Ranking Factor.” The main idea is that arts and crafts are more important than accuracy, useful information, clear presentation, and the other factors identified by Google itself.

I learned:

The only way to sustain organic search ranking is to offer an experience that users engage with after landing on it.

I love statements containing the word “only.” The idea is that there is one, unique, remarkable, go-to thing to do to pump up a result is a list of results or in an app designed to provide search even though the user does not know he/she is performing a search. The write up explains:

User-centered design of organic search landing experiences is pretty simple: provide clearly scannable [sic], relevant, compelling text above the fold. Anything that distracts from that mission defeats the purpose.

Cart before horse and ready-fire-aim are essential tools for this approach to providing useful and usable information.

Stephen E Arnold, December 3, 2016

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