Google India: Develop on Our Open Platform

October 19, 2008

You might think it’s baloney. The Googley ones really want India’s programmers to hop on the Google go kart and build applications. How do I know? I read Dr. Parsad Ram’s words here. The idea reminded me of Microsoft’s approach in the days of MS-DOS and the PC expansion. Now it’s Google’s platform and the chance for a big pay day, maybe a job working at Google. Anand Parthasarathy’s “Google Makes Open Offer to Indian Developers” summarizes the highlights of Dr. Ram’s pitch made during Google’s developer day in India. For me the best comment in the article was this statement attributed to Dr. Ram:

A third initiative in its efforts to create an open Web ecosystem revolves around the Open Social, a set of common application programming interfaces (APIs) for Web-based social network applications, developed by Google, MySpace and other social networks. Delegates took back a CD with the Open Social APIs to kickstart their ingenuity.

Dr. Ram appears to have been influenced by the Microsoft Zune’s marketing pitch. I still am not sure what a “social” was when Microsoft welcomed me to it. Dr. Ram does, and he pushes for an “open social”. The idea is a 21st century spin on Microsoft’s blandishments to learn Basic, then VisualBasic, and now VisualStudio.Net. Old story, new spinner.

Stephen Arnold, October 19, 2008

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