February 16, 2017
I know that many search wizards have short memories. If the mavens have long memories, the thought process may be that no one remembers the past. Yo, gentle reader, I do. Exalead, a search and retrieval system, spawned by a former member of the AltaVista team is now part of Dassault, the French super engineering firm. At one time, clear eyed marketers at Exalead decided that the best way to sell licenses to Exalead’s pretty good search system was to position the system as the enabler of search based applications. One of the Dassault Exalead wizards wrote a book about this. The book appeared in 2011 as “Search Based Applications: At the Confluence of Search and Database Technologies” by Dr. David Grefenstette and Laura Wilbur.
Imagine my surprise when I read “Lucidworks Fusion 3 Enables Teams to Build Enterprise Search Apps Easier and Faster.” The write up explains:
Fusion 3 provides out-of-the-box capabilities for teams seeking to build robust enterprise-level search applications. With greater operational simplicity, IT personnel can now leapfrog months ahead in the development cycle, which allows them to focus on customizing applications to meet unique business needs. Shortening the development cycle even more, a streamlined guided setup feature makes Fusion 3 accessible to non-technical teams who can quickly build search applications that meet high user expectations.
There you go. A decade after the Exalead push for search based applications, Lucidworks (really?) has recycled another vendor’s concept. Note that the phrase “search based applications” was not new to Exalead. I recall hearing it used by one of Personal Library Software’s marketers decades earlier.
Will Lucidworks (really?) marketing pitch generate revenue? Exalead used its positioning to sell itself to Dassault in 2009? Will Lucidworks (really?) find a buyer? There are a number of open source integrators floating around.
More than recycled plastic is going to be needed to spark a renaissance in vendors piggybacking on the free and open source Lucene and Solr software in my opinion.
Then there is search history, but that’s no longer important or even interesting. This type of search marketing recycling amuses me, and I was an adviser to Exalead and one of the reviewers of the Search Based Applications book.
Stephen E Arnold, February 16, 2017
February 16, 2017
The article on PRWeb titled WAND, Inc. Announces the Launch of the WAND eCommerce Taxonomy Portal discusses the breakthrough in classification technology from WAND. WAND Inc. is a Denver-based company that has been around since 1938 and holds a tight grip on industry vertical taxonomies, business taxonomies, and specialty domain taxonomies.
Users of the WAND eCommerce Taxonomy Portal can select from a content library of more than 44,000 hierarchical categories, 70,000 attributes, and over 260,000 attribute values to jump-start a taxonomy. Tools to customize the category hierarchy and attribute templates are simple to use and the pre-defined content can be augmented with new categories and attributes to efficiently build a custom taxonomy. The resulting custom product taxonomy can be exported into any common data format for import into product information management software or ecommerce platforms.
Perfect for retail, ecommerce, procurement, MDM, and manufacturing companies, the eCommerce Taxonomy Portal provides a foundation to build on, and averts the painstaking process of building classifications up from scratch. Mark Leher, WAND’s COO, is quoted in the article defining the web-based applications place in the master data management arena. He explains that it can be used to speed up taxonomy projects by empowering users to simply edit, rather than start from the very beginning.
Chelsea Kerwin, February 16, 2017
February 15, 2017
We read with some trepidation the Kansas City Business Journal’s article, “Former Perceptive’s Parent Gets Acquired for $3.6B in Cash.” The parent company referred to here is Lexmark, which bought up one of our favorite search systems, ISYS Search, in 2012 and placed it under its Perceptive subsidiary, based in Lenexa, Kentucky. We do hope this valuable tool is not lost in the shuffle.
Reporter Dora Grote specifies:
A few months after announcing that it was exploring ‘strategic alternatives,’ Lexmark International Inc. has agreed to be acquired by a consortium of investors led by Apex Technology Co. Ltd. and PAG Asia Capital for $3.6 billion cash, or $40.50 a share. Legend Capital Management Co. Ltd. is also a member of the consortium.
Lexmark Enterprise Software in Lenexa, formerly known as Perceptive Software, is expected to ‘continue unaffected and benefit strategically and financially from the transaction’ the company wrote in a release. The Lenexa operation — which makes enterprise content management software that helps digitize paper records — dropped the Perceptive Software name for the parent’s brand in 2014. Lexmark, which acquired Perceptive for $280 million in cash in 2010, is a $3.7 billion global technology company.
If the Lexmark Enterprise Software (formerly known as Perceptive) division will be unaffected, it seems they will be the lucky ones. Grote notes that Lexmark has announced that more than a thousand jobs are to be cut amid restructuring. She also observes that the company’s buildings in Lenexa have considerable space up for rent. Lexmark CEO Paul Rooke is expected to keep his job, and headquarters should remain in Lexington, Kentucky.
Cynthia Murrell, February 15, 2017
February 14, 2017
A feature article on CNN recently provided some background on Dark Web marketplaces. Entitled Inside the illegal online weapons trade, this piece shares the story of Michael Andrew Ryan. Ryan adopted the moniker gunrunner and opened up a gun sales business on the Dark Web while based in a small town in Kansas. Dark Web trading statistics are tough to pinpoint. However, in comparison with other illegal online trading, gun sales on the Dark Web are less than 3% according to a Carnegie Mellon professor and researcher. The author writes,
By the way, it’s entirely legal to buy guns online in the U.S. — although the process is more complicated, depending on various factors. Nonetheless, the ATF said it’s taking enforcement to a new level by creating an Internet Investigations Center aimed at combating illegal online gunrunners. The center includes federal agents, legal counsel and investigators. Their job: track illegal online firearms trafficking and feed intelligence to agents in the field. It’s a gigantic task, which aims to hit a constantly moving target.
While we will not comment on the sensationalizing and dramatizing of the Dark Web through Ryan’s story, we can say found the concluding remarks above to be helpful. This presents a good picture of the interconnectivity between multiple layers of law enforcement. It also hints at a need for technology upgrades in this cybersecurity arena.
Megan Feil, February 14, 2017
Data Mining Firm Cambridge Analytica Set to Capture Trump White House Communications Contract and Trump Organization Sales Contract
February 13, 2017
The article titled Data Firm in Talks for Role in White House Messaging — And Trump Business on The Guardian discusses the future role of Cambridge Analytica in both White House communication and the Trump Organization as well. Cambridge Analytica is a data company based out of London that boasts crucial marketing and psychological data on roughly 230 million Americans. The article points out,
Cambridge’s data could be helpful in both “driving sales and driving policy goals”, said the digital source, adding: “Cambridge is positioned to be the preferred vendor for all of that.”… The potential windfall for the company comes after the Mercers and Cambridge played key roles in Trump’s victory. Cambridge Analytica was tapped as a leading campaign data vendor as the Mercers… The Mercers reportedly pushed for the addition of a few top campaign aides, including Bannon and Kellyanne Conway, who became campaign manager.
Robert Mercer is a major investor in Cambridge Analytica as well as Breitbart News, Steve Bannon’s alt-right news organization. Steve Bannon is also on the board of Cambridge Analytica. The entanglements mount. Prior to potentially snagging these two wildly conflicting contracts, Cambridge Analytica helped Trump win the presidency with their data modeling and psychological profiling that focuses on building intimate relationships between brands and consumers to drive action.
Chelsea Kerwin, February 13, 2017
February 13, 2017
Have you ever heard of dark pools? You may be hearing more about them as Bitcoin pioneer Jered Kenna and TradeZero offer digital currency dark pool trading. According to this International Business Times article, these two have created the world’s first dark pool exchange for Bitcoin. Their plan is to eventually scale to include other digital currencies. What is a dark pool? It is a private exchange to trade securities in a way where large transactions can occur without impacting the marketing. This means it can be used to avoid adverse price movements. We learned,
The Bitcoin market is less liquid than traditional FX and hence more volatile. Dark pool trading in Bitcoin would be useful to mainstream investors who may want to make large trades in Bitcoin, or use it as a currency hedge without alerting the market to their positions. Kenna, who launched the first US Bitcoin exchange in 2011, brings a wealth of experience to the table. He told IBTimes UK: “Dark pool trading certainly mitigates volatility where individuals making large trades are concerned.
Apparently, the size of the trade one would need to impact the Bitcoin market in is much smaller than what traditional traders experience. Jared Kenna appears to be projecting the future of Bitcoin, and non-traditional currencies in general, to explode. Why else would there be such a need for this kind of service? This is something we will be keeping an eye on, especially as it may come to be more interconnected with Dark Web matters.
Megan Feil, February 13, 2017
February 10, 2017
In one eight hour period I noticed these rah rah write ups about IBM Watson doing taxes. How timely? What a coincidence that these publications ran stories about yet another Watson achievement. Everything it seems except sustainable revenue.
Here are the write ups I reviewed:
- Fast Company, “H&R Block’s Watson-Powered Robots Are Here To Help With Your Taxes” stating “Block and IBM say Watson has digested 600 million “data points” from past filings to learn tips and tricks.” I bet those IRS analysts love those “tricks.”
- TechCrunch, “H&R Block Is Now Using IBM Watson to Find Tax Deductions,” stating “Beginning Sunday, February 5th, H&R Block customers will be able to interact with the new system at the company’s retail locations.” Nifty. Foot traffic for those who want H&R Block to “do” their taxes. In short, no hands on yet, right?
- New York Times, “IBM Gives Watson a New Challenge: Your Tax Return,” stating “For IBM, the collaboration with H&R Block underlines its strategy in the emerging market for artificial intelligence technology. Watson will touch consumers, but through IBM’s corporate clients.” You may have to pay to view this apparent chunk of marketing collateral. I love the “touch” thing.
You get the idea. A huge PR push for Watson, H&R Block, a promo for a super bowl commercial, and jargon about how smart Watson because it indexes text.
Revenues? Did anyone mention revenues? Cost? Did anyone mention cost? Competitive technology? Did anyone mention competitors? Editorial rigor? Are you nuts? Rigor. What’s that?
Nah. Watson. Weakly.
Stephen E Arnold, February 10, 2017
February 10, 2017
Business is apparently booming for Dark Web drug sales. Business Insider published an article that reports on this news: An in-depth new study shows that the online market for illegal drugs is skyrocketing. The study conducted by RAND Europe found the number of transactions on illegal drug sites has tripled since 2013, and revenues have almost doubled. Apparently, most of the shipping routes are within North America. The article tells us,
Elsewhere in the study, researchers found that wholesale transactions (which it categorised as sales worth over $1,000 [£770]) generated a quarter of total revenue for drug marketplaces. That figure was unchanged between 2013 and 2016, though. Cannabis was the most popular drug globally, making up 33% of drug marketplace transactions. But the report looked at sales to Holland specifically and found that it only made up 17% of transactions there. That’s likely because the sale of cannabis is legal in the country through licensed venues, reducing the need for people to use illegal online stores.
The year 2013 carries meaning because it was in fall 2013 that the Silk Road was shut down. This study suggests its closure did not eliminate Dark Web drug sales. As the article alludes to, as cannabis laws may or may not change in the United States, it will be interesting to see how this affects Dark web use and marketplace sales.
Megan Feil, February 10, 2017
February 3, 2017
Machine translation means that a computer converts one language into another. The idea is that the translation is accurate; that is, presents the speaker’s or writer’s message payload without distortion, odd ball syntax, and unintended humor. What’s a “nus”? The name of a nuclear consulting company or a social mistake? Machine translation, as an idea, has been around since that French whiz Descartes allegedly cooked up the idea in the 17th century.
I read two almost identical articles, which triggered by content marketing radar. The first write up appeared in KV Empty Pages as “Finding the Needle in the Digital Multilingual Haystack.” The second article appeared in the Medium online publication as “Finding the Needle in the Digital Multilingual Haystack.”
Notice the similarity. Intrigued I ran a query for IQwest. I noted that the domain name IQwest.com refers to a bum domain name. I did a bit of poking around and learned that there are companies using IQwest for engineering services, education, and legal technologies. The IQwest.com domain is owned by Qwest Communications in Denver.
The machine translation write up belongs to the IQwestIT.com group. No big deal, of course, but knowing which company’s name overlaps with other companies’ usage is interesting.
Now what’s the message in these two identical essays beyond content marketing? For me, the main point is that a law firm can use software translation to eliminate documents irrelevant to the legal matter at hand. For documents not in the lawyer’s native language, machine translation can churn out a good enough translation. The value of machine translation is that it is cheaper than a human translator and a heck of a lot less expensive.
Okay, I understand, but I have understood the value of machine translation since I had access to a Systran based system years ago. Furthermore, machine translation systems have been an area of interest in some of the government agencies with which I am familiar for decades.
The write up states:
building a model and process that takes advantage of benefits of various technologies, while minimizing the disadvantages of them would be crucial. In order to enhance any and all of these solution’s capabilities, it is important to understand that machines and machine learning by itself cannot be the only mechanism we build our processes on. This is where human translations come into the picture. If there was some way to utilize the natural ability of human translators to analyze content and build out a foundation for our solutions, would we be able improve on the resulting translations? The answer is a resounding yes!
Another, okay from me. The solution, which I anticipated, is a rah rah for the IQwest machine translation system. What’s notable is that the number of buzzwords used to explain the system caught my attention; for instance:
- N grams
These standard indexing functions are part of the IQwest machine translation system. That system, the write up notes, can be supplemented with humans who ride herd on the outputs and who interact with the system to make sure that entities (people, places, things, events, etc.) are identified and translated. This is a slippery fish because some persons of interest have different names, handles, nicknames, code words, and legends. Informed humans might be able to spot these entities because no system with which I am familiar is able to knit together some well crafted aliases. Remember those $5,000 teddy bears on eBay. What did they represent?
The write up seems to be aimed at attorneys. I suppose that group of professionals may not be aware of the machine translation systems available online and for on premises installation. For the non attorney reader, the write up tills some familiar ground.
I understand the need to whip up sales leads, but the systems available from Google and Microsoft, to name just two work reasonably well. When those systems are not suitable, one can turn to SDL or Systran, to name two vendors with workable systems.
Net net: My thought is that two identical versions of the same article directed at a legal audience represents a bit of marketing wonkiness. The write up’s shotgun approach to reaching attorneys is interesting. I noticed the duplication of content, and my hunch is that Google’s duplicate detection system did as well.
Perhaps placing the write up in an online publication reaching lawyers would be a helpful use of the information? What’s clear is that IQwest represents an opportunity for some motivated marketing expert to offer his or her services to the company.
My take is that IQwest offers a business process for reducing costs for litigation related document processing. The translation emphasis is okay, but the idea of making a phone call and getting the job done is what differentiates IQwest from, for example, the GOOG. I remember Rocket Docket. A winner. When I looked at that “package,” the attorneys with whom I spoke did not care about what was under the hood. The hook was speed, reduced cost, and more time to do less dog work.
But the lawyers may need to hurry. “Lawyers Are Being Replaced by Machines That Read.” Dragging one’s feet technologically and demanding high salaries despite a glut of legal eagles may change the game and quickly.
Plus, keep in mind FreeTranslations.org. You can get voice translations as well as text translations. The increasingly frugal Google has trimmed its online translation service. Sigh. The days of pasting lengthy text into a box is gone like a Loon balloon drifting away from Sri Lanka.
There are options, gentle reader.
Stephen E Arnold, February 3, 2017
February 3, 2017
An article at the Telegraph, “Employees Are Faster and More Creative When Solving Other People’s Problems,” suggests innovative ways to coax creative solutions from workers. Writer Daniel H. Pink describes three experiments, performed by New York University’s Evan Polman and Cornell’s Kyle Emich. The researchers found that, when posed with hypothetical scenarios, participants devised more creative solutions when problems were framed as being someone else’s. But why? Pink writes:
Polman and Emich build upon existing psychological research showing that when we think of situations or individuals that are distant – in space, time, or social connection – we think of them in the abstract. But when those things are close – near us physically, about to happen, or standing beside us – we think about them concretely. Over the years, social scientists have found that abstract thinking leads to greater creativity. That means that if we care about innovation we need to be more abstract and therefore more distant. But in our businesses and our lives, we often do the opposite. We intensify our focus rather than widen our view. We draw closer rather than step back. That’s a mistake, Polman and Emich suggest. ‘That decisions for others are more creative than decisions for the self… should prove of considerable interest to negotiators, managers, product designers, marketers and advertisers, among many others,’ they write.
The article goes on to supply five practical suggestions this research has for business. For one, organizations can recruit independent directors to bring in more objective points of view. Pink also suggests keeping firms loosely structured, and bringing together peers from different fields to exchange ideas. On the individual level, he advises finding a “problem-swapping partner” with whom you can trade perspectives. Finally, workers can create psychological distance between themselves and their projects by imagining they’re helping out someone else.
Pink acknowledges a couple of caveats to this approach. For one, many tasks actually do require concrete thinking and laser focus; it is important to recognize them. Also, the business world is not currently structured to take advantage of this quirk of the human psyche. The article points to the growth of crowd-sourcing techniques as evidence that factor may change. Perhaps… but group think brings its own issues, like the potential for discounting experience and specialized skill sets, for example. To whom shall we turn for a fresh perspective on that problem?
Cynthia Murrell, February 3, 2017