Video Search: No Google Killers in Sight
January 25, 2009
ZDNet reproduced a snippet of the comScore data about video searches. You can see the original ZDNet post here. The comScore Web site is here where you can purchase the full data set.
| Property | Viewers, 000 | Prcnt | Google Delta |
| Total Internet | 146,064 | ||
| Google Sites | 97,928 | 67.045% | — |
| Fox Interactive Media | 58,115 | 39.787% | 39,813 |
| Yahoo! Sites | 39,956 | 27.355% | 57,972 |
| Microsoft Sites | 34,979 | 23.948% | 62,949 |
| Viacom Digital | 27,109 | 18.560% | 70,819 |
| Hulu | 22,456 | 15.374% | 75,472 |
| AOL LLC | 22,442 | 15.364% | 75,486 |
| Turner Network | 20,735 | 14.196% | 77,193 |
| Disney Online | 13,028 | 8.919% | 84,900 |
| Time Warner – Excl. AOL | 12,564 | 8.602% | 85,364 |
What I did was calculate what percent of the total Internet video search traffic each service had in December 2008. Google accounted for about 68 percent of the traffic. The Hulu.com service which someone told me was a Google killer this week has, if my calculations and the comScore data are accurate, about 16 percent of the video search traffic. Next I calculated what I call the Google delta; that is, how much traffic a site must generate to draw even with Google. Hulu.com, for example, needs to generate an additional 75 million queries.
So what? Added to Google’s Web search share, I don’t think any of these services in the short term is poised to blast past the GOOG.
Stephen Arnold, January 25, 2009
Comments
2 Responses to “Video Search: No Google Killers in Sight”
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Google does get a lot of “searches” but many of those are people just too lazy to type in the full URL so they type “NY Times” and then click on the first link. That’s the majority of Google searches. The second type is people putting in one term and then clicking on the Wiki article that always sorts in position one through three.
So, I hesitate to call what Google does most of the time “search”.
John Bailo,
Google does benefit from lazy people. The Redmond crowd benefit with the default home page in Internet Explorer. The difference is that Google is making money from its traffic and Microsoft is making some money from its traffic yet falling behind Googzilla.
Stephen Arnold, January 26, 2009