Autonomy Aces Its Rivals Once More
April 14, 2008
Autonomy Information Governance is, according to the company, “the industry’s first information governance platform that automates real-time policy management based on forming a conceptual and contextual understanding of all enterprise information.”
The value of this functionality is that risks inherent in information can be reduced by applying policy based on understanding what an email, document or phone recording says instead of relying solely on its metadata. You can read the full news announcement here.
Autonomy has consistently beaten its rivals in defining search markets and niches. The company’s “portal in a box” promotion remains a high-water mark in search salesmanship. Most of its rivals follow
in Autonomy’s marketing wake. Autonomy’s management has a knack for anticipating opportunities and differentiating its offerings from other vendors’ products. Kudos to Autonomy marketing… again.
Stephen Arnold, April 14, 2008
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