Googzilla Swallows Telegraph Media Group
July 24, 2008
Traditional media has been my favorite whipping boy for a long time. The Telegraph Media Group may force me to rethink my critical view of companies who write stuff, print of dead trees, and employ folks at near starvation wages to get the messy artifacts to a declining readership. Silicon.com reported here that the publisher of The Daily Telegraph, Sunday Telegraph and Weekly Telegraph, as well as the telegraph.co.uk Web site will standardize on Google Apps–word processing, mail, collaboration. The whole shooting match.
My reading of the announcement suggests that TMG did the math and calculated that it could save a bundle. More significantly, TMG lets Google worry about software, presumably so the newspapers can worry about selling adverts. The most interesting statement in the Silicon.com write up is this remark attributed to one of TMG’s managers:
We see the levels of innovation happening in the consumer space…you can actually take advantage of within the enterprise space.
Microsoft, among other traditional software companies, are going to learn first hand how fissionable material goes critical. A few things happen, then a few more things, and then the game changes. Is Google Apps ready to go critical?
My view: yes.
Stephen Arnold, July 24, 2008
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