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Innovation Is Not Reheated Pizza. Citation Analysis Is Still Fresh Pizza.

April 22, 2016

Do you remember Eugene Garfield? He was the go to person in the field of citation analysis. The jargon attached to his figuring out how to identify who cited what journal article snagged old school jargon like bibliometrics. Dr. Garfield founded the Institute for Scientific Information. He sold ISI to Thomson (now Thomson Reuters) in 1992. I mention this because this write up explains an “innovation” which strikes me as recycled Garfield.

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Navigate to “Who’s Hot in Academia? Semantic Scholar Dives More Deeply into the Data.” The write up explains:

If you’re in the “publish-or-perish” game, get ready to find out how you score in acceleration and velocity. Get ready to find out who influences your work, and whom you influence, all with the click of a mouse. “We give you the tools to slice and dice to figure out what you want,” said Oren Etzioni, CEO of the Allen Institute for AI, a.k.a. AI2.

My recollection is that there were a number of information professionals who could provide these type of data to me decades ago. Let’s see if I can recall some of the folks who could wrangle these types of outputs from the pre-Cambridge Scientific Abstracts version of Dialog:

  • Marydee Ojala, former information wrangler at the Bank of America and now editor of Online
  • Barbara Quint, founder of Searcher and a darned good online expert
  • Riva Basch, who lived a short distance from me in Berkeley, California, when I did my time in Sillycon Valley
  • Ann Mintz, former information wrangler at Forbes before the content marketing kicked in
  • Ruth Pagell, once at the Wharton Library and then head of the business library at Emory University.

And there were others.

The system described in the write up makes certain types of queries easier. That’s great, but it is hardly the breathless revolution which caught the attention of the article.

In my experience, it takes a sharp online specialist to ask the correct question and then determine if the outputs are on the money. Easier does not translate directly into accurate outputs. Is the set of journals representative for a particular field; for example, thorium reactor technology. What about patent documents? What about those crazy PDF versions of pre-publication research?

I know my viewpoint shocks the mobile device generation. Try to look beyond software that does the thinking for the user. Ignoring who did what, how, when, and why puts some folks in a disadvantaged viewshed. (Don’t recognize the terms. Well, look it up. It’s just a click away, right?) And, recognize that today’s innovations are often little more than warmed over pizza. The user experience I have had with reheated pizza is that it is often horrible.

Stephen E Arnold, April 22, 2016

The Missing Twitter Manual Located

April 7, 2016

Once more we turn to the Fuzzy Notepad’s advice and their Pokémon mascot, Evee.  This time we visited the fuzz pad for tips on Twitter.  The 140-character social media platform has a slew of hidden features that do not have a button on the user interface.  Check out “Twitter’s Missing Manual” to read more about these tricks.

It is inconceivable for every feature to have a shortcut on the user interface.   Twitter relies on its users to understand basic features, while the experienced user will have picked up tricks that only come with experience or reading tips on the Internet.  The problem is:

“The hard part is striking a balance. On one end of the spectrum you have tools like Notepad, where the only easter egg is that pressing F5 inserts the current time. On the other end you have tools like vim, which consist exclusively of easter eggs.

One of Twitter’s problems is that it’s tilted a little too far towards the vim end of the scale. It looks like a dead-simple service, but those humble 140 characters have been crammed full of features over the years, and the ways they interact aren’t always obvious. There are rules, and the rules generally make sense once you know them, but it’s also really easy to overlook them.”

Twitter is a great social media platform, but a headache to use because it never came with an owner’s manual.  Fuzzy notepad has lined up hint for every conceivable problem, including the elusive advanced search page.

 

Whitney Grace, April 7, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

 

Netflix Algorithm Defaults To “White” Content, Sweeps Diversity Under the Rug

April 1, 2016

The article Marie Claire titled Blackflix; How Netflix’s Algorithm Exposes Technology’s Racial Bias, delves into the racial ramifications of Netflix’s much-lauded content recommendation algorithm. Many users may have had strange realizations about themselves or their preferences due to collisions with the system that the article calls “uncannily spot-on.” To sum it up: Netflix is really good at showing us what we want to watch, but only based on what we have already watched. When it comes to race, sexuality, even feminism (how many movies have I watched in the category “Movies With a Strong Female Lead?”), Netflix stays on course by only showing you similarly diverse films to what you have already selected. The article states,

“Or perhaps I could see the underlying problem, not in what we’re being shown, but in what we’re not being shown. I could see the fact that it’s not until you express specific interest in “black” content that you see how much of it Netflix has to offer. I could see the fact that to the new viewer, whose preferences aren’t yet logged and tracked by Netflix’s algorithm, “black” movies and shows are, for the most part, hidden from view.”

This sort of “default” suggests quite a lot about what Netflix has decided to put forward as normal or inoffensive content. To be fair, they do stress the importance of logging preferences from the initial sign up, but there is something annoying about the idea that there are people who can live in a bubble of straight, white, (or black and white) content. There are among those people some who might really enjoy and appreciate a powerful and relevant film like Fruitvale Station. If it wants to stay current, Netflix needs to show more appreciation or even awareness of its technical bias.

Chelsea Kerwin, April 1, 2016

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

 

More Amazing Factoids: US Government Web Sites Best Amazon and Google in User Satisfaction

March 22, 2016

I read “Government Websites Best Amazon, Google in User Satisfaction.” From the write up generated by “real” journalist at a “real” media outfit, I learned:

By one measure, a well-established gauge of user satisfaction, the government actually beats out many of the top business sites on the Web, including perennial consumer favorites Amazon, Expedia and Google.

Where doth the datum originate? Well, the hardly annoying pop up survey outfit ForeSee. According to the write up:

ForeSee evaluates websites on a 100-point customer-satisfaction scale, looking at a variety of factors like search, functionality and ease of navigation. The firm also focuses on outcomes, such as the likelihood that users would return to the site or recommend it to others.

Now for the data:

… 36 percent of the 101 websites ForeSee evaluated in the fourth quarter of 2015 notched scores of 80 or above, what the firm deems as the threshold where websites are “meeting or exceeding the standards of excellence for highly satisfied visitors.” That mark was up from 30 percent in the first quarter of the year. Leading the pack were four websites maintained by the Social Security Administration. Two SSA sites scored 90 on ForeSee’s satisfaction index, and two others scored 89. For comparison, Amazon netted an 86 on the same index. Vanguard.com came in at 80, followed by Google (78), Pinterest (78), Expedia (77) and NYTimes.com (76).

I have added some bold face to make it easier to see the slam dunk the US government Web sites are putting in the face of Team Traffic.

Wow, up from 30% in a matter of months. The Social Security Administration must be doing something right. A couple of questions:

  • Does the SSA site support remembering certain passwords for users or do some must have functions lose the state of certain users?
  • Has foot traffic at Social Security offices declined because the SSA Web sites are satisfying such a large percentage of users?
  • Are the SSA Web sites integrated, or are disparate systems, including mainframes, still generating content for internal reports and public Web queries?

Well, the write up focuses on the lousy job some consumer centric sites are doing with user satisfaction. Are we comparing apples and oranges, or is this just a convenient way to reward some good government clients and remind the most used Web sites that some folks don’t like the modern Web?

No answers, but I am sure some of the university-inspired wizards at ForeSee will have logical, but glib, answers.

By the way, what’s the traffic at the four best Web sites doing in the same time period? My information suggests that traffic to US government Web sites is not booming because the US government Web sites have not made the transitions required to deal with the growing base of users with mobile devices.

Stephen E Arnold, March 22, 2016

ISIS Exploits User-Friendly Encryption Apps to Plan and Recruit

March 21, 2016

The article on Discovery News titled ISIS Taps Dark Web, Encryption Apps to Coordinate discusses the news that ISIS orchestrated the Paris terrorist attacks using encrypted messaging apps. The big social media companies like Google and Facebook enable an encryption method they call “perfect forward secrecy,” which lacks any sort of master key or backdoor. The article explains other systems,

“Extremist groups are even using messaging services found on Play Station 4 gaming consoles, a favorite of young male jihadis who particularly like “Call of Duty,” according to Steven Stalinsky, executive director of the Middle Eastern Media Research Institute, a group that monitors social media by extremist groups…Of particular concern is Telegram, a relatively new instant messaging app designed in Russia that has recently been upgraded to allow more secure communications by groups.”

The article points out that most of these techniques are intuitive, designed for regular people. Their exploitation by ISIS is due to their user-friendliness and the difficulty of interception. Rather than trying to crack the codes, some analysts believe that reverting to good old-fashioned methods like spies and informants may be the best answer to ISIS’s use of Western technology.

 

Chelsea Kerwin, March 21, 2016

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

The Gameification of Enterprise Software

March 18, 2016

Stop the presses! Enterprise software is becoming more like interfaces for consumer software. Some enterprise software systems include game like interfaces.

What makes these startling factoids interesting is that individuals working in enterprises seem to have formed the survey sample.

Navigate to “Survey: How UX Is Transforming Enterprise Software” for an amazing glimpse into the remarkable research conducted, it appears, by an outfit called Tech Pro. The authors of this write up do not include sample demographics, sample size, survey methodology. I found it fairly easy to identify some possible flaws in the survey data because the information presented is not really about user interface or, sorry, UX. I pulled three findings from the article. Ponder these brilliant insights.l

Anyone who has checked out interfaces to enterprise software tuned for mobile devices knows that the much loved green screen is not too popular.

Professionals working in enterprises report that 69 percent of the respondent use enterprise software. No word on what type of software the other 31 percent of the respondents use. Perhaps the fact one uses software provided by an enterprise to those working for the enterprise do not use software at all?

Want another stunner? Check this finding:

Databases, storage and human resources were the most popular business functions towards which companies are using or considering enterprise software, however mobility was also cited as a strong category for future deployments.

In 2016 enterprises use databases, storage devices, and “human resources”. I did not know this. I thought that those working in enterprises rode unicorns and communicated by tossing fairy dust in the air to form glittering smoke signal-like utterances.

I loved this finding too:

Difficult [sic] of implementation, problems with/inability to integrate with enterprise applications and poor vendor support/tutorials/training were three most commonly chosen reasons for dissatisfaction with enterprise software.

Difficult I assume is preferable to the word difficulty. I thought that people who did not know how to use software were thrilled with sitting in training classes learning how to perform a link analysis using data pulled from an IBM AS/400 running Ironworks. The slashes are really helpful too.

If the summary entices you, you may, gentle reader, request the entire report. Just follow the link in the source article to the December 2015 study. I elected to admire the excellence of the write up. Too much good stuff in one sitting is bad for my mental digestion.

Stephen E Arnold, March 18, 2016

Ebay Is Sold Structured Data

January 19, 2016

PayPal and eBay split in 2015 and many people thought it was a poor mistake on eBay’s part.  However, eBay has recouped any potential loses by record profits and more than 159 million sellers.  Channel Advisor explains that one of the reasons eBay has grown so much is due to its incorporation of structured data and its importance for organic search in the article, “eBay Moves Towards Structured Data-And Why It Matters.”

As an avid eBay buyer and seller, I have been impressed with the new changes in eBay’s demand for structured data.  In the past, if you wanted to find anything on eBay you had to go directly to the Web site and dig through results.  Sometimes you could find results on Google or another search engine, but these were usually cached auctions.  Since the switchover, eBay listings are prominent within Google’s search results.  What is even better is how accurate they are!

EBay has turned to structured data as a way to compete with Amazon.  While this is beneficial in the long run, it forces sellers to refocus their strategies.  The article gives some great tips on how to improve your listings for the best organic search effectiveness.  What eBay is demanding now is item specifics so items are placed in the right categories and also helps buyers make more informed decisions.  Product identifiers are now very important and mandatory in many categories.  These include item specifics such as UPCs, ISBNs, MPNs, GTINs, and more.  The goal with all this extra information is to increase visibility in Google and eBay search results.

“In addition to the above benefits, adding identifiers will give you:

  • The ability to match your item with a product from the more robust eBay catalogue
  • More accurate pricing guidance when you list your items
  • Trending price alerts — when your listings are priced lower than the trending price

EBay suggests adding identifiers even if they’re not yet required for your category – doing so will earn you an early competitive edge.”

EBay used to be the one-stop shopping destination online, but Amazon has quickly stolen that title from them.  With more detailed listings and visibility in Google, eBay is sure to win back customers.

 

Whitney Grace, January 19, 2016
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

 

 

Scientific Research Has Turned into a Safe Space

December 31, 2015

The Internet is a cold, cruel place, especially if you hang out in the comments section on YouTube, eBay forums, social media, and 4chan.  If you practice restraint and limit your social media circles to trusted individuals, you can surf the Internet without encountering trolls and haters.  Some people do not practice common sense, so they encounter many hateful situations on the Internet and as a result they demand “safe spaces.”  Safe spaces are where people do not encounter anything negative.

Safe spaces are stupid.  Period.  What is disappointing is that the “safe space” and “only positive things” has made its way into the scientific community according to Nature in the article, “‘Novel, Amazing, Innovative’: Positive Words On The Rise In Science Papers.”

The University Medical Center in the Netherlands studied the use of positive and negative words in the titles of scientific papers and abstracts from 1974-2014 published on the medical database PubMed.  The researchers discovered that positive words in titles grew from 2% in 1974 to 17.5% in 2014.  Negative word usage increased from 1.3% to 2.4%, while neutral words did not see any change.  The trend only applies to research papers, as the same test was run using published books and it showed little change.

“The most obvious interpretation of the results is that they reflect an increase in hype and exaggeration, rather than a real improvement in the incidence or quality of discoveries… The findings “fit our own observations that in order to get published, you need to emphasize what is special and unique about your study,” he says. Researchers may be tempted to make their findings stand out from thousands of others — a tendency that might also explain the more modest rise in usage of negative words.”

While there is some doubt associated with the findings, because it was only applied to PubMed.  The original research team thinks that it points to much larger problem, because not all research can be “innovative” or “novel.”  The positive word over usage is polluting the social, psychological, and biomedical sciences.

Under the table, this really points to how scientists and researchers are fighting for tenure.  What would this mean for search engine optimization if all searches and descriptions had to have a smile?  Will they even invent a safe space filter?

Whitney Grace, December 31, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

 

 

 

Getting Smart About Cutting the Cable Cord

December 21, 2015

A few years ago, I read an article about someone who was fed up with streaming content because he wanted new shows and access to all the channels so they resubscribed to cable.  I have to admit the easiest thing to do would be to pay a monthly cable bill and shell out additional fees for the premiere channels.  The only problem is that cable and extra channels are quite expensive.  It has since become easier to cut the cord.

One of the biggest problems viewers face is finding specific and new content.  Netflix, Hulu, iTunes, and Amazon Prime are limited with licenses and their individual content and having to search each one is time consuming.  Even worse is trying to type out a series name using a remote control instead of a keyboard.  Technology to the rescue!

The Verge talks about “Yahoo’s New App Is A TV Guide For Cord Cutters” called Yahoo Video Guide that allows viewers to search by a name and instantly watch it.

“Whenever users find what they want to watch, they can click a button to “Stream Now,” and the app will automatically launch a subscription service that hosts the film. If the program isn’t available online, users can buy it, instead.”

The coolest feature is that if viewers want to channel surf all they do so with GIFs.  The viewer picks a GIF that fits their mood and the app will sort out content from there.

Finally, all those moving images have a different function than entertaining reddit users.

Whitney Grace, December 21, 2015
Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

How Semantic Technology Will Revolutionize Education

November 27, 2015

Will advanced semantic technology return us to an age of Socratic education? In a guest post at Forbes, Declara’s Nelson González suggests that’s exactly where we’re heading; the headline declares, “The Revolution Will Be Semantic: Web3.0 and the Emergence of Collaborative Intelligence.” In today’s world, stuffing a lot of facts into each of our heads is much less important than the ability to find and share information effectively. González writes:

“Most importantly, Web3.0 is opening paths to collaborative intelligence. Isolated individual learning is increasingly irrelevant to organizational health, which is measured largely through group metrics. Today, public and private institutions live or die based on the efficiency, innovation, and impact of corporate efforts.”

The post points to content curators like Flipboard and Pinterest as examples of such collective adaptive  capacity, then looks at effects this shift is already beginning to have on education. González gives a couple of examples he’s seen around the world, and discusses ways collaboration software like his company’s can facilitate new ways of learning. See the article for details. He writes:

“Web 3.0 is unleashing a kind of ‘back to the future’ innovation, the digital democratization of what élites have always practiced: deep learning through imitative apprenticeship, humanistic personalization via real-time observation, and mastery through crowdsourced validation. Silicon Valley is thus enabling us all to become the sons and daughters of Socrates.”

Launched in 2012, Declara set out to build better bridges between online sources of knowledge. The company is based in Palo Alto, California.

Cynthia Murrell, November 27, 2015

Sponsored by ArnoldIT.com, publisher of the CyberOSINT monograph

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