Attensity Lassos Brands with BzzAgent Tie Up
August 20, 2008
Attensity, a text analytics and content processing company, applies its “deep extraction” methods to law enforcement and customer support tasks. The company has formed a partnership with BzzAgent. You can find out more about this firm here. This Boston-based firm specializes in the delightfully named art of WOM, shorthand for “word of mouth” marketing. The company’s secret sauce is more than 400,000 WOM volunteers. Attensity’s technology can process BzzAgent’s inputs and deliver useful brand cues. Helen Leggatt’s “Marketers to Get ‘Unrivaled Insights’ into WOM.” You can read this interesting article here. For me, the most interesting point is Ms. Leggatt’s article was:
Each month, BzzAgent’s volunteers submit around 100,000 reports. Attensity’s text analytics technology will analyze the data contained within these reports to identify “facts, sentiment, opinions, requests, trends, and trouble spots”.
Like other content processing companies, Attensity is looking for ways to expand into new markets with its extraction and analytic technology. Is this a sign of vitality, or is it a hint that content processing companies are beginning to experience a slow down in other market sectors? Anyone have thoughts on this type of market friction?
Stephen Arnold, August 20, 2008
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