Ask.com: The Official Search Engine of NASCAR
January 16, 2009
A surprised quack to the reader who alerted me to this San Francisco Business Times’s story, “Ask.com Inks NASCAR Deal.” You can read the story here. According to the story:
the goal of the deal is to make Ask the first search engine NASCAR fans use when seeking information about the sport. Ask will run the search box on NASCAR’s web site and will also make a “NASCAR toolbar” for users.
A number of years ago, Northern Light sponsored a race car. In tough economic times, maybe a NASCAR deal will work. On the other hand, NASCAR is experiencing a bit of a downturn. Toyota seems to be pulling in its NASCAR horns. Ask.com is taking a contrarian view of NASCAR. The move won’t affect Ask.com’s Web traffic in my opinion.
Stephen Arnold, January 16, 2009
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2 Responses to “Ask.com: The Official Search Engine of NASCAR”
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I heard the most disliked driver,have alot too say about the most popular driver. Do you think there is A hint of jealousy there.;
Gene J. Austin,
Don’t know. I noticed this promo after I saw a billboard somewhere. I recall that Northern Light sponsored an Indy 500 vehicle. I am not a race fan. Maybe lots of people who search are? Seems like a different demographic slice from my crowd.
Stephen Arnold, June 1, 2009