Social Brands
February 1, 2009
The discovery that bits can be used for communication continues to fascinate pundits. Online interaction is now “social software”. Okay with me. A more interesting angle appears in “Top Social Brands 2008.” The article by Andrew Lyle is here. The story lists the top 20 social brands. I was surprised. I hear social and I think of azure chipped consultants shouting about Enterprise 2.0 or whimpering about their technology conference attendance. I hear the reverberation of wiki and the tintinnabulation of the tweets. Two companies on the list illustrate my lack of sophistication in things social. (I think my 7th grade teacher complained about my lack of sociality in 1956.)
- Starbucks
- Hewlett Packard
Fooled me. I thought social meant software. Nope, social means nice. Now I don’t think of Starbucks as nice. I avoid the places because of the noise. HP? You’ve got to be kidding. Ever try to get coherent driver information from this outfit? No search vendors to be found. Google did not make the top 20. Microsoft grabs #5 and #11, which is pretty darned amazing as well.
Stephen Arnold, February 1, 2009
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
