New Google Study Announced
January 21, 2009
In July 2007, I vowed, “No more Google studies.” I was tired. Now I am just about finished with my third analysis of Google’s technology and business strategy. The two are intertwined. My publisher (Harry Collier, Infonortics Ltd.) has posted some preliminary information here about the forthcoming monograph, Google: The Digital Gutenberg. If you are curious how a Web search engine can be a digital Gutenberg, you will find this analysis of Google’s newest information technology useful. None of the information in this monograph has appeared in the more than 1,200 posts on this Web log, in my two previous Google studies, nor in my more than 200 publicly available articles, columns, and talks.
In short, the monograph will contain new information.
If you are involved in traditional media as a distributor, producer, content creator, aggregator, reseller, indexer, or user–you will find the monograph useful. You may get a business idea or two. If you are the nervous type, the monograph will give some ideas on which to chew. This study represents more than one year of research and analysis. I don’t pay much attention to the received wisdom about Google. I do focus almost exclusively on the open source information about Google’s technology using journal articles, presentations, and patent documents. The result is a look at Google that is quite different from the Google is an advertising agency approach that continues to dominate discourse. Even the recent chatter about Google’s semantic technology is old hat if you read my previous Google monographs. In short, I think this third study provides a solid look at what Google will be unveiling in the period between mid 2009 and the end of 2010. Here are the links to my two earlier studies.
- The Google Legacy. Describes how Google’s search system became an application platform. You know this today, but my analysis appeared in early 2005.
- Google Version 2.0. Explores Google’s semantic technology and the company’s innovations that greased the skids for applications, enterprise solutions, and disintermediation of commercial database publishers. A recent podcast broke the old news just a few days ago. Suffice it to say that most pundits were unaware of the scope and scale of Google’s semantic innovations. Cluelessness is reassuring, just not helpful when trying to assess a competitive threat in my opinion.
I don’t have the energy to think about a fourth Google study, but this trilogy does provide a reasonably comprehensive view of Google’s technical infrastructure. I know from feedback from Googlers that the information about some of Google’s advanced technology is not widely known among Google’s rank and file employees. Google’s top wizards know, but these folks are generally not too descriptive about Google’s competitive strengths. Most pundits are happy to get a Google mouse pad or maybe a Google baseball hat. Not me. I track the nitty gritty and look past the glow of the lava lamps. I don’t even like Odwalla strawberry banana juice.
Stephen Arnold, January 21, 2009
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