Data Bunny Unmasked

April 16, 2008

Earlier today, a well-paid, somewhat insightful senior executive ripped the fur off a 27 year charade. The keen investigative mind of the anonymous investigator revealed that the data bunny has been Stephen E. Arnold.

The shocking discovery dismayed the two known fans of Mr. Arnold. One chagrined client said:

We had no idea that Mr. Arnold was the data bunny. When he lectured at our company, we did not notice the ears. The information he conveyed was more important than his appearance. I’m not sure what he was wearing during the briefing. But now that the truth is revealed, we will not listen to his analyses if he wears those ears. I hope we don’t confuse substance and appearance again. Proper dress is more important than real information.

When Mr. Arnold learned that his secret was out of the hutch, he blinked his pink eyes and said, according to Donald Anderson, an engineer who has worked with Mr. Arnold for more than 15 years: “Those bunny ears are not funny. Mr. Arnold doesn’t wear them all the time or I just don’t notice them anymore.”

According to Mr. Anderson’, Mr. Arnold’s reaction was to stamp his paw and twitch his nose in frustration. Added Mr. Anderson, “I guess he thought the secret was safe. It’s sad. Almost like Lois Lane learning the identity of Superman. It’s sad, but the truth must come out.”

According to another member of the Beyond Search team, Mr. Arnold removed his bunny ears in disgust and slipped on his new Beyond Search rubber goose mask. A photograph of Mr. Arnold in his goose disguise is the basis of this Web log’s logo here.

Beyond Search will publish more details about this startling investigative discovery as they become available. Mr. Arnold’s attorney told Beyond Search, “Although the revelation is shocking, I have advised Mr. Arnold to not reveal the name of the genius who disclosed this 27 year old mystery.”

According to his attorney, Mr. Arnold’s final comment was, “Honk. Honk.”

Stephen Arnold, April 16, 2008

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