Business Intelligence * Hots * Up
August 30, 2008
I was not going to read this VNU article. The phrase “hots up” annoyed me. One of the engineers in my rural Kentucky redoubt told me to take a look. His thought was that VNU was running a content free news story. I did. The story is by Rosalie Marshall, who is probably a warm and caring individual. The article is not completely content free. There’s a sales pitch tucked inside the sentences. And the title reveals a keen sensitivity to language; to wit, “Business Intelligence Hots Up.” I wish I could turn a phrase like that. The main idea of the article is a synopsis of findings by a research firm. The idea is that business intelligence is what customers desire. There’s a reference to Endeca, a company that has been trying to get more traction in business intelligence for several years. IBM gets a mention. Even Google warrants a comment too. For me the most important point in the article is the notion that business intelligence is becoming important. My thought is that search has not delivered. Vendors now chase revenues with business intelligence pitches. If you want to read this “hots up” stuff, click here.
Stephen Arnold, August 30, 2008
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