Sun Rumor, Fujitsu, Siemens, and SEO
July 19, 2008
Maureen O’Gara wrote a news story with a most arresting title: “Is Sun Looking to Replace CEO Jonathan Schwartz? Fujitsu Siemens Computers May be Toast: Reuters”. The story with this title appeared on July 18, 2008, on Sys-Con.com here.
First, what a great rumor because the news about Jonathan Schwartz appears in the fourth paragraph’s last sentence. A little more exposure and detail would have been helpful to me. My first thought was, “Well, he can drive another five minutes and work at Google.” (The GOOG, according to my addled confidantes, has quite a few Sun Micro wizards working cheek by jowl with the Bell Labs’ Jedi who are pals with the Digital Equipment alums. You get the idea.)
Second, the Fujitsu Siemens tie up was, from the git go, a collection of companies struggling to keep the past alive. With global financial pressures and competitors from cities in China few can find on a map, what’s the surprise?
My conclusion is that the headline was written to appease the search engine optimization cravings, not my hunger for chunky fact soup.
Stephen Arnold, July 19, 2008
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