Yahoo Search: More Needed than an Ad Campaign

October 16, 2008

On October 14, 2008, Yahoo revealed new search features. You can read the story here. You can read ReadWriteWeb’s discussion here. The publicity suggests real change. I just see an ad campaign, including radio spots. With its share price below $14, Yahoo needs to deliver muscle, not window dressing. The economic downturn will exact a toll on Google, Microsoft, and Yahoo. Of the three, Yahoo will be least able to turn the dip into a scoop of ice cream.

That Microsoft buy out offer looks better than a new ad campaign for Yahoo search. I think it still looks good to some Yahoo shareholders. For Yahoo fans, this announcement may be a big deal. For this addled goose, it’s one more example of a company that went from leader to AOL clone in more ways than one.

Stephen Arnold, October 16, 2008

Written by Stephen E. Arnold · Filed Under Business strategy, News, Online (general), Search, Yahoo

Comments

Comments are closed.

Search the site
Subscribe to Beyond Search
Feature archive
News archive

Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

Categories
- 3D-Printing
- Acquisition
- Advertising
- Aggregation
- AI
- Alexa
- algorithms
- Amazon
- Amazonia
- Analytics
- Appliance
- Applications
- Audio
- Augmented Reality
- Big data
- Bing
- Bitcoin
- Bitext
- Book review
- Business intelligence
- Business process
- Business strategy
- Censorship
- Cloud computing
- Company Profile
- Conferences
- Connectors
- Consulting
- Consumer
- Content processing
- Copyright
- Corporate Concerns
- Cost
- Crawl
- Crowdfunding
- cryptocurrency
- Customer support
- Cyber OSINT
- cybercrime
- cybersecurity
- Dark Web
- DarkCyber
- Data
- Data mining
- Database
- Deepfakes
- Digital Assistant
- Digital Library
- E2EE
- ECommerce
- EDiscovery
- Editorial opinion
- Education
- Emoticons
- Enterprise
- Enterprise search
- Entity extraction
- Ethics
- Facebook
- Faceted search
- Factualities
- Feature
- Federated search
- Financial
- Google
- Governance
- Government
- Hackers
- healthcare
- IBM Watson
- Image search
- Indexing
- Infrastructure
- Innovation
- Integration
- intelware
- Interface
- Internet
- Interview
- Investment
- law enforcement
- Legal matters
- Library automation
- Management
- Marketing
- Mathematics
- Metadata
- Microsoft
- Mobile
- Natural language processing
- News
- NGIA
- Online (general)
- Open Access
- Open source
- OSINT
- Osint Radar
- Overflight
- Palantir
- Patents
- Personnel
- Podcast
- Policeware
- Portals
- Predictive coding
- Privacy
- Profile
- Publishing
- Quotation
- Real time search
- Reference tool
- Rich media
- Robot Writer
- Search
- Search enabled applications
- search engine
- Search quality
- Security
- Semantic
- Sentiment analysis
- SEO
- SharePoint
- Short Honks
- Smart Technology
- Social
- Social Media
- software
- Statistics
- Taxonomy
- Technology
- Text analytics
- Text processing
- Tools
- Tor
- Training
- Translation
- Twitter
- Uncategorized
- Unstructured Data
- User experience
- User Interface
- Vertical search
- Video
- visualization
- Voice search
- Voice technology
- Web 3
- Web Services
- Webinar
- Windows
- Work flow
- XML
- Yahoo