Self Service Business Intelligence
May 7, 2008
Space-Time Research, based in Melbourne, Australia, is stepping up its marketing activities for its “self-service business intelligence” system. The announcement is here. On May 6, 2008, the company said that Kerry Araujo, a former SAS and IBM executive, will head STR’s sales operations and partnership development activities. The company also aid that it had name Jack Duncan to lead the STR global alliance development program.
The company says that its core product, SuperSTAR:
provides statistical analysis, visualization, ad hoc analytics, geo-spatial analysis, and reporting. SuperSTAR technology is based on high performance, secure and confidentialized management of very large and/or complex databases.
SRT asserts that it is the “global leader in self-service business intelligence for government”. The idea is that data and content analysis can be performed without the intervention of a programmer. Most “industrial strength” analytic tools are impenetrable to the average manager. Firms like SAS and SPSS are making their systems easier to use, but without a background in analysis and keen math skills, the key functions can’t be tapped unless a specialist wise in the ways of these systems intervenes.
When I was in Australia in November 2007, I heard about this company’s products. The firm has a strong customer base in Australia and in government and public agencies elsewhere in the world. You can learn more by navigating to the company’s Web site here.
Stephen Arnold, May 7, 2008
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