Ads Soften, Google Crumbles: Doomsday Approaches
August 10, 2008
Investor Business Daily’s Pete Barlas reports that online advertising may be crumbling. His story “Survey Indicates Economy Even Taking Toll On Search Ads” relies on data from a Covario survey that supports the assertion “search ad spending last quarter rose by the smallest percentage since at least the start of 2007.” You can read the Investor’s
Business Daily article here. In the best tradition of good news and bad news, Mr. Barlas reviews both sides of the Covario’s research findings. I’m a bad news type, and my mind considered the impact of sharply lower ad spending on Google. Because Google has the lion’s share of the online ad market, any downturn kicks Googzilla in the shin. A big enough downturn, Google could experience periostitis. The problem is not fatal, but it may slow the giant, giving Microsoft and other competitors an opportunity to make headway.
Stephen Arnold, August 10, 2008
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