Epicor: Search Based Experience
October 21, 2008
When I hear the company name “Epicor”, I think of integration services. If pressed, I can associate Epicor with CRM and other back-office services. When I dig deep, I associate Epicor with Microsoft. I recall this diagram because I have a type of eidetic memory that works better than my recall of phrases and paragraphs as I age.:
The company sends me email that reinforces my impression of the firm. Here’s an example of what the company says about itself:
Epicor is a global leader dedicated to providing integrated enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and professional services automation (PSA) software solutions to the midmarket and divisions of Global 1000 companies. Founded in 1984, Epicor serves over 20,000 customers in more than 140 countries, providing solutions in over 30 languages. Employing innovative service-oriented architecture (SOA) and Web services technology, Epicor delivers end-to-end, industry-specific solutions for manufacturing, distribution, retail, hospitality and services that enable companies to drive increased efficiency, improve performance and build competitive advantage. Epicor solutions provide the scalability and flexibility to meet today’s business challenges, while empowering enterprises for even greater success tomorrow. Epicor offers a comprehensive range of services with its solutions, providing a single point of accountability to promote rapid return on investment and low total cost of ownership. Epicor’s worldwide headquarters are located in Irvine, California with offices and affiliates around the world. For more information, visit www.epicor.com.
Why am I highlighting Epicor?
The company has announced that it delivers “search assisted applications.” This is important in my perceptual world for three reasons:
First, “regular” search is now facing competition from companies who have a broader and higher value message for their customers and prospects. Why pay extra for search when you can buy an Epicor “search enabled application”?
Second, Epicor is in tune with the Microsoft agenda. An enterprise with SharePoint or other Microsoft big-gun server will look to Epicor for value adds. Search and text utility vendors can still make sales, but Epicor may be an indication of the type of competition that awaits.
Third, Epicor’s positioning makes sense. I can’t do much “work” unless I can find the information I need. I think Epicor is being quite clever in its marketing.
Search-enabled applications is a slick phrase. A happy quack to the 20 something who crafted this three-word hook.
Stephen Arnold, October 21, 2008
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