A Traditional Newspaper Tries to Get Hip
November 16, 2008
I read in CIO Magazine here that the UK newspaper the Telegraph is a content provider for Google Android. The story “Telegraphy Newspaper Is First Google Android Content Provider.” Leo King does a good job of explaining that the Telegraph Media Group has an Android application that will, according to Mr. King:
provide users with news and sports feeds, as well as travel and motoring information, and can be downloaded from the Android Marketplace.
In August 2008, the same Telegraph unit offered content to iPhone users. I am encouraged by this innovation. My question is, “What were these folks doing for the last decade?” Google has been chugging happily along, offering opportunities for companies to hook up with Googzilla for years. The fact is that these action, although admirable, are in my opinion too late to make save the game. Traditional newspapers are facing demographic challenges, rising costs, and advertisers who have to decide between food and running adverts. More innovation is needed, but the good news is that the Telegraph is making an effort.
Stephen Arnold, November 16, 2008
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