No Google Killer Yet
August 31, 2008
I think it is still August 30, 2008, here in the hollow. My newsreader delivered to me a September 1, 2008, article. DMNews is getting a jump on publishing in order to make a picnic. The authors are a team–Ellen Keohane and Mary Elizabeth Hurn. You can read the article here.
The main point of the article is that Google is the leader in search. There were two interesting points for me.
First, the authors identified a search engine of which I knew not–UBExact. The url is http://www.ubexact.com. I ran one test query. I selected the geographic search for Louisville and entered the term “blacktop resurfacing”. The system generated zero results. I will check it out in a couple of months.
Second, the duo made a comment I found intriguing:
And, as with Wikia Search, Mahalo,OrganizedWisdom.com and Scour.com, UBExact also uses humans to improve the search experience. Human editors are contracted to eliminate spam, malicious content, unwanted ads and dead links and pages, Stephenson said. In addition to vetting content, the contractors also organize Web sites based on content so users can search on UBExact by category.
Humans are expensive, and it will be interesting to see if privacy and click fraud impair Google. Oracle SES10g pitched security. Customers did not value security, and I’m not sure if UBExact’s hooks will either. Agree? Disagree? Let me know.
Stephen Arnold, September 1, 2008
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