Business Intelligence Consulting Crib Sheet

August 22, 2008

If you want to sell business intelligence, you want to learn how to spin from a grandmaster. Industry Week’s “Business Intelligence: Distilling Raw Data into Useful Information”. You can read the file here. The author is consultant Chris Rafter of Logicalis. I find it useful to review how different people explain the value of a fuzzy wuzzy service like “business intelligence”. This write up covers:

  • What’s the “make up” of business intelligence
  • The three components of business intelligence
  • Leveraging  business intelligence
  • A “self help” test.

Armed with this information, an MBA can nail a big dollar consulting engagement. The one omission in the write up is that it does not have those nifty PowerPoint diagrams. If you want a cook book recipe for selling  business intelligence, this article is for you.

Stephen Arnold, August 23., 2008

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