Genentech Goes Google
December 23, 2008
The public relations machine–after a decade of floundering–seems to be cooperating with some journalists. You can read Genentech’s rave review of things Google here. I won’t be quoting from this article. My goosey eyes picked out the Associated Press identifier. The story–written by Michael Liedtke–is pretty good. For me, the most significant comment in the long write up is this killer point:
The economics appealed to Genentech. Based on the number of Genentech employees granted Google software accounts, the South San Francisco-based company is paying at least $800,000 per year for the online package.
In my opinion, as the economy worsens, Google’s happy customers will be explaining the advantages of shifting from incumbent on premises software to Googzilla’s in the cloud offerings. I will be watching for the Microsoft public relations Hummer to shift into gear. If the article were from an outfit other than the Associated Press, I would download and keep it, borrowing the data Mr. Liedtke gather for his story. But because the AP would cook this goose, I just read it. One day soon the AP will be a memory. Maybe I will be able to find the story on the Wayback Machine?
Stephen Arnold, December 23, 2008
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