Slap on a Sleepy Sunday: MSFT Will Fight the GOOG for Enterprise Search Dominance
July 14, 2008
Imagine my blood pressure spiking from sleepy Sunday to the Super Bowl of Enterprise Search. Chris Gilmer wrote “Google Will Not Take Enterprise Search Away from Us–Microsoft” and The Search Engine Marketing Web log published this quite interesting essay. You can read the full text of Mr. Gilmer’s blockbuster here.
The key point in addition to a link to the feisty The Register is:
Microsoft thinks that enterprise search belongs to them. Even though Google has been in the game since the early 2000’s.
My thought, after writing several essays about Microsoft’s approach to online architecture, was, “So, this is news?” After asking myself this rhetorical question, I recalled:
- Google was founded in 1998 after a short acquaintance with BackRub. Microsoft was well aware of Google in 1999. In fact, Microsoft had a better handle on Google’s engineering than almost any other company by 1999.
- Enterprise search is an interesting segment. I have asserted that enterprise search is dead. If Microsoft is going to hold off Google, the weapons will be Exchange and SharePoint, not one of the many flavors of search that Microsoft now owns.
- Microsoft is now taking Google more seriously. My research suggests that Google was perceived as an aberration, not a “real” company.
My only criticism of Mr. Gilmer’s essay is that I did not learn anything. You may and if true, keep reading those search engine optimization publications. You are on the same wave length.
Stephen Arnold, July 14, 2008
Comments
3 Responses to “Slap on a Sleepy Sunday: MSFT Will Fight the GOOG for Enterprise Search Dominance”
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In other words, enterprise search is not about controlling the search, but controlling the data.
Andreas
Andreas, your point is an excellent one. Data management and data are the pivotal issues going forward. A weakness in either yields less efficient information-centric applications such as search.
Stephen Arnold, July 14, 2008 2 pm Eastern
Fortunately the internal search in both SharePoint and Exchange is not yet among the best, so there is still room for us that make enterprise search solutions
andreas